Knowland, the world’s main supplier of data-as-a-service insights on conferences and occasions for hospitality, introduced an add-on function explicitly designed to assist on-property gross sales groups higher perceive and goal the best group segments reserving of their market.
Gross sales groups are sometimes challenged to grasp what teams have met of their aggressive set. Knowland’s Market Segmentation function delivers detailed perception into group enterprise actions by market phase, permitting resort gross sales groups to regulate gross sales efforts and amplify assembly and occasions enterprise strategically.
- Strategically broaden group enterprise by way of data-driven insights – Knowland’s market segmentation function was beforehand solely obtainable to above-property administration. It turned evident that on-property gross sales groups wanted entry to the identical granular element to pinpoint efficiency and decide the highest market drivers of actualized group exercise by account, market, model, and aggressive set.
- Evaluate particular aggressive set knowledge and reserving share – Drop-down menus present perception by evaluating a resort’s comp set to their very own group reserving knowledge. The function permits groups to drill down into particular market segments by business and by account identify to determine teams who’ve beforehand met in that market. This perception allows them to grasp their reserving share of particular market segments and, in flip, which teams to focus on.
- Alter gross sales technique and outperform the competitors – Gaining perception into altering group market situations and aggressive intelligence straight impacts a resort’s skill to remain forward of the competitors. By understanding why a property is being outperformed by the competitors, gross sales leaders can take knowledgeable motion to shift market share and particularly goal these market segments reserving of their aggressive set.
Present Knowland clients obtain complimentary entry to the function as a part of their renewal settlement when executed previous to 12/31/2023 by reaching out to [email protected].
Jessica Carey, vice chairman of buyer operations, Knowland, stated: “This software helps particular person properties achieve the perception they should higher perceive market segments by business kind and group. Permitting gross sales groups to align methods primarily based on the place group enterprise is reserving of their market informs account-based promoting methods and builds experience in an business phase equivalent to Prescribed drugs or BioTech. This perception is a sport changer for gross sales groups on the property stage.
ABOUT KNOWLAND
Knowland is the world’s main supplier of data-as-a-service insights on conferences and occasions for hospitality. With the business’s largest historic database of actualized occasions, hundreds of shoppers belief Knowland to promote group smarter and maximize their income. Knowland operates globally and is headquartered simply outdoors Washington, DC. To study extra about our options, go to www.knowland.com or observe us on X (previously Twitter) @knowlandgroup.
Kim Dearborn
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