The brand new marketing campaign options Travelodge’s subsequent era room.
Travelodge, the UK’s first finances resort model, in the present day launches a brand new multi-million pound built-in promoting marketing campaign, which celebrates the corporate’s function as the last word enabler of the nice worth getaway – serving to hundreds of thousands of individuals to get on the market and do their factor, whether or not that’s for enterprise or leisure, at a terrific worth.
The promoting marketing campaign makes use of a wide range of actual life tales to showcase prospects selecting Travelodge as their ultimate base, whether or not celebrating a birthday; visiting kids at college; taking a enterprise journey or a staycation break; going to a live performance or soccer match; visiting household and mates or attending a colleague’s leaving social gathering.
The brand new marketing campaign, “Higher get a Travelodge” launches tonight (Friday eighth September 2023) with two hero adverts being aired throughout the opening match of the Rugby World Cup, France v NZ on ITV at c.21.05 in England and Wales (Scotland and Ulster at c.22.05) after which on Channel 4 on Gogglebox at c. 21:15.
The TV adverts function two examples of on a regular basis events that play on the debates that all of us undergo in our on a regular basis lives when planning journey journeys. Utilizing humour to showcase Travelodge as the best base, the adverts function a buddy’s birthday weekend getaway and a mum and pop planning to go to their son at college.
The adverts additionally showcase the following era Travelodge room, which is a part of the group’s most vital transformation to this point. The brand new look room consists of options prospects have mentioned are vital equivalent to: bedside USB charging ports, blackout curtains, a brand new cozy armchair and quite a lot of sustainable initiatives equivalent to carpet constituted of recycled fishing nets and outdated plastic bottles, and low power lighting.
The TV adverts have been produced by award-winning movie firm, Traktor, who’ve directed commercials for Nike, Adidas, PepsiCo, Stella Artois, Heineken and Virgin Atlantic. The built-in promoting marketing campaign additionally consists of radio, out of dwelling, digital and social channels.
The out of dwelling adverts will probably be on show in main transport places equivalent to Nationwide Rail and London underground stations, service stations, highway sides and metropolis centres. The radio adverts and digital / social content material additionally additional broaden on the completely different events the place you ‘Higher get a Travelodge’.
Travelodge labored with newly appointed impartial inventive company, Isobel, an above the road media company, the7stars and its current digital media company, Spark Foundry, to assist launch this new marketing campaign.
Our new promoting marketing campaign showcases the numerous methods during which Travelodge is the proper resolution to the events in life the place you “Higher get a Travelodge.”
With rooms obtainable proper throughout the nation, Travelodge supplies a superb base to get out and about, whether or not it is visiting family and friends, going to an occasion or having a enterprise assembly. We’re persevering with to spend money on our UK resort portfolio, with a rolling programme to improve to our subsequent era rooms as a part of our most vital transformation to this point and sit up for much more prospects selecting Travelodge. Karen Broughton, Travelodge Chief Gross sales & Advertising Officer
We’re delighted to have the chance to work with the nation’s go-to resort model on this new marketing campaign. ‘Higher get a Travelodge’ personifies the truth that whoever you might be, wherever you are going, you’ll all the time discover a great-value Travelodge resort near the place it’s essential to be. Our marketing campaign will definitely put a smile on individuals’s faces and proceed to construct the love for this iconic British model. Paul Houlding, Founding father of Isobel
isobel
isobel supercharge manufacturers. They’re an impartial, inventive company, delivering model technique and award-winning built-in communications for among the UK’s best-known manufacturers.
the7stars
Based in 2005, the7stars is the UK’s largest impartial media company. The award-winning company is recognised for its distinctive strategy and manages over £450m of billings for purchasers together with Gousto, TSB, Related British Meals, H&M, Nintendo, Entain, AG Barr, Royal Mail and Folks’s Postcode Lottery. Reflecting its progressive firm tradition, the7stars has been named as one of many high corporations to work for by Greatest Firms for ten consecutive years and is Marketing campaign’s Impartial Media Company of the 12 months www.the7stars.co.uk.
Spark Foundry
Spark Foundry is the Acceleration company, a worldwide media company model inside Publicis Media. Spark Foundry’s entrepreneurial imaginative and prescient harnesses a startup spirit with a powerhouse soul that mixes an progressive enterprise strategy with the total assets, capabilities and market clout of Publicis Media. Spark Foundry works with among the UK’s main corporations, together with Asda, Brown Forman, Currys, GSK, Kayak, Lindt & Sprungli and Meta. With 3,000 staff in 50 international locations the world over, the company leverages one of the best trade expertise and the rising footprint of its 60 places of work in key markets together with the USA, UK, MENA, Poland, Australia and China.
About Travelodge
In 1985, Travelodge grew to become the UK’s first finances resort model when it opened its first resort at Barton-under-Needwood. At this time, we function almost 600 accommodations throughout the UK, Eire and Spain and yearly welcome over 21 million company.
With rooms from £38 or much less, Travelodge is the best base for all enterprise and leisure journeys and we intention to supply prospects the placement, worth and high quality to swimsuit all their journey wants.
We’re presently trying to broaden our UK resort community and we’ve got recognized an additional 300 places the place we want to open a Travelodge resort.
Travelodge employs over 12,000 staff and is devoted to creating an atmosphere the place everybody can be taught extra, earn extra and belong.
The Travelodge Press Workplace
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Travelodge
