Scenic Group has appointed Ken Muskat as Managing Director – Scenic Group USA.
Muskat will be part of the USA administration crew on December 12 within the Hollywood, FL workplace and can report on to Anna Wolfsteiner, International Chief of Gross sales & Advertising.
In accordance with a press launch, Muskat involves Scenic Group USA with greater than 25 years of cruise business administration expertise with main journey manufacturers, most lately serving as EVP & Chief Working Officer for MSC Cruises (USA), CEO of SkySea Cruise Line in Shanghai, China in addition to serving 18 years in quite a lot of key management roles at Royal Caribbean Worldwide. His excessive marks for professionalism, technique improvement and execution, securing new enterprise alternatives, commerce relations and crew constructing fueled his regular and fast rise by means of the chief ranks.
“With the thrilling development of Scenic Group, the US Market is a key strategic marketplace for our firm’s success,” mentioned Wolfsteiner. “Ken’s expertise and experience in growing groups, forging sturdy relationships with the commerce distribution, and constructing model consciousness will guarantee we drive demand from our valued journey advisors and shoppers for our ocean and river manufacturers. We’re excited to welcome Ken to the Scenic Group household throughout this time of development for our firm and robust return of the cruise business.”
Because the USA managing director for Scenic Luxurious Cruises & Excursions and Emerald Cruises, Muskat might be chargeable for the oversight and improvement of the US Market with key focus within the areas of gross sales, advertising and marketing, finance, income administration and make contact with middle working alongside colleagues from across the globe.
The corporate mentioned he’ll lead important development efforts throughout the luxurious commerce distribution within the US, Mexico, Central & South America and proceed to construct model consciousness and demand for Scenic Group’s rising household of luxurious ocean yachts and luxurious river cruise ships. With two new ocean yachts being delivered in 2023, prime priorities for Muskat embody constructing demand by means of gross sales and advertising and marketing efforts by guaranteeing the gifted gross sales drive and commerce distribution have one of the best instruments to market and promote Scenic Luxurious Cruises & Excursions and Emerald Cruises in addition to offering excellent service within the firm’s contact middle for visitors and journey advisors.
“I’m past excited to start this subsequent chapter in my profession with Scenic Group,” Muskat mentioned. “I’ve needed to broaden into the posh ocean, expedition and river cruise trip phase and I can’t consider two higher manufacturers to do that with than Scenic Luxurious Cruise & Excursions and Emerald Cruises. Having now personally skilled the business main trip product offered on Scenic Eclipse, I’m sure there may be large alternative to construct model consciousness and important demand amongst the commerce distribution and shoppers within the US market in addition to Mexico, Central & South America. The as soon as in a lifetime trip experiences and significant reminiscences these manufacturers present our visitors is one thing shoppers are on the lookout for as we speak and one which I’m excited to work with an impressive crew to ship.”
