Knowland, the world’s main supplier of data-as-a-service insights on conferences and occasions for hospitality, experiences Nashville skilled sturdy progress for conferences and occasions since final yr at 31.5 p.c. Las Vegas got here in second with 20.3 p.c year-over-year progress. Total, U.S. business progress of conferences and occasions elevated by 12.8 p.c. This information is sourced from Knowland’s gross sales intelligence platform designed to assist hoteliers construct and shield a resort’s income base.
Nashville was the new spot for conventions and conferences, bolstered by Healthcare and Monetary/Banking as its high business drivers. Music Metropolis’s common attendance was 103, and the common assembly house used was 2,762 sq. ft.
- Yr-over-year comparability – October 2023 occasion quantity elevated 12.8 p.c over October 2022.
- Prime 5 markets (by occasion proportion progress) – Nashville led the highest 25 U.S. markets with Healthcare conferences, adopted by Monetary/Banking business occasions. The next 4 markets: Las Vegas, Oahu Island, Minneapolis/St. Paul and Los Angeles/Lengthy Seaside rounded out the highest 5 progress markets. Under is further perception into the highest drivers for these markets.
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- Nashville: Healthcare, Monetary/Banking, Consulting, Expertise, and Insurance coverage.
- Las Vegas: Expertise, Healthcare, Coaching/Schooling, Journey, and Charity/Non-Revenue.
- Oahu: Journey, Transportation, Charity/Non-Revenue, Coaching/Schooling, and Pharmaceutical/Biotech.
- Minneapolis: Manufacturing, Charity/Non-Revenue, Monetary/Banking, Healthcare, and Coaching/Schooling.
- Los Angeles-Lengthy Seaside: Charity/Non-Revenue, Coaching/Schooling, Healthcare, Manufacturing, and Journey.
- Prime markets exterior the highest 25 (by occasion proportion progress) – The highest total U.S. markets by year-over-year progress in conferences and occasions have been Fort Myers, FL; Lexington, KY; Delaware; West Palm Seaside-Boca Raton, FL; and Harrisburg, PA.
Concerning the Knowledge: This information is offered to assist hoteliers nonetheless constructing momentum achieve perception into the highest areas chosen by right now’s assembly planners. This details about the main business drivers supplies a transparent image of these teams which are returning to the assembly and occasion house. Insights introduced are a results of the evaluation of conferences and occasions information acquired via Knowland information assortment and aggregation strategies, together with area reporting and automatic strategies of buyer and non-customer information assortment in main, secondary, and tertiary markets, in addition to its giant historic database.
ABOUT KNOWLAND
Knowland is the world’s main supplier of data-as-a-service insights on conferences and occasions for hospitality. With the business’s largest historic database of actualized occasions, 1000’s of consumers belief Knowland to promote group smarter and maximize their income. Knowland operates globally and is headquartered simply exterior Washington, DC. To study extra about our options, go to www.knowland.com or comply with us on X (previously Twitter) @knowlandgroup.
Kim Dearborn
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