When measured in opposition to website positioning greatest observe metrics, US resort direct web sites rating simply 58.3% on common. The outcomes, equal to a US Excessive Faculty Grade F, are the headline findings from our latest white paper titled “A Wake-Up Name: The State of website positioning within the USA Resort Trade”.
Though the poor efficiency grabs the eye, it didn’t come as a complete shock to our workforce at three&six. For fairly a while, we suspected that direct resort web sites had been underperforming, particularly in comparison with different trade sectors, however had no actual proof. So, we spent the primary half of 2023 surveying 14,000 properties throughout 32 cities and locations analyzing over 100 website positioning knowledge factors to create an trade benchmark.
Anecdotally, we sensed resort web sites had been relegated to a box-ticking train behind OTAs and different third-party channels. From the information we discovered, the findings level to wider points in each web site efficiency and high quality of content material.
Whereas lots of the statistics within the white paper could not come as a shock, it’s essential to handle the present state of affairs. Happily, a lot of the website positioning errors recognized are comparatively simple to repair and there are detailed explanations of the highest points together with sensible suggestions for enchancment.
Even the smallest of modifications may provide vital enhancements in on-line visibility that can push a resort web site up the rankings and forward of competitors.
You’ll be able to obtain the website positioning white paper free of charge (no e mail sign-up essential).
If you wish to know the way your web site benchmarks, you too can audit your resort web site free of charge. Merely enter your URL, and also you’ll obtain a personalised report with tailor-made suggestions straight to your inbox.
Tristan Heaword
Founder
three&six
