Six Flags Is Updating Its Cell App

Six Flags’ cell app is getting a makeover.

From pre-planning instruments to the in-park expertise, the “groundbreaking enhancements” try to “enhance visitor expertise and streamline park operations,” Six Flags Leisure Company shared with Journey + Leisure in a press launch.

The overhaul technique for its cell app and web site is backed by synthetic intelligence and led by The Digital Alliance.

The updates will start earlier than park goers ever step foot inside, together with a brand new web site launching later this 12 months, loyalty program, and Missi Six, a digital concierge powered by Generative AI.

As soon as contained in the park, visitors will discover enhancements to the cell app, which is able to considerably enhance its key features, together with cell meals and beverage ordering, park navigation, and extra. A brand new Six Flags digital pockets may also launch which is able to streamline the fee system eliminating the necessity for bodily types of fee. Different enhancements park-wide embrace the usage of new photo-capturing expertise on its curler coasters, e-gaming, retail self-checkout, expedited parking, and enchancment of the stay journey wait time system.

“Our visitors are on the coronary heart of every little thing we do, and this digital transformation is a testomony to our dedication to offering unparalleled experiences the place expertise meets enjoyable and pleasure,” Selim Bassoul, CEO of Six Flags, shared within the press launch. “AI permits us to counterpoint and personalize each visitor touchpoint.”

Six Flags operates 27 theme and water parks throughout North America, together with the US, Mexico, and Canada.

It’s an thrilling time of development for the corporate because it’s making vital investments portfolio broad. This contains the upcoming opening of luxurious glamping lodging, Savannah Sundown Resort and Spa at Six Flags Nice Journey, nestled within the park’s 350-acre safari.