NORTH BETHESDA, Md. – Selection Accommodations Worldwide, Inc. (NYSE: CHH) launched its latest multichannel nationwide advertising and marketing marketing campaign, “A Keep for Any You.” The biggest in Selection Accommodations’ historical past, the marketing campaign stars actor and author Keegan-Michael Key in nationwide TV and streaming TV advertisements and social media content material. The marketing campaign highlights among the many causes individuals journey and the way with a various portfolio of twenty-two resort manufacturers — starting from full-service higher upscale and upscale properties to midscale, prolonged keep and economic system choices — Selection is ready to meet the wants of all vacationers. The published advertisements had been co-written by Key, his accomplice Elle Key, and McKinney, Selection’s creative-agency-of-record. The marketing campaign begins at this time and runs by means of the tip of the yr.
Whereas friends journey for a lot of totally different causes, from household holidays and romantic getaways to enterprise journeys, what’s common is the necessity to discover a resort that gives the precise facilities on the proper value in the precise location,
mentioned Noha Abdalla, Chief Advertising and marketing Officer for Selection Accommodations. Keegan-Michael Key, utilizing his one-of-a-kind comedic model and celebrated versatility, brings to life a number of real-world eventualities to showcase how Selection Accommodations has the proper resort to satisfy any traveler’s wants, bookable on ChoiceHotels.com.
Keegan-Michael Key mentioned, “I am excited to play Selection’s ‘Any You’ character, which resonates with me and that second within the journey planning course of the place I am determining, ‘What model of me is occurring this journey? Fortunately, Selection has a resort for all variations of you — whether or not that is enterprise you, household street journey you, or weekend getaway with mates you.”
The brand new advertising and marketing marketing campaign is the primary since Selection Accommodations built-in the Radisson Accommodations Americas manufacturers into its world-class reservation system and migrated members of Radisson Rewards Americas to its award-winning Selection Privileges rewards program. The marketing campaign is aimed on the value-conscious household, younger skilled, and enterprise traveler audiences, with Key bringing varied journey eventualities to life in hilarious trend. Selection labored to execute the media purchase with Havas, and the marketing campaign will run throughout broadcast, cable, and streaming TV, SiriusXM, Spotify, and social and digital platforms, together with Fb, Instagram, Snapchat, TikTok, and Key’s personal social media handles.
The marketing campaign options 4 Selection Accommodations manufacturers — Radisson, Cambria Accommodations, Consolation and High quality Inn. Radisson and Cambria are the 2 upscale manufacturers featured within the advertising and marketing marketing campaign. At Radisson, vacationers get a full-service expertise providing model and a personable service, with shiny, contemporary areas which might be each inviting and practical, together with facilities geared towards enterprise journey, room service, and extra. Cambria Accommodations provide easy pleasures, and upscale facilities — reminiscent of domestically impressed menus and specialty cocktails — designed to assist fashionable vacationers take advantage of their journeys. After present process a $2.5 billion transformation funded collectively with franchisees, Consolation inns provide vacationers a constant, heat and welcoming expertise with all of the facilities they want, together with a free scorching breakfast, to assist them really feel refreshed and able to tackle the day. Lastly, High quality Inn supplies friends with snug beds and an inexpensive keep, permitting them to loosen up and deal with what actually issues — creating memorable experiences.
For extra info on the marketing campaign or to ebook your subsequent Selection Accommodations keep, go to choicehotels.com.
About Selection Accommodations
Selection Accommodations Worldwide, Inc. (NYSE: CHH) is without doubt one of the main lodging franchisors on the planet. Selection® has practically 7,500 inns, representing nearly 630,000 rooms, in 46 nations and territories. A various portfolio of twenty-two manufacturers that vary from full-service higher upscale properties to midscale, prolonged keep and economic system permits Selection® to satisfy vacationers’ wants in additional locations and for extra events whereas driving extra worth for franchise house owners and shareholders. The award-winning Selection Privileges® loyalty program and co-brand bank card choices present members with a quick and straightforward option to earn reward nights and personalised perks. For extra info, go to www.Choicehotels.com.
SOURCE Selection Accommodations Worldwide, Inc.
