- Strategic shift unifies a number of firm manufacturers beneath a single Lighthouse model, bettering customer support and communications
- Platform updates enhance person expertise, ease of use, and entry to extra information
- Unified platform serves 65,000 inns throughout 185 nations, together with short-term rental information masking over 19 million short-term rental properties
Denver, CO – OTA Perception, the worldwide chief in cloud-based market intelligence for the journey & hospitality trade, has rebranded to Lighthouse. The rebrand consolidates a number of merchandise and purchased corporations right into a single, unified industrial platform. This shift marks a big milestone within the firm’s continued evolution as a unified platform that basically reimagines industrial technique for the journey and hospitality trade.
The identify Lighthouse was chosen to represent the corporate’s function in illuminating insights, reworking confusion into readability, and enabling assured resolution making. Our capabilities and imaginative and prescient have outgrown the OTA Perception identify,
mentioned Sean Fitzpatrick, CEO. As Lighthouse, we carry essentially the most correct, real-time information from a number of sources right into a single platform, course of that information utilizing the newest AI & machine studying strategies, and complement it with superb customer support. We hearken to our prospects and constantly innovate to ship simple, intuitive instruments that save time, enhance income, and stay user-friendly.
The improved Lighthouse platform introduces new enterprise intelligence capabilities, new short-term rental insights, and a brand new appear and feel to boost the person expertise for industrial resolution makers. Information from strategic acquisitions, together with Clear and Kriya RevGen, is now seamlessly built-in into the Lighthouse platform.
Core Lighthouse merchandise and capabilities embrace:
- Fee Perception: Fee procuring and aggressive worth intelligence for each inns and short-term leases
- Market Perception: Ahead wanting market demand monitoring to enhance forecasting, room worth setting, and advertising and marketing methods
- Benchmark Perception: Efficiency benchmarking with market, class, and competitor intelligence
- Parity Perception: efficiency administration instruments to measure room worth parity throughout a mess of distribution channels
- Enterprise Intelligence (BI): BI options for single-property, multi-property and multi-brand portfolio income managers
- Pricing Assistant: AI powered room worth suggestions with automated workflows
- Distribution Perception: API monitoring and analytics to measure and optimize distribution efficiency
- Vacation spot Perception: provide and demand analytics for DMOs, inns and short-term leases
- Lodge Information Options: software units to entry the biggest and most correct resort and short-term rental information set within the trade
Our model promise has at all times been to hearken to our prospects, frequently innovate primarily based on the newest applied sciences, and ship the most effective customer support within the trade. We’ve a brand new identify, and new capabilities, however our core values stay the identical,
mentioned Fitzpatrick. Lighthouse displays not solely who we’re as we speak, however the place we’re headed sooner or later.
Lighthouse at the moment serves hoteliers throughout 185 nations. The corporate’s platform is constructed on information units masking over 725,000 inns and 19 million short-term rental properties globally. Income and hospitality professionals, vacation spot advertising and marketing organizations, asset managers, and short-term rental professionals all depend on Lighthouse to make choices with confidence.
Along with the model replace, Lighthouse has additionally launched a brand new official firm web site. To study extra and discover the brand new web site, go to www.mylighthouse.com.
About Lighthouse
Lighthouse (previously OTA Perception) is the main industrial platform for the journey & hospitality trade. We rework complexity into confidence by offering actionable market insights, enterprise intelligence, and pricing instruments that maximize income progress.
We frequently innovate to ship the most effective platform for hospitality professionals to cost extra successfully, measure efficiency extra effectively, and perceive the market in new methods.
Trusted by over 65,000 inns in 185 nations, Lighthouse is the one answer that gives real-time resort and short-term rental information in a single platform. We attempt to ship the absolute best expertise with unmatched customer support. We contemplate our purchasers as true companions—their success is our success.
Adam Swart
World Head of Model
