The Ritz-Carlton is delighted to a unveil a brand new assortment of internet sites, introducing an elevated digital expertise that speaks to the longer term imaginative and prescient of the model. The excellent redesign touches Ritzcarlton.com, greater than 110 every particular person lodge web sites, RitzCarltonReserve.com, and the six Reserve property web sites. As the primary visitor touchpoints, the brand new web sites had been envisioned to supply subtle digital platforms which are participating and promise a seamless expertise from begin to end that’s indicative of the model’s considerate evolution and iconic legacy.
We’re extremely excited to unveil a brand new digital expertise for our visitors, which is consultant of the longer term imaginative and prescient of The Ritz-Carlton model and displays the extra modern aesthetic discovered throughout our just lately debuted resorts and resorts. These new web sites, throughout each the model in addition to our particular person resorts and resorts, helps improve the complete expertise, from the very first second a visitor seeks to stick with us to planning for his or her subsequent trip. Chris Gabaldon, Senior Vice President, World Luxurious Operations, Marriott Worldwide
The web site is a key entry level for the model, a chance to attach with visitors earlier than their arrival at a lodge or resort. It’s a platform the place The Ritz-Carlton interprets the model’s longstanding gold requirements – its credo, its service values, and the integral components of its tradition that make the model so beloved – into hanging visuals, inspiring tales, strong editorial content material, and helpful data. To convey their imaginative and prescient to life, The Ritz-Carlton engaged digital company Code and Idea, who has labored with shoppers together with Vogue, Cartier, LVMH, Hermès, and extra. The result’s a design that evokes the class, sophistication, and repair of The Ritz-Carlton. The typography nods to the model’s iconic and collectible key playing cards, whereas the six diamond sample was impressed by the tradition of The Ritz-Carlton. Dynamic, participating video elements improve the expertise, transporting visitors to gorgeous locations throughout the globe. Showcasing its personal distinct aesthetic, the Ritz-Carlton Reserve web site enhances that of The Ritz-Carlton, whereas reinforcing the model extension’s place within the ultra-luxury area, highlighting the distinguished portfolio and uncommon locations with immersive video on the forefront of the digital expertise.
The Ritz-Carlton model has a legacy of innovation, with a historical past that’s rooted in pushing boundaries to ship unforgettable experiences which are on the forefront of the posh journey area. The reimagined web sites mirrors the joy, shock and delight loved upon arriving at properties worldwide.
For extra details about The Ritz-Carlton and Ritz-Carlton Reserve, and to expertise the brand new digital platforms, kindly go to http://www.RitzCarlton.com and http://www.RitzCarltonReserve.com.
About Marriott Worldwide
Marriott Worldwide, Inc. (NASDAQ: MAR) is predicated in Bethesda, Maryland, USA, and encompasses a portfolio of greater than 8,100 properties below 30 main manufacturers spanning 139 international locations and territories. Marriott operates and franchises resorts and licenses trip possession resorts all world wide. The corporate affords Marriott Bonvoy®, its extremely awarded journey program. Join with us on Fb and @MarriottIntl on Twitter and Instagram.
