McLean, VA – The Hospitality Gross sales and Advertising Affiliation Worldwide (HSMAI) and the Lodge Digital Distribution Networking Affiliation (HEDNA) announce a partnership for the mutual advantage of their members and the hospitality trade. The hospitality trade will achieve from the mixed information and experience from every group. The collaboration will elevate HSMAI’s distribution capabilities and develop the tutorial content material and insights shared with their constituents.
This new partnership between HSMAI and HEDNA will focus in areas the place the 2 organizations have synergy with our mutual resort stakeholders in every HSMAI Area across the globe. HSMAI’s stakeholders who’ve gross sales, advertising, income, or every other industrial features associated to optimizing demand and profitability for inns and resort firms can profit from the insights pertaining to distribution that HEDNA curates. Robert A. Gilbert, CHME, CHBA, president and CEO, HSMAI
With this integration of data, HSMAI and HEDNA stakeholders will get pleasure from a broadening of assets, together with:
- An enlargement of shared instructional property between HSMAI and HEDNA, who will every create and share content material tailor-made to one another’s constituents, together with movies, webinars, articles, analysis, case research, and extra
- Session collaboration at every group’s international conferences in North America, Europe and Asia, discussing developments, alternatives and finest practices
- Academic periods organized by HEDNA built-in into every of HSMAI’s Business Technique Conferences and ROC occasions globally.
- A HEDNA U distribution workshop throughout HSMAI’s Business Technique Week on June 24, 2024, in Charlotte, North Carolina
As our Distribution professionals see an increasing number of cross-over with Gross sales, Income and Advertising groups, this partnership is completely timed. Training is one among my high priorities for HEDNA and I can’t consider a greater associate than HSMAI. Their expertise in studying and certification modules won’t solely deliver unimaginable advantages to our members, however the trade total as we glance to supply our respective experience by means of content material and engagement alternatives. Christopher Murdock, HEDNA President and Director of Distribution System Help and Technique at Accor
The primary occasion to learn from this newly introduced partnership will likely be HEDNA’s International Distribution Convention which can happen in New Orleans from Jan. 16 to 18, 2024. This system will embrace a variety of matters in hospitality distribution derived straight from trade headlines and up to date information. To be taught extra about HEDNA and their imaginative and prescient, go to hedna.org.
About HEDNA
HEDNA is a worldwide group of hospitality professionals, know-how suppliers, educators, and consultants captivated with elevating the function of distribution. By affect, collaboration, and networking, we elevate careers, harness new enterprise alternatives, and drive the enterprise of hospitality ahead, collectively. By our international conferences, native networking occasions and trade working teams, we assist our stakeholders admire the nuances of at this time’s applied sciences, gauge the affect of at this time’s developments, and put together for the challenges of tomorrow. Be taught extra at hedna.org.
About HSMAI
The Hospitality Gross sales & Advertising Affiliation Worldwide (HSMAI) is dedicated to rising enterprise for inns and their companions and is the trade’s main advocate for clever, sustainable resort income development. The affiliation offers resort professionals and their companions with instruments, insights, and experience to gasoline gross sales, encourage advertising, and optimize income by means of packages such because the Advertising Technique Convention, Adrian Awards, Gross sales Chief Discussion board, and HSMAI ROC. Based in 1927, HSMAI is a membership group comprising greater than 5,000 members worldwide, with 40 chapters within the Americas Area. Join with HSMAI at hsmai.org.
