PARSIPPANY, N.J. – Wyndham Lodges & Resorts, the world’s largest resort franchising firm with roughly 9,100 resorts spanning greater than 95 international locations, at the moment celebrates 5 years as a publicly traded, pure-play resort firm. Grounded in its mission of creating resort journey doable for all with a powerful owner-first method to franchising, the anniversary marks a significant milestone for the Firm because it strengthens its place as a choose service chief and champion of the on a regular basis traveler.
“The final 5 years have been monumental as we’ve welcomed, launched and built-in 5 solely new manufacturers, bringing our portfolio to 24 globally,” stated Geoff Ballotti, president and CEO, Wyndham Lodges & Resorts. “We’ve additionally expanded into over 55 new international locations whereas debuting our manufacturers greater than 100 occasions in international locations the place they’ve by no means been earlier than, all whereas nurturing a file growth pipeline of over 1,800 resorts, which continues to see optimistic development. By means of all of it, we’ve confirmed ourselves as a Firm devoted to the long-term success of our franchisees, staff members and shareholders, the latter of whom have seen over $1.5 billion returned to them within the type of dividends and share repurchases. As proud as we’re of all we have now achieved, we’re much more enthusiastic about our future, which has by no means regarded brighter.”
Making Lodge Journey Attainable for All
Since going public in 2018, Wyndham has been laser-focused on strengthening and increasing its choose service portfolio (financial system and midscale), creating new journey experiences and alternatives for house owners and friends alike. Immediately, with 24 manufacturers spanning each chain scale, the Firm affords a resort for each proprietor and visitor.
Within the final 5 years, the Firm has:
- Grown its midscale and above portfolio by 63% globally whereas increasing La Quinta by Wyndham, the biggest acquisition within the Firm’s historical past, into three new continents and 4 new international locations (China, New Zealand, Turkey and the United Arab Emirates).
- Launched new manufacturers in new segments—ECHO Suites Prolonged Keep by Wyndham (extended-stay), Wyndham Alltra (all-inclusive) and Registry Assortment Lodges (luxurious).
- Expanded its international pipeline by over 50% to 226,000 rooms—80% of which is now new development—whereas growing its U.S. pipeline almost 60% and its direct franchising pipeline in China by almost 70%.
- Simplified its enterprise to almost 100% franchised, promoting the Firm’s two owned resorts whereas considerably exiting the U.S. resort administration enterprise.
- Bolstered its presence in Europe with the acquisition of the Vienna Home® model from Berlin-based HR Group, a longstanding Wyndham franchisee, including over 40 new resorts and greater than 6,400 rooms.
- Generated over $1.4 billion of free money circulate and returned $1.5 billion to shareholders, or almost 25% of its starting market cap, together with the repurchase of 16% of its excellent widespread shares.
An Proprietor-First Strategy to Franchising
When house owners succeed, Wyndham succeeds. It’s why the Firm appears at each main choice first via the lens of its franchisees. The method has helped make Wyndham one of many {industry}’s most admired, most recognized and most trusted franchisors.
Within the final 5 years, the Firm has:
- Improved contribution to account for over 75% of all U.S. bookings, whereas almost doubling the scale of Wyndham Rewards to greater than 100 million enrolled members. Practically half of all U.S. check-ins are from program members who, on common, keep almost twice as lengthy and spend almost twice as a lot.
- Invested over $275 million, offering franchisees with best-in-class know-how from industry-leaders like Sabre and Oracle (next-gen property administration techniques), IdeaS (next-gen income administration system), Salesforce (gross sales and repair platform) and Amperity (buyer information platform), amongst others.
- Rolled out an award-winning cellular app—now the Firm’s quickest rising reserving channel—with reserving options tailor-made to highway trippers like Lightning E-bookSM and Highway Journey Planner, cellular check-in and checkout (first at scale within the financial system section), and in-stay options like digital room keys. Wyndham was additionally the primary to make cellular tipping obtainable to franchisees at scale.
- Obtained greater than 100 awards and accolades for Wyndham Rewards, which for the previous 5 years, has been named by readers of USA TODAY the primary resort rewards program.
- Elevated its franchisee retention fee from 92% to over 95%, making it among the many highest within the financial system and midscale segments.
Constructing a World Group
Since its inception, Wyndham has centered on fostering a extra various international neighborhood whereas residing its core values of Integrity, Accountability, Inclusivity, Caring and Enjoyable. Immediately, the Firm just isn’t solely one of many world’s main franchisors, however one of many world’s most revered employers.
Within the final 5 years, the Firm has:
- Obtained dozens of awards celebrating and recognizing its dedication to ethics, sustainability, range, fairness and inclusion. High awards embrace: one in all Newsweek’s Most Liked Workplaces, one in all Ethisphere’s World’s Most Moral Corporations and one in all Variety Inc’s High 50 Corporations for Variety.
- Invested in staff member work-life steadiness with common staff member appreciation days, annual philanthropic-focused WISH days, in addition to hybrid and versatile work preparations. The method has helped the Firm to draw and retain top-tier expertise whereas strengthening its place within the {industry}.
- Launched the first-of-its-kind Ladies Personal the Room program, rapidly adopted by BOLD by Wyndham, serving to advance resort possession amongst girls and Black entrepreneurs. To-date, the award-winning applications have led to greater than 50 mixed signings and over a dozen openings.
