Virgin Voyages is kicking off 2023 with a brand new model marketing campaign “Now We’re Voyaging” adopted by the launch of a music video “The Voyage”.
Adopted by the 2028 “Stray the Course” and the 2021 “Set Sail the Virgin Manner” campaigns, the corporate’s Now We’re Voyaging marketing campaign highlights the duality of pleasure and rest vacationers can anticipate aboard Virgin Voyages’ ships, in keeping with an organization assertion.
Virgin Voyages additionally launched a music video titled “The Voyage”, impressed by the 1983 track, “Karma Chameleon.”
Nathan Rosenberg, chief model officer of Virgin Voyages, mentioned: “We’ve received the hearts and minds of lots of of 1000’s of Sailors who’ve fallen in love with Virgin Voyages as a result of we created an expertise everyone might love.”
“As we proceed to showcase our ships to the world, we needed to share what it’s like onboard based mostly on what our Sailors have advised us and shared on social. It options actual Crew and is a celebration of journey and Voyaging. “The Voyage ” music video reveals this in such a novel and relatable approach, from a quiet and restorative feeling to a dreamy, curious and energetic state.”
“The Voyage”, that includes pop artist Drew Love, was created by director Jonas Åkerlund to rejoice the completely grownup expertise and the video takes viewers on a cinematic journey by way of 24 hours at sea. Åkerlund has directed music movies for famend artists from Madonna, Woman Gaga and Beyoncé, to The Rolling Stones, Paul McCartney and Maroon 5.
The video was filmed aboard the Scarlet Woman and options actual Virgin Voyages Crew members and Sailors.
Initially launched by Virgin Data, the brand new Virgin Voyages-inspired music video is debuting throughout the fortieth anniversary of the unique track’s iteration.
