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HomeCampingFirst Look: Behind the Co-op Cycles REV line of Children' Bikes

First Look: Behind the Co-op Cycles REV line of Children’ Bikes


“Gosh, he’s rising up so quick.”

I can’t assist however assume in clichés as I watch my 6-year-old pedaling up the grime path. I let him set the tempo as we trip over small rocks and dodge larger ones on the Marshall Mesa bike path close to our Boulder, Colorado, house. Because the path steepens, Charlie twists his shifter to his best gear and rises to face on the platform pedals, wobbling barely because the extra-wide tires bump over a slab of sandstone. A couple of minutes later, respiratory laborious on the hill’s crest, he pauses a second to show and grin at me.

It looks as if solely yesterday that my son was driving the identical path (although a a lot smoother part) on his stability bike, toddling alongside, often mustering sufficient braveness to choose his ft from the bottom and glide. Quickly he had graduated to pedals and was driving laps (and sure, skinning his knees) in our cul-de-sac on an orange two-wheeler. Now, watching him race downhill on his geared 20-inch bike, I do know to savor the second. It will likely be the blink of a watch earlier than he’ll dimension up once more, pedaling a 24-incher and cruising much more confidently.

The Co-op Cycles design crew had customers like Charlie (and biking mother and father like me) in thoughts when creating its line of REV children bikes, which vary from 12-inch stability bikes to 24-inch geared rides. The gathering provides 9 children’ bikes for each rider at each stage, from these studying to stability or pedal for the primary time to older children prepared for gears and path adventures. Children can dimension as much as the following bike as they develop or acquire abilities. In the meantime, mother and father who’re REI Co-op Members could admire the comfort of having the ability to commerce in these gently used REI bikes by means of a used gear program.  

Constructing Bikes That Final

The designers acknowledged that fast-growing children put their two-wheelers by means of the paces, each on grime trails and metropolis streets. In addition they knew that oldsters don’t need to change elements–a lot much less total bikes–each season. They wished to make a motorbike line that was sturdy sufficient to carry out for a number of little rippers in a pass-it-down course of that advantages each the client (much less cash spent) and the planet (fewer assets used).

“The world wants bikes for use effectively over one particular person’s studying cycle,” says Joe Grey, lead designer with Co-op Cycles.

When the Co-op Cycles crew got down to create the REV line of youngsters’ bikes in 2016, designers knew there was potential to supply one thing completely different–and a lot better–than what mass-market bike producers provide.

REI already had many years of expertise constructing children’ bikes for the Novara® line. Nonetheless, its bike specialists dove into researching human biomechanics and the anthropology of human instructing practices to replace their sense of how younger our bodies transfer and the way they study. The designers then reviewed anecdotes on parenting blogs to know the circumstances wherein children begin to trip bikes, whether or not they use widespread instruments like coaching wheels, as an example, and at what ages they attain milestones like utilizing hand brakes and gears. Subsequent, the crew interviewed mother and father whose children are achieved mountain bikers as a way to higher perceive how they instilled a love for driving. Via all of it, the crew additionally stored in thoughts their very own experiences as mother and father and their very own efforts to share the enjoyment of driving bikes with their kids.

“I acquired to look not simply again at what my son did when he first discovered the way to trip a motorbike,” Grey says, “but in addition sit up for what’s going to occur quickly.”

All of that beta guided the crew towards three guiding ideas for the REV lineup design course of: sturdiness, high quality and cost-effectiveness.

Prototypes are put by means of rigorous third-party testing to make sure they meet or exceed each regulatory and voluntary requirements. Why? As a result of children are powerful on stuff. “Even on a small, little sidewalk bike, we assume that these bikes will probably be ridden laborious, and might nonetheless be handed right down to different riders,” says Karl Schumacher, growth supervisor for Co-op Cycles. “We plan and check for that.”

Sturdiness was one space, the crew realized, the place the REV line might actually stand other than the competitors. The Co-op Cycles crew selected high quality supplies like aluminum (recognized for its strength-to-weight ratio and being lighter than metal) for the body and opted to work with respected model names like Shimano for base parts. Throughout the design course of, the crew factored in not simply the scale of the riders but in addition their power in terms of pushing on pedals and gripping brakes.