- Prioritized better {industry} range via DEI coaching associated to antiracism, unconscious bias and allyship, whereas advancing gender fairness. The Firm is on monitor to fulfill its 2025 targets of 100% gender pay fairness globally together with 100% of resort staff members receiving unconscious bias coaching.
- Expanded its Affinity Enterprise Teams for staff members, which embrace eight absolutely inclusive networks led by Government sponsors developed to foster innovation, drive development and improve DEI globally.
- Bolstered its dedication to serving to shield human rights by supporting humanitarian causes and combatting human trafficking. A proud and long-time accomplice of organizations like Polaris, BEST and ECPAT-USA, the Firm requires coaching for all resorts globally and, earlier this yr, donated $500,000 to AHLA Basis’s Survivor Fund.
- Dedicated to a extra sustainable future with Wyndham Inexperienced, a program designed to assist franchisees cut back their environmental footprints and function extra effectively via eco-friendly initiatives. All resorts globally are required to achieve a minimal of Stage 1 Core Wyndham Inexperienced Certification.
Added Ballotti, “None of those achievements would have been doable with out the fixed assist and engagement of our house owners and staff members which has by no means been stronger. We’ll proceed to ship on our mission of Making Lodge Journey Attainable for All by offering the perfect worth within the {industry} to our house owners and friends, providing Depend On Me service whereas residing our core values of integrity, accountability, inclusivity, caring and enjoyable.”
For extra details about Wyndham Lodges & Resorts, together with particulars on franchising alternatives, go to www.wyndhamdevelopment.com.
About Wyndham Lodges & Resorts
Wyndham Lodges & Resorts (NYSE: WH) is the world’s largest resort franchising firm by the variety of properties, with roughly 9,100 resorts throughout over 95 international locations on six continents. By means of its community of roughly 845,000 rooms interesting to the on a regular basis traveler, Wyndham instructions a number one presence within the financial system and midscale segments of the lodging {industry}. The Firm operates a portfolio of 24 resort manufacturers, together with Tremendous 8®, Days Inn®, Ramada®, Microtel®, La Quinta®, Baymont®, Wingate®, AmericInn®, Hawthorn Suites®, Trademark Assortment® and Wyndham®. The Firm’s award-winning Wyndham Rewards loyalty program affords roughly 101 million enrolled members the chance to redeem factors at 1000’s of resorts, trip membership resorts and trip leases globally. For extra data, go to www.wyndhamhotels.com.
Ahead-Trying Statements
This press launch comprises “forward-looking statements” throughout the that means of the federal securities legal guidelines, together with statements associated to Wyndham Lodges & Resorts, Inc.’s (the “Firm”) present views and expectations with respect to its future efficiency and operations, together with earnings, monetary and working measures, share repurchases and dividends, rooms development and growth. Ahead-looking statements embrace people who convey administration’s expectations as to the long run based mostly on plans, estimates and projections on the time the Firm makes the statements and could also be recognized by phrases similar to “will,” “anticipate,” “consider,” “plan,” “anticipate,” “intend,” “purpose,” “future,” “outlook,” “steerage,” “goal,” “goal,” “estimate,” “projection” and comparable phrases or expressions, together with the damaging model of such phrases and expressions. Ahead-looking statements contain recognized and unknown dangers, uncertainties and different elements, which can trigger the precise outcomes, efficiency or achievements of the Firm to be materially completely different from any future outcomes, efficiency or achievements expressed or implied by such forward-looking statements. You’re cautioned to not place undue reliance on these forward-looking statements, which converse solely as of the date of this press launch.
Elements that might trigger precise outcomes to vary materially from these within the forward-looking statements embrace, with out limitation, normal financial circumstances, together with inflation, increased rates of interest and potential recessionary pressures; the worsening of the results from the coronavirus pandemic (“COVID-19”); COVID-19’s scope, period, resurgence and impression on the Firm’s enterprise operations, monetary outcomes, money flows and liquidity, in addition to the impression on the Firm’s franchisees, friends and staff members, the hospitality {industry} and general demand for and restrictions on journey; the Firm’s continued efficiency in the course of the restoration from COVID-19 and any resurgence or mutations of the virus; considerations with or threats of different pandemics, contagious ailments or well being epidemics, together with the results of COVID-19; the efficiency of the monetary and credit score markets; the financial atmosphere for the hospitality {industry}; working dangers related to the resort franchising companies; the Firm’s relationships with franchisees; the impression of warfare, terrorist exercise, political instability or political strife, together with the continuing battle between Russia and Ukraine; the Firm’s means to fulfill obligations and agreements beneath its excellent indebtedness, together with the fee of principal and curiosity and compliance with the covenants thereunder; dangers associated to the Firm’s means to acquire financing and the phrases of such financing, together with entry to liquidity and capital; and the Firm’s means to make or pay, plans for, and the timing and quantity of any future share repurchases and/or dividends, in addition to the dangers described within the Firm’s most up-to-date Annual Report on Kind 10-Ok filed with the Securities and Trade Fee and any subsequent reviews filed with the Securities and Trade Fee. The Firm undertakes no obligation to replace or revise any forward-looking statements, whether or not because of new data, subsequent occasions or in any other case, besides as required by regulation.
