- Scandinavia’s historic Fortress Lodges now type a part of Selection Lodges EMEA’s upscale Ascend Lodge Assortment portfolio
- The addition of those motels follows Selection Lodges EMEA’s latest refresh of its Ascend Lodge Assortment properties, which provides franchisees freedom to form their very own story and positioning
Selection Lodges EMEA has added 4 boutique Scandinavian motels to its upscale Ascend Lodge Assortment portfolio, as a part of an settlement between Nordic Selection Lodges and The Fortress Lodges.
Of nice historic significance, the Fortress Lodges embrace Norway’s Oscarsborg Fortress, Kongsvinger Fortress, and Reenskaug Lodge; in addition to Sweden’s Torreby Fort.
The announcement comes as Selection Lodges EMEA commences the just lately introduced refresh of its Ascend Lodge Assortment portfolio in EMEA, which at present contains a community of greater than 70 distinctive, impartial motels famend for his or her unpretentious, charismatic environments.
The refreshed EMEA Ascend Lodge Assortment proposition will see motels provide a ‘Haven of Hygge’ in among the area’s most charming locations with a design route that balances placing character with convivial heat, and modern freshness with genuine neighbourhood touches.
Commenting on the addition of The Fortress Lodges, Selection Lodges EMEA CEO, Jonathan Mills, mentioned: “The Scandinavian market has performed a pivotal function in shaping our Ascend Lodge Assortment portfolio in EMEA, and we’re happy to proceed on this journey with Nordic Selection Lodges with the addition of those 4 distinctive properties throughout Norway and Sweden.
“The Fortress Lodges are steeped in historical past, and can little question convey a singular mix of character, heat, and attraction to our upscale Ascend portfolio in Scandinavia.
“Our refreshed Ascend Lodge Assortment model is designed to supply company unparalleled, one-of-a-kind experiences with the reassurance of a heat and welcoming group – and The Fortress Lodges embody that imaginative and prescient completely.”
The Oscarsborg Fortress in Norway is positioned close to Oslo and presents 86 visitor rooms, vacation properties, course and convention rooms, operate rooms and eating places – together with galleries, a museum, and a number of other mountain climbing trails. The venue is named probably the most essential locations in Norwegian historical past: “the place for essential choices.”
The Kongsvinger Fortress, positioned on the high of Kongsvinger with incredible views of Kongsvinger city and Glomma, this fortress is one in every of Innlandet county’s most essential cultural monuments. It was Napoleon’s north-west flank and performed a vital function in Norway’s independence.
Reenskaug Lodge is positioned within the idyllic Norwegian city of Drøbak close to the Oslofjord. It has been a favorite resort for greater than 100 years and is a well-liked place to begin for genuine experiences in romantic environment.
In Sweden, Torreby Fort, which was constructed by the Norwegian Georg Sørensen in 1886, is positioned a brief drive away from each Oslo and Gothenburg in the course of Bohuslän’s oldest golf course. It presents seven suites with a complete of 26 beds and boasts views of Sweden’s largest and deepest fjord, Gullmarsfjorden.
In 2008, Selection Lodges Worldwide turned the primary lodge group to launch a lodge assortment within the US. The Ascend Lodge Assortment shortly gained momentum due to 4 iconic motels that joined the identical 12 months, setting the inspiration for its long-term development and growth within the US and Europe.
The Ascend Assortment refresh responds to impartial shopper analysis performed within the UK, France and Germany, which revealed upscale travellers within the EMEA area search distinctive, character-rich environments that don’t comply with a normal components – together with a heat, homely environment that evokes a way of belonging.
Selection Lodges EMEA portfolio now encompasses Clarion, High quality, Consolation, Sleep Inn, and the Ascend Lodge Assortment. In Europe, the Ascend Assortment at present contains greater than 70 motels within the Nordic area, Spain, Eire, Italy, and Turkey.
For additional info on Selection Lodges, please go to: https://www.choicehotels.com/en-uk.
About Selection Lodges EMEA
Selection Lodges EMEA™ is represented below the Ascend Lodge Assortment™, Clarion™, High quality™, Consolation™ and Sleep Inn® manufacturers, in France, Germany, Italy, the Czech Republic, Slovakia, Saudi Arabia and Turkey. Selection Lodges Worldwide, Inc. (NYSE: CHH) is among the largest lodging franchisors on the planet. With practically 7,500 motels, representing nearly 630,000 rooms, in 47 nations and territories as of December 31, 2022, the Selection® household of lodge manufacturers offers enterprise and leisure vacationers with a variety of high-quality lodging choices from restricted service to full-service motels within the higher upscale, higher mid-scale, midscale, extended-stay and financial system segments. The award-winning Selection Privileges® loyalty programme presents members a quicker method to rewards, with personalised advantages beginning on day one. For extra info, go to: https://www.choicehotels.com.
Ahead-Trying Assertion
This communication contains “forward-looking statements” about future occasions, together with anticipated lodge openings and a model refresh for the regional model portfolio of Selection Lodges EMEA. Such statements are topic to quite a few dangers and uncertainties, together with development delays, availability and price of financing, acceptance of manufacturers, and the opposite “Danger Elements” described within the Annual Report on Kind 10-Ok and the Quarterly Stories on Kind 10-Q of Selection Lodges Worldwide, Inc., any of which might trigger precise outcomes to be materially completely different from our expectations.
