Knowland, the world’s main supplier of data-as-a-service insights on conferences and occasions for hospitality, showcased its dedication to serving to clients improve income, broaden market share, and adapt to shifting dynamics by means of progressive enhancements in companies and information optimization in 2023.
As the corporate heads into its 20th 12 months, Knowland’s holistic account-based promoting platform helps clients transcend conferences and occasions gross sales. Utilizing information intelligence to promote throughout account segments, resort gross sales groups drive increased income from group, company, assembly area, and catering operations. Improvements embrace greater than 80 platform options and enhancements for the reason that launch of its enhanced platform to make it even simpler to determine and seize resort income:
- Offering quick entry to actionable gross sales information by means of innovation – Knowland’s agile improvement course of delivered new progressive performance in 2023. Options corresponding to Account Alerts, Market Snapshot, Portfolio Seize, and Market Segmentation, present easy accessibility to actionable gross sales intelligence.
- Broadening information entry by means of partnerships – Knowland solid partnerships with Amadeus and Oracle to ship world-class integrations and enablement options. The corporate has elevated information quantity and high quality, with over 50 % of information captured by means of digital processing.
- Informing the trade by means of award-winning assembly and occasion information – Starting in 2020, the corporate grew to become one of many first information sources to determine a progress metric for the assembly and occasion trade. Right now, it’s the pre-eminent knowledgeable for insights into conferences and occasions tendencies. In 2023, Knowland received the Skift IDEAS award within the information supplier class for its contributions to trade restoration.
- Increasing markets into the Center East and Asia – Knowland expanded service and help within the trade’s highest progress areas with new operations in Doha, Sentosa, and Ras Al Khaimah and extra extremely aggressive worldwide markets.
- Constructing trade proficiency by means of schooling and certification – The corporate launched its Knowland Certification Program as a part of the Knowland Academy to validate person expertise, exhibit worth to administration, and showcase strategic workflows that drive income and guarantee constructive ROI for its clients.
- Enhancing information by means of AI – Knowland enhanced its information scalability, reliability, and speed-to-use with AI and automation applied sciences. It’s at present growing upcoming disruptive functionalities corresponding to automated lead discovery.
Jeff Bzdawka, CEO, Knowland, mentioned: “The inspiration of Knowland relies on three necessary product pillars: ship more and more strong information and ongoing enchancment by means of enhanced assortment strategies, know-how, and partnerships; present a easy interface with an intuitive person expertise; and most significantly and foundationally, ship improved gross sales outcomes for hospitality companies. Through the use of the Knowland Platform, hospitality organizations can fill want durations sooner, improve market share, and ship a extra productive gross sales expertise at scale throughout their business operations into 2024 and past.”
For a preview of what’s to come back in 2024, view Knowland’s State of the Enterprise right here: https://get.knowland.com/2023-state-of-business-report
ABOUT KNOWLAND
Knowland is the world’s main supplier of data-as-a-service insights on conferences and occasions for hospitality. With the trade’s largest historic database of actualized occasions, 1000’s of consumers belief Knowland to promote group smarter and maximize their income. Knowland operates globally and is headquartered simply outdoors Washington, DC. To be taught extra about our options, go to www.knowland.com or comply with us on X (previously Twitter) @knowlandgroup.
Kim Dearborn
+1 909 455 4316
