Virgin Voyages has kicked off a brand new model marketing campaign with a vibrant, upbeat – some would possibly say sensible – music video that takes viewers on a 24-hour tour of life onboard its cruise ships.
Just about each potential cruiser will know the video’s theme tune effectively sufficient to sing alongside: It’s “Karma Chameleon,” the 1983 hit from Tradition Membership.
Video Ushers In New Model Marketing campaign
A high-energy music video by Virgin Voyages, titled “The Voyage,” is designed to make viewers need to dance over to their telephone and e-book a Virgin cruise. It ties in with the cruise line’s newest model marketing campaign, “Now We’re Voyaging,” and was revealed on January 6.
The video, that includes the long-lasting hit “Karma Chameleon” carried out by pop artist/vocalist Drew Love, goals to seize the essence of a hip and comfortable ambiance discovered on Virgin’s adults-only ships.
Nathan Rosenberg, Chief Model Officer of Virgin Voyages mentioned, “We have now gained the hearts and minds of a whole bunch of hundreds of sailors who’ve fallen in love with Virgin Voyages as a result of we created an expertise all people might love.“
“As we proceed to showcase our ships to the world, we wished to share what it’s like onboard primarily based on what our sailors have advised us and shared on social. It options actual crew as effectively and is a celebration of journey and Voyaging.”
“Karma Chameleon,” initially launched by Virgin Information, marks its fortieth anniversary this 12 months and was chosen because the backdrop tune for the video produced by the advertising and marketing and model consultancy agency VMLY&R, primarily based in New York.
Jason Xenopoulos, Co-Chief Artistic Officer for North America at VMLY&R mentioned, “We consider that manufacturers ought to create tradition quite than interrupting it. “The Voyage” is an instance of how music and leisure can be utilized to inform a model story whereas delivering an genuine leisure expertise to the viewers.”
“Virgin Voyages deserves greater than an advert marketing campaign, and we’re delighted that we might create an leisure expertise as a substitute – one that may stay in tradition the place this model belongs.”
Video Depicts a Day at Sea
Filmed aboard Virgin Voyages’ first ship, Scarlet Woman, which launched in 2021, the three-and-a-half-minute video showcases a full day onboard a Virgin ship, from morning health to mid-day on the pool and spa, sundown yoga, night cocktails and dinner, and a dynamic night-time deck social gathering, amongst different full of life scenes, all from a visitor’s viewpoint.
The video is the work of Swedish director Jonas Åkerlund, who has directed music movies for superstars like Madonna, Woman Gaga, Beyoncé, The Rolling Stones, Paul McCartney.
The model marketing campaign is the third for Virgin Voyages, which in 2018 – after the cruise line was created however earlier than its first ship launched – got here out with the “Stray the Course” marketing campaign adopted in 2021 by “Set Sail the Virgin Method.”
Two Ships Sail the Caribbean This Winter
Virgin Voyages is at present working two ships, each within the Caribbean this winter, and has two ships resulting from enter service in 2023. All 4 sister ships are equivalent, all accommodate 2,770 company, and all are adult-only ships.
Scarlet Woman and Valiant Woman are each homeported in Miami and crusing a collection of Japanese and Western Caribbean cruises this winter. Scarlet Woman entered service in 2021 and Valiant Woman in March of this 12 months.
Resilient Woman was scheduled to debut in Athens in August 2022 however was delayed resulting from provide chain points and crew shortages. The ship is slated to start crusing in Could 2023. Sensible Woman is predicted to enter service in late 2023, and will homeport in San Juan, Puerto Rico.