All About Design

However what about its aesthetics? In any case, children desire a cool bike. With assist from the REI shade and sample design crew (Yep, there’s an total division devoted to how the gear seems), Co-op Cycles strategized paint colours. Grey and his crew knew they didn’t need limiting blue and pink choices; nor would they provide bikes with licensed characters and pictures as lots of their mass-market rivals do. As an alternative, they noticed a chance to modernize the colour scheme, including hues like Desert Sage, Blue Nights and Pencil (pictured beneath left).

From high left: Co-op Cycles REV 12 Children’ Bike in “Pencil”, $199; Co-op Cycles REV 20 Children’ Bike in “4 Leaf”, $279

Such consideration to element hasn’t gone observed. “We acquired [the] inexperienced shade and [the] end is matte, which seems premium,” says one buyer reviewer of the Co-op Cycles REV 20 bike.

The designers additionally picked colours for the REV line that took cues from adult-focused Co-op Cycles strains just like the earth-toned DRT mountain bike assortment and the steely CTY city assortment. “We appealed to the sense of connection {that a} mother or father may need with their child once they’re driving bikes collectively,” Grey says. “The bikes should not the identical shade, however they’re in the identical household. They appear to be they belong collectively.”

All through the whole design course of, the crew additionally thought-about price. “Worth is a big barrier for folks getting their children into bikes, particularly high quality bikes,” says Heather Henderson, senior product supervisor for Co-op Cycles. “We’re tremendous delicate to that.”

As bike designers, the REI crew knew that youngsters have to trip a motorbike that matches them correctly as a way to have the perfect expertise. As mother and father, they knew that guardians need to spend cash on new bikes as sometimes as potential. “We all know that youngsters are rising they usually’re not stopping that anytime quickly,” Grey says. “If you happen to can eke out simply a few months extra, that’s a helpful factor for a mother or father.”

To that finish, the designers aimed to make every bike match the widest potential vary of riders whereas nonetheless guaranteeing that youngsters are comfy on the bike. For example, by lowering the scale of the bike body (by shortening the seat tube or reducing the highest tube), every mannequin can match riders on the smaller finish of the spectrum. Conversely, by lengthening the seat submit, the saddle top might be prolonged greater to accommodate longer legs because the rider grows. “This consumer is altering their physique dimension quickly,” Grey says. “They’re not going to suit this bike for that lengthy if we don’t make it adjustable.”

Such thoughtfulness in so many areas provides as much as high quality, REI believes.

A child rides a 12-inch Co-op Cycles REV 12 kids' balance bike
A toddler rides the Co-op Cycles REV 12 Children’ Stability Bike, $139

Buying and selling in Your REI Bike

“On a mass-market bike, one thing goes to interrupt and also you’re going to pay as a lot to repair it as you probably did to purchase the bike,” Grays says, whereas the REV bike may cost a bit of extra upfront, “however your child will beat the heck out of it they usually’ll nonetheless be capable to trip it. After which once they’ve outgrown it, you’ll be capable to swap up for a motorbike that does match them. It’s a long-term play.”

REI facilitates that long-term play with its Bike Commerce-In Program, which offers an avenue for co-op members to get an ideal deal on a gently used set of wheels. This system additionally ensures that every REV bike has a second (or third or fourth) life.

The trade-in course of is straightforward. Deliver the Co-op Cycles bike into an REI retailer and in-house bike specialists will full the trade-in on the spot. No appointment is required. So long as the unique purchaser makes the commerce (have to be an REI Member) and the bike purchased inside the final three years is in good working situation (no structural harm or mechanical defects, although beauty flaws are A-OK), you’ll get a credit score of as much as 50% of the REI resale worth within the type of an REI Present Card. (See particular phrases and circumstances).

Again on the grime path at Marshall Mesa, Charlie zips alongside a flatter stretch with Eldorado Canyon and the enduring slabbed rocks, the Flatirons, rising within the distance. I pedal behind him, watching as he confidently navigates the ruts. I grin at Charlie, simply as he grinned at me moments earlier than. I’m grateful for the wonder on this planet, for the enjoyment my little boy brings, and for the bike that made this second potential.


Able to get your toddler off and driving? Try our useful guides about how to decide on a children’ bike and when to upsize your child’s bike. Once you’re able to make a purchase order, our useful Bike Finder software will level you in the correct route. Or higher but, head to your native Co-op and have your kiddo take a check trip.



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