At Expedia Group Media Options, we all know how vital it’s to create efficient show advertisements and advertisements that stand out. However what occurs when a journey shopper clicks on an advert? Main journey buyers to an interesting touchdown web page the place they’ll shortly study extra and e-book their subsequent journey is an important step within the path to buy. On this put up, we’ll focus on among the choices you have got whenever you associate with us to ship a compelling touchdown web page as a part of your marketing campaign.
Associate with skilled digital advertising consultants
Our staff of digital advertising consultants will help you design a touchdown web page or microsite for every model in your marketing campaign. You’ll be capable to present enter on the general messaging and imagery and we’ll make sure to incorporate components of your model id into the advertisements and touchdown pages.
We are able to additionally assist guarantee there’s a transparent connection between the message featured on the advert and the message on the touchdown web page, as a result of a constant message will help instill confidence within the shopper and encourage them to e-book now or sooner or later.
Your touchdown web page leads together with your important advertising message on the prime, adopted with compelling headlines and descriptions that spotlight the advantages of your model. We’ll additionally provide steering on the place to place photos, supporting copy, embedded content material like video and choose provides to assist convert journey buyers.
For instance, Fiji Airways utilized our show promoting together with a devoted microsite to focus on the airline’s security file and encourage vacationers buying on Expedia.com to contemplate Fiji for his or her subsequent tropical getaway. On the prime is an summary of Fiji Airways’ world-class service, security file, and extra. There’s additionally a choice of really helpful flights and trip packages to the Pacific Island nation.
Improve the journey shopper journey with premium touchdown pages
If you wish to take your marketing campaign a step additional, you may go for a bespoke premium touchdown web page with tailor-made design from our award-winning Inventive Partnerships staff. We name these Journey Spotlights — premium touchdown pages containing fascinating visuals and compelling editorial that encourage journey buyers to discover and have interaction together with your model. Journey Spotlights are extra immersive and interactive than customary touchdown pages and use versatile designs that will help you construct model consciousness.
There are a number of Journey Spotlights obtainable — from inspirational articles and prompt itineraries to partaking quizzes and interactive video experiences. These customized touchdown pages allow you to put your strongest property entrance and heart and provide journey buyers a number of paths to have interaction, discover and e-book.
For instance, Go to Panamá opted for a co-branded listicle that showcases 10 once-in-a-lifetime moments guests can expertise. Each merchandise within the checklist provides a one-click possibility for vacationers to begin planning and reserving their Panamanian trip.
Touchdown web page choices for quicker turnaround
For extra conversion-focused campaigns, you would possibly contemplate a Property Element web page or Search Outcomes web page. These web page varieties hyperlink the patron on to the reserving path, which implies fewer clicks to conversion. These pages are already reside on our websites, and since you may make updates by means of the self-service Expedia Associate Central, you may launch a Property Element or Search Outcomes touchdown web page shortly.
It doesn’t matter what your advertising objectives are, our staff of digital media consultants will allow you to outline and create the very best touchdown web page to fulfill your model’s wants, making it straightforward for potential guests to think about what it’s wish to be at your resort or vacation spot.
Contact us right now and tell us what your journey advertising objectives are and the way we will help you meet your optimum return on advert spend.
About Expedia Group Media Options
Expedia Group Media Options is a world journey promoting platform that connects entrepreneurs with a whole bunch of thousands and thousands of vacationers throughout the Expedia Group manufacturers. With our unique entry to greater than 70 petabytes of Expedia Group traveler search and reserving information, we provide advertisers actionable insights, refined focusing on, and full-funnel outcomes reporting. Our suite of options contains show, sponsored listings, viewers extension, co-op campaigns, and customized inventive campaigns – all designed to ship on the aims of our promoting companions and add worth for journey buyers on our branded websites globally. With a consultative strategy and greater than 20 years of journey and media expertise, we assist our promoting companions encourage, have interaction, and convert vacationers for significant outcomes. For extra data, go to www.promoting.expedia.com.
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