First Lite Opens First Brick-and-Mortar Retailer in Idaho

August 27, 2022

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First Lite’s new constructing is a one-stop store for fishing and looking clothes, gear, equipment, and in-store occasions.

First Lite, a looking attire model below the MeatEater, Inc. umbrella, simply celebrated the grand opening of its first brick-and-mortar store. The Hailey, Idaho retailer sells the complete lineup of First Lite attire and equipment, together with its new waterfowl line. Gear for hunters and anglers from sister corporations Phelps Recreation Calls and FHF Gear can also be obtainable. Buyers may also discover gear from Benchmade Knives, YETI, and extra.

shelves full of hunting apparel at the new First Lite flagship store — Photograph/First Lite

Brick-and-mortar places current distinctive benefits. The shop will quickly supply month-to-month occasions like cooking demos and security programs. First Lite — previously a web-only firm — relies in Hailey, so constructing the shop there was a pure match.

“As a direct-to-consumer model, this provides us the chance to showcase our gear in particular person and supply customized buying experiences for all of our clients,” Bridget Noonan, First Lite Vice President & Normal Supervisor, stated in a press release. “Our first ever brick-and-mortar area will advance the best way we work together with our clients and convey First Lite to the forefront of the looking and open air attire market.”

duffel bags at the new First Lite flagship store — Photograph/First Lite

A Searching and Fishing Empire

First Lite is a subsidiary of MeatEater, Inc., the brainchild of hunter and media character Steven Rinella. MeatEater, Inc acquired First Lite in 2019.

“Ever since First Lite grew to become a part of the MeatEater household, they’ve been an integral a part of our progress and the embodiment of the place we’re going as an organization. We’re proud to announce the following step in that progress with the opening of this stunning new retailer in Hailey, the place we are able to showcase First Lite’s modern merchandise and your entire MeatEater household of manufacturers, which we imagine is the perfect rattling gear in the marketplace. We’re excited to open this retailer to the group and all our First Lite clients,” Dan Chumbler, MeatEater CEO, stated in a press release.