On March 2, 2022, REI Co-op relaunched the lifetime co-op membership program, providing extra methods for members to develop, join and have a broader influence. With the relaunched membership, we expanded the worth of membership with enhanced advantages. This collection explains every membership profit in depth and celebrates our collective influence.
Maybe you want extra freeze-dried dinners for subsequent week’s backpack. Or perhaps a mosquito web for a bug-free tropical trip. Till just lately, members needed to spend $50 or extra to get free delivery, and small objects like these would fall beneath that threshold. Members, like different clients, paid delivery charges of $5.99 or extra. Now, as one of many new advantages included in our relaunch of the REI Co-op membership program, all members obtain free U.S. customary delivery on all orders, with no minimal order. (Exceptions apply for worldwide delivery and outsized objects.) Meaning elevated flexibility and comfort for members and fewer journeys to the shop to select up a single merchandise.
It’s a profit that members requested and likewise one thing that few different retailers presently supply.
“We all know that free delivery is a core buyer expectation in as we speak’s retail setting. Our members and prospects have regularly ranked delivery as a extremely interesting profit for REI membership,” says Brigette Pence, senior supervisor, Loyalty Technique and Membership. “Offering free delivery with none threshold, and with out an annual subscription price, is differentiated within the market and gives significant worth to our members.”
Over time, that little change for members can imply appreciable financial savings. It’s additionally a profit that aligns with our carbon-reduction objectives. Sue Lengthy, REI sustainability initiative supervisor, calculated the impacts of delivery to a buyer versus the client touring to the shop for an merchandise. She discovered that delivery to a buyer, together with emissions from the packaging, normally creates a decrease carbon influence in contrast with driving to the shop, until the client is driving an electrical automobile (EV) powered by renewable power or going to a close-by retailer to select up a heavy merchandise that will in any other case be shipped lengthy distance.
“For mild objects and orders like attire and footwear, delivery to house is more likely to have a decrease carbon influence until the client drives a zero-emission automobile or walks,” says Sue. “Even taking public transit usually produces greater emissions than direct-to-customer for low- to medium-weight orders.”
With this in thoughts, members—together with staff—can be ok with ordering what they want on-line.
Like all advantages included in our membership relaunch, we selected to supply free delivery after listening to our clients and discipline groups and discovering out what would finest increase the worth of lifetime membership and contribute to the long-term well being of the co-op.
“We’re proud to proceed to supply our members the easiest co-op expertise, regardless of the place they store,” says Brigette. “Our free delivery service permits members to avoid wasting their time (and cash) for what they actually love—getting outdoors.”
