The Hospitality Gross sales and Advertising and marketing Affiliation Worldwide (HSMAI) will rejoice three outstanding advertising leaders throughout HSMAI’s Advertising and marketing Technique Convention in Toronto on June 27. Jay Hubbs, CHDM, Vice President-Promoting, Advertising and marketing, Innovation and Analytics of BWH Accommodations, and John White, CRME, CHBA, CHDM, Director of Gross sales & Advertising and marketing at Kaanapali Seaside Lodge, shall be offered with the Advertising and marketing Skilled of the 12 months Awards for company and single/multi-unit classes, respectively. Dr. Makarand Mody, Affiliate Professor of Hospitality Advertising and marketing at Boston College, shall be honored with the Advertising and marketing Educator of the 12 months Award.
Jay Hubbs, CHDM
Jay Hubbs, Vice President-Promoting, Advertising and marketing, Innovation and Analytics for BWH Accommodations, is that this yr’s company Advertising and marketing Skilled of the 12 months. Jay has over 30 years of expertise in hospitality and journey gross sales and advertising. In his present function he oversees BWH Accommodations’ consumer-facing advertising, promoting and the award-winning Finest Western Rewards program.
Previous to BWH Accommodations, Jay was with Remington Accommodations in Business Providers and Digital Advertising and marketing positions, and earlier than that labored at Expedia, Starwood Accommodations, in addition to in resort operations roles early in his profession.
Jay holds a BS in Lodge Administration from Cornell College in addition to an MBA from the Wharton College on the College of Pennsylvania. In 2018, Jay was named to HSMAI’s Prime 25 Most Extraordinary Minds and sits on HSMAI’s Americas Board.
John White, CRME, CHBA, CHDM
John White, Director of Gross sales & Advertising and marketing at Kā‘anapali Seaside Lodge and The Plantation Inn on Maui, is that this yr’s single/multi-unit Advertising and marketing Skilled of the 12 months. In his present function, John is answerable for international income and branding efforts. All through his tenure, the resort and inn have garnered a coveted record of spectacular accolades. Kā‘anapali Seaside Lodge (often called Hawaii’s Most Hawaiian Lodge) acquired Conde Nast Traveler’s 2021 Readers’ Selection Awards for the highest resort in Maui.
Previous to becoming a member of KBH, White directed international occasion advertising campaigns for AT&T, Heineken, American Specific, Pepsi and Nissan which included the Olympics and X Video games. Throughout his tenure at Nike, White was an integral participant in launching the Tiger Woods model. White additionally serves on the HSMAI Hawaii chapter board and in an advisory function for the Hawaii Tourism Authority. He holds HSMAI certifications in Income Administration (CRME), Lodge Digital Advertising and marketing (CHDM) and Lodge Enterprise Acumen (CHBA).
Dr. Makarand Mody
This yr, HSMAI is awarding the Advertising and marketing Educator of the 12 months Award to Makarand Mody, Ph.D. Makarand is an Affiliate Professor of Hospitality Advertising and marketing on the Boston College College of Hospitality Administration (SHA). He presently serves because the Chair of Undergraduate Packages at SHA, and because the faculty’s first-ever Director of Analysis. He’s an internationally acknowledged scholar on the sharing economic system and conducts analysis on advertising and branding points that impression the hospitality business.
Makarand has a diversified business background, having labored within the resort, airline, and market analysis industries. His numerous business expertise enhances his educational experience to impart a real-world, but conceptually grounded understanding of promoting and branding to college students. He’s additionally main the event of SHA’s rising curriculum within the area of expertise administration, which applies a advertising, branding, analytics and operations perspective to how hospitality and different organizations kind and keep beneficial stakeholder relationships.
AWARD INFORMATION
These awards shall be offered at HSMAI’s Advertising and marketing Technique Convention, an occasion for leaders in hospitality advertising to broaden advertising information and management talents and leaders in different business disciplines to debate the newest developments in advertising for resorts. This yr, HSMAI’s Advertising and marketing Technique Convention shall be held along with ROC as part of HSMAI’s Business Technique Week. For extra details about the occasions, go to business.hsmai.org.
HSMAI chapters and the business at giant can nominate people for the Advertising and marketing Skilled and Educator of the 12 months Awards. Nominees signify high expertise within the self-discipline and are judged by a panel of promoting leaders on a wide range of standards.
