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HomeOutdoorTrek Imagines E-Bike as Human Assistant in Zany Advert

Trek Imagines E-Bike as Human Assistant in Zany Advert



Generally, an commercial transcends superficial formulation and ascends to true greatness. That is a type of advertisements.

Two years in the past, Trek tapped YouTube manufacturing firm IFHT Movies for brand new bike-related content material. 

Whereas IFHT has made a number of hilarious movies for the bike firm, the most recent advert for Trek’s line of e-bikes takes a really imaginative strategy. We don’t wish to spoil it for you, so merely benefit from the video. By the point it’s over, you’ll in all probability by no means take a look at an e-bike the identical means.

Or as “Ian,” the advert’s avatar of e-bikes, places it: “I’m one with the path. I’m one with my rider.”

Runtime: 2.5 minutes

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Andrew McLemore

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An award-winning journalist and photographer, Andrew McLemore brings greater than 14 years of expertise to his place as Affiliate Information Editor for Lola Digital Media. Andrew is a musician, climber and traveler who at present lives in Cuenca, Ecuador, which he makes use of as a house base for adventures all through the Americas. When he isn’t writing, taking part in gigs or exploring the outside, he is hanging out together with his canine Campana.

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