- HOTEL TYPE: Group (A part of Megaworld Company)
- SOLUTIONS USED: Revinate Advertising, Revinate Visitor Suggestions
- REGION: APAC
- GOAL: Enhance direct bookings by way of e-mail channel
- STRATEGY: Leverage visitor database to personalize e-mail
- RESULTS: 18,712,253 Php since 2020 in direct reserving income by way of e-mail advertising and marketing
Meet the shopper
Revinate is a significant software for us to remain meaningfully linked with previous company and in producing repeat enterprise. Jayme Cuarentas, Digital Advertising Officer, Belmont Lodge Manila
The model
Belmont Lodge Manila is a 4-star resort strategically positioned throughout from the airport, NAIA Terminal 3, and inside the famend leisure vacation spot of Newport Metropolis in Manila. It’s a“dwelling away from dwelling” for native and worldwide enterprise vacationers in addition to vacationers who search comfort, security, and consistency in glorious service. Belmont Lodge Manila is proudly an area model that’s a part of Megaworld Resorts & Resorts – one of many largest hospitality chains within the Philippines.
The problem
In 2020, the advertising and marketing workforce at Belmont Lodge Manila realized that they weren’t holding tempo with their digital transformation objectives. Each time they needed to succeed in out to previous company, they wanted to manually export lists from the PMS, reviewing them fastidiously for duplicates or upcoming company, earlier than sending emails. On account of how handbook and time-consuming the checklist growth and e-mail creation course of was, emails have been usually generic in nature, with little personalization. Consequently, engagement was low and sends have been sporadic.
The state of affairs was just like a problem the Belmont Lodge Manila confronted near a decade in the past when it got here to amassing and responding to visitor suggestions. The resort didn’t have the proper expertise platform in place to assist them combination, analyze, and reply to visitor suggestions.
In 2015, they turned to Revinate Visitor Suggestions to assist them automate the method of requesting, responding, and leveraging visitor suggestions to drive new bookings and enhance the visitor expertise. The funding paid off, so that they as soon as once more received in contact with Revinate to assist them with e-mail advertising and marketing.
The answer
As soon as Revinate Advertising was carried out on the resort, the employees had entry to all visitor knowledge in a single place. The view into visitor loyalty and preferences permits the workforce to acknowledge repeat company at check-in and guarantee personalised keep experiences.
Entry to visitor knowledge was a game-changer for advertising and marketing initiatives. As soon as restricted to generic promotional emails, the advertising and marketing workforce can now simply section the database to ship personalised communications to company, particularly round holidays. The newest marketing campaign (featured proper) drove greater than 293 room nights for the property. These one-time inspirational campaigns obtained a mean open fee of 31% and have contributed a lot income that e-mail advertising and marketing is now a number one direct reserving advertising and marketing channel.
The mixing with Revinate Visitor Suggestions ensures that each visitor that checks out receives a survey request within the post-stay e-mail. Digital Advertising Officer Jayme Cuarentas shares, After company fill out the survey, Revinate easily directs them to particular on-line platforms, enhancing our resort’s visibility. This has not solely made the suggestions course of extra environment friendly however has additionally considerably contributed to the general promotion of our property. As well as, Revinate Visitor Suggestions has revolutionized how we assess and improve our amenities and operations, leading to a major uplift within the high quality of our companies and finally the visitor expertise.
The outcomes
For years, Revinate Visitor Suggestions has been an indispensable platform for vital suggestions monitoring, serving to the workforce perceive and enhance the visitor expertise. Now, with the addition of Revinate Advertising, it is usually a major income driver for Belmont Lodge Manila.
Jayme says, Since starting with Revinate Advertising, the resort has efficiently generated 18,712,253 Php in direct bookings, with near 8M Php on this yr alone. It’s a main software for us to remain meaningfully linked with previous company and in producing repeat enterprise.
About Revinate
Revinate empowers hoteliers to straight join with their company.
Our Visitor Information Platform and communication options unlock income for hoteliers and put them answerable for the total visitor expertise — preliminary analysis, reserving, check-in, all through the keep, and even after try — all by way of the communication channels that company want, whether or not it is voice, textual content, e-mail, or net.
Greater than 12,000 accommodations globally financial institution on Revinate to drive direct income and ship pleasant visitor experiences.
Ask us how we do it. Go to our web site to get a demo.
