Sure journey traits are on the rise and rising by the yr. We dive into the glamping traits of 2022 and the way glamping may simply be the way forward for staycations in a post-COVID world. Glamping, or glamorous tenting, holidays have gotten an increasing number of standard amongst vacationers who need to expertise the nice outdoor whereas additionally having fun with some creature comforts. Glamping celebrates the attractive outdoor whereas providing a luxurious mattress, heating, and en-suite services as effectively.
Staycations are holidays that happen near residence, they usually turned very fashionable in the course of the pandemic as a result of restrictions imposed by Covid-19. Staycations have gotten more and more standard for a wide range of causes. As beforehand acknowledged, the pandemic — when vacationers confronted quite a few native and worldwide restrictions in the course of the top of the pandemic, some took to the roads and explored their very own states.
The second cause is the latest rising fuel costs. Some folks merely don’t need to spend the cash required to drive or fly so far as they used to. Taking a staycation at a glamping web site will help get monetary savings whereas additionally permitting vacationers to take pleasure in a while away from work in a cheaper method.
So, in the event you’re studying this, you’re most likely conscious that the glamping and staycation journey traits are rising in reputation, and also you’re most likely questioning whether or not it’s worthwhile to put money into these journey traits, what the market dimension is, and even who your clients could be. We’ve compiled the newest business insights on glamping traits to offer you an enlightening have a look at the glamping market and the way forward for staycations.
Journey Developments: The glamping market report
In keeping with a Grand View Analysis report, the worldwide glamping market is anticipated to develop at a compound annual progress price (CAGR) of 10.9% from 2022 to 2030, after being valued at USD$2.35 billion in 2021. It’s anticipated to achieve USD$2.74 billion this yr. So, in the event you’re questioning whether or not now is an effective time to department out into glamping, the reply is an unequivocal “sure.” See our information on beginning a glamping enterprise for additional data.
Rising glamping traits worldwide
Glamping is rising globally, however Europe stays the main continent available in the market, with 35.11% of the market share in 2021. European operators are diversifying their lodging choices and capitalizing on the development for uncommon visitor experiences. Glamping lodging that present quick access to the nice outdoor whereas additionally offering high-quality facilities and companies are hottest in Europe and in america.
A survey by The Vacationer reveals a rise within the need for closer-to-home travels and staycations. In 2022, over 1,000 People over the age of 18 had been surveyed about their ideas on staycations and whether or not they’d take into account taking one this yr. Over 67 p.c of these polled stated they’ve already taken or are planning a staycation. If that whopping proportion is utilized to all the inhabitants of america, roughly 173 million folks have both already taken a staycation or nonetheless intend to take a staycation this yr.
A worthwhile development
As demand from company has grown, trip websites have embraced the glamping traits, and pods, yurts, and tipis have emerged throughout the market. In keeping with Mintel, a UK market researcher, the pandemic’s lockdowns and continued restrictions elevated curiosity in household holidays. Nonetheless, amid ongoing uncertainty and ever-changing guidelines relating to worldwide journey, there was a surge in demand for staycations with an outside focus — following the easing of restrictions.
So, with UK staycations on the rise, it’s not simply buyer satisfaction that’s pushing campsites to department out into glamping — it’s additionally proving to be a worthwhile sector for web site homeowners. For a lot of, the power to cost greater per-night charges permits them to maintain their web site open all yr and retain their employees, which helps save time and sources each season.
So why is glamping the way forward for staycations?
The rising reputation of wellness tourism, the necessity to get again in contact with nature and de-stress, in addition to a rise in eco-tourism and client motivation towards outside journey, are all key components driving the glamping market progress and making it a preferred staycation possibility. However wait, there’s extra.
The age of social media
Glamping is standard amongst these between the ages of 18 to 32 and 25 to 45. The glamping development’s luxurious consolation enchantment and sense of journey are more and more standard on social media, spreading consciousness of glamping amongst this age group. Moreover, a rising variety of {couples} are selecting to e book outside glamping venues near residence to host their big day, which can also be fueling the development and making glamping the way forward for staycations.
