At this time, Hilton introduced the launch of a brand new employer model marketing campaign as the worldwide hospitality firm continues to spice up hiring in a interval of fast, post-pandemic development. Constructing on the success of its latest enterprise-wide “Hilton. For the Keep” platform, the “Each Job Makes the Keep” marketing campaign will carry a brand new perspective to lodge worker advertising by shining a lightweight on the Hilton workforce members who make the keep, showcasing the roles, the individuals, and – most significantly – the influence and pleasure that hospitality jobs supply.
What makes Hilton such a tremendous place to work is the eagerness and dedication of our individuals, and we’re persevering with to construct on that by means of our new ‘Each Job Makes the Keep’ marketing campaign. We selected to make workforce members the celebs of this marketing campaign as a result of who higher than them to talk authentically about what’s it’s prefer to work at Hilton. They’re the guts of our enterprise and the perfect ambassadors to assist us discover expertise for our rising groups. Laura Fuentes, government vice chairman and chief human assets officer, Hilton
The brand new employer model marketing campaign goals to disrupt pondering round what it means to work in hospitality by showcasing pleasure, function, and profession development. Constructed as an extension of Hilton’s first-ever world model platform “Hilton. For The Keep,” the marketing campaign targets labor challenges and recruiting wants by calling consideration to the huge profession development prospects that exist inside Hilton. The marketing campaign goals to make sure Hilton is high of thoughts for job seekers, particularly these contemplating entrance line and hourly positions by emphasizing why a job at Hilton is not like every other.
The inspiration for this revolutionary marketing campaign got here from the very individuals it options: Hilton workforce members. The marketing campaign reveals what workforce members love most about jobs at Hilton and the sturdy sense of satisfaction not simply in what they do, however how they do it. When requested about their roles, workforce members described what they do as far more than their front-line job titles. They noticed themselves as Magic Makers, Chief Welcome Officers, and Final Keep Creators – and so they work in an award-winning tradition the place they’ll carry their entire selves to work on daily basis with flexibility that permits them to pursue their passions and develop their careers.
Developed in partnership with promoting company TBWAChiatDayNew York, which additionally assisted in growing the “Hilton. For The Keep” platform, the worldwide employment marketing campaign will launch first within the U.S., adopted by choose markets in EMEA, APAC and CALA in June.
“Each Job Makes the Keep” spotlights Hilton’s individuals and highlights the various roles and extraordinary workforce members who make the keep by creating distinctive experiences for visitors. On account of the work of those unbelievable workforce members, Hilton’s highly effective office tradition continues to realize recognition. Hilton has been named a Nice Place to Work in additional than 20 nations already this 12 months, together with topping the checklist in seven nations, and as soon as once more being acknowledged as the very best ranked hospitality firm when it was named #2 on the Fortune Finest Firms to Work For checklist within the U.S.
For extra details about the “Each Job Makes the Keep” marketing campaign, learn a Q&A with Hilton’s Chief Human Sources Officer Laura Fuentes.
To use to develop into a workforce member, go to https://jobs.hilton.com/us/en.
About Hilton
Hilton (NYSE: HLT) is a number one world hospitality firm with a portfolio of 18 world-class manufacturers comprising greater than 6,800 properties and greater than 1 million rooms, in 122 nations and territories. Devoted to fulfilling its founding imaginative and prescient to fill the earth with the sunshine and heat of hospitality, Hilton has welcomed greater than 3 billion visitors in its greater than 100-year historical past, earned a high spot on the 2021 World’s Finest Workplaces checklist and been acknowledged as a world chief on the Dow Jones Sustainability Indices for 5 consecutive years. In 2021, along with opening a couple of lodge a day, Hilton launched a number of industry-leading expertise enhancements to enhance the visitor expertise, together with Digital Key Share, automated complimentary room upgrades and the power to e book confirmed connecting rooms. By means of the award-winning visitor loyalty program Hilton Honors, the practically 128 million members who e book instantly with Hilton can earn Factors for lodge stays and experiences cash cannot purchase. With the free Hilton Honors app, visitors can e book their keep, choose their room, examine in, unlock their door with a Digital Key and take a look at, all from their smartphone. Go to newsroom.hilton.com for extra info, and join with Hilton on Fb, Twitter, LinkedIn, Instagram and YouTube.