The rise of wellness staycations
The latest surge in curiosity in wellness can also be driving the glamping and staycation traits, with extra vacationers on the lookout for distinctive experiences in nature with out having to journey lengthy distances or disconnect utterly from the digital world. In keeping with the International Wellness Institute, wellness tourism reached $817 billion in 2020 and is anticipated to achieve $1.3 trillion by 2025.
In keeping with the GWI, 89% of worldwide wellness journeys in 2020 had been home (rising to 95% amongst US vacationers), and the US was the most well-liked nation all in all for wellness journey in 2020, accounting for 19% of the worldwide market.
As Grand View Analysis states of their report that vacationers are on the lookout for rejuvenating holidays to assist them really feel higher. There was an increase in disposable revenue amongst customers, notably in developed areas corresponding to North America and Europe, and this has resulted within the want for getaways as a result of hectic life. “That is anticipated to have a good influence on the [glamping] market,” says Grand View Analysis.
Secluded holidays near residence
Even after the pandemic, it appears that evidently vacationers are nonetheless wanting ahead to socially remoted getaways from the hustle and bustle of the town, even for a short time. As a result of results of COVID-19, there was a development in the direction of outside lodging and a rise in vacationers seeking to get away from their common life with out touring too far or for too lengthy. The truth is, in accordance with inner information from Airbnb, bookings for glamping lodging elevated tremendously within the first quarter of 2022. With this enhance in bookings comes the potential for present or potential glamping hosts with properties within the outside classes to earn. New listings activated and booked at the start of 2022 are being booked quicker than a yr in the past.
Within the age of digital nomads, younger professionals are on the lookout for locations the place they’ll get nearer to nature with out committing to a long-distance journey. That is the place glamping and staycations present a wonderful improvement alternative for enterprise homeowners. Vacationers can escape to nature with out utterly abandoning their hyper-connected lives, because of the growing portability and energy of smaller digital units and glamping lodging that provide Wi-Fi and different fashionable services. Some, then again, select to deliberately go off-grid and use the outside and distant areas to digitally detox.
The rise of eco-tourism
Equally, rising consciousness of the worth of sustainability, environmental causes, and eco-friendliness is fueling present staycation and glamping traits. Due to their outside areas and proximity to residence, many glamping websites present the eco-friendly expertise that many acutely aware vacationers search.
Vacationers are choosing eco-friendly holidays and eco-retreats, and they’re much more more likely to e book lodging that may exhibit inexperienced practices. In keeping with the Vacationer Sustainable Journey Survey 2022, greater than 87% of American adults take into account sustainable journey to be “considerably essential” or “crucial,” with 92% of US adults aged 18 to 29 saying they’re more likely to base their journey selections on eco-friendly components.
The music competition development
Glamping has risen in reputation on account of the elevated reputation of music festivals and multi-day occasions in recent times. Glamping has turn out to be the norm at festivals, offering a compelling upsell to conventional tenting and positioning glamping within the public consciousness because the extra luxurious model of the typical fundamental tenting expertise.
Conclusion
To summarize, the glamping business is booming. Over the forecast interval, the market is anticipated to learn from a rise within the variety of customers in search of outside actions and close-to-nature experiences. Moreover, Grand View Analysis states {that a} survey performed by Familybreakfinder, a U.Okay.-based journey web site, revealed that just about one-third of every day campers wish to take pleasure in a glamping expertise at a web site close to them. These components have elevated glamping traits from a distinct segment journey expertise to a mainstream one within the final decade.
Develop with Glamping Hub
With these glamping traits in thoughts, beginning a glamping enterprise as an alternative choice to conventional trip leases could be a nice enterprise alternative to discover or broaden on. You might not get every little thing proper the primary time as a glamping host or entrepreneur excited by glamping, however you’ll be able to proceed to refine and enhance what you are promoting and visitor expertise. We will help you discover your rhythm with our improvement program. Get in contact with us in the present day.
