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Do Swiss wines go well with Singaporean palates?


How the world sees Swiss wines

For 20 years, Swiss wines have sometimes created a buzz. In 2007, a tasting of one of the best Syrahs on this planet, organized by the Grand Jury Européen, surprisingly positioned Swiss wines on the high. Then, in the identical yr, Bettane et Desseauve awarded the prize for one of the best international wine (non-French) to a Cornalin from Valais. These premises of notoriety have been strengthened by means of articles in numerous international media.

Nonetheless, additional steps ahead have been taken extra not too long ago. The reference publication, The Wine Advocate (TWA), now gives common protection of Swiss wines. Furthermore, the scores are globally excessive, which exhibits that the general high quality degree is great. On the identical time, Swiss wines have gotten extra current on the worldwide and secondary markets. Sure estates have develop into wanted, not solely in Switzerland but additionally exterior our borders. Hypothesis is especially sturdy for Gantenbein, Donatsch, M.-T. Chappaz, and another star estates.

Take a look at market with a cosmopolitain twist

In opposition to this backdrop of alternative, we sought to get a way of how wine professionals and fans in Singapore consider Swiss wines. We subsequently offered a restricted however consultant pattern of Swiss wines to a panel of over 30 tasters together with wine enterprise executives, consultants, importers, educators and fans with typically spectacular cellars. Singapore affords a vibrant and globally minded wine and meals scene. The very cosmopolitan nature of the contributors additionally provides an thought of the match between the profile of Swiss wines and the tastes of customers/consumers not solely from Singapore however extra typically from South East Asia.

Tasted wines

The wines offered have been six in quantity: three whites and as many reds.

  • Basile Monachon, DĂ©zaley 2020
  • Fabrice Simonet, Freiburger Sur Crausa 2020 (TWA: 93 factors)
  • Sarah Besse, Petite Arvine 2020 (TWA: 93 factors)
  • Etienne Javet, Pinot Noir de Mur 2018 (TWA: 92+ factors)
  • Christophe Abbet, Cornalin 2017
  • MickaĂ«l Magliocco, Syrah 2019

The choice to incorporate solely wines from the French-speaking a part of the nation is especially defined by the need to make sure general consistency within the tasting. By the way, Swiss German wines, particularly Pinot Noir, acquired comparatively extra media protection from TWA than the Swiss French wines. This selection subsequently allowed for complementarity with TWA. Solely three wines of the choice have been rated by TWA (see scores within the checklist above).

The wines have been tasted one after the opposite. With a view to construction the discussions, a web based questionnaire was administered to gather the contributors’ opinions on every wine.

High-quality wines with a soul

The tasting was launched on the next theme: “Wines with a soul: the soul of their producer, of their terroir and of their grape selection”. This theme was strengthened and supported by the presence of a number of winemakers, both reside or by means of a video shot earlier than the occasion. This was very a lot appreciated by the contributors who may really feel a closeness with the winemakers.

Taste profiles

Determine 1 exhibits the High 10 olfactory and gustatory traits of the six wines in accordance with the panel of tasters. Some frequent denominators emerge: these are dry wines, with a pure and intense fruit, elegant, balanced and easy. The white wines are additionally characterised by their minerality and salinity (particularly the Freiburger and Petite Arvine), in addition to their cleanliness and exquisite acidity. The reds are marked by their origins and terroir, their tannins and a woody facet which might be resulting from their youth and ardor (realizing that Cornalin is just not aged in barrels).

In brief, these are up to date wines within the sense that they’re witnesses of their terroir and endure neither from any lack nor extra.

Supply: EHL

High quality appraisal

The contributors’ evaluations are proven in Determine 2. The evaluations are typically excellent and sometimes glorious. All wines acquired averages between “3-good” and “4-excellent” and several other wines have been rated as “distinctive”. Nonetheless, not one of the wines have been rated as “extraordinary”, which isn’t shocking given the profile of the tasters – typically very skilled however with a restricted data of Swiss wines.

Supply: EHL

Chasselas has its followers, even in Singapore. A minority had problem understanding the DĂ©zaley, however the different contributors have been delicate to its refined palette of white fruits and its aromas of chamomile and jasmine.

The Freiburger was appreciated for its stability between finesse and depth, all carried by a marked salinity.

The Petite Arvine was unanimously appreciated. A number of contributors discovered it distinctive.

The Pinot Noir additionally acquired excellent rankings. The wooden nonetheless must soften a bit, however the wine already shows a way of concord due to its finesse, class and fruit purity.

Cornalin is a wine of character and that is mirrored within the evaluations. It’s a controversial wine, however many discovered it glorious and even distinctive.

Syrah acquired the very best common ranking and a big proportion of contributors referred to as it distinctive.

Is there a marketplace for Swiss wines in Singapore?

One of many questions was in regards to the worth the contributors can be prepared to pay for every wine. The solutions have been most likely a bit biased as a result of the promoting costs in Switzerland have been transparently shared because the tasting progressed. Specifically, the very average worth of the DĂ©zaley, tasted first, most likely conditioned the contributors to revise downwards their estimates for the next wines.

Contributors have been prepared to spend a median of SG$ 45 to 50 (about CHF 32 to 35) for whites and SG$ 54 to 56 (CHF 38 to 40) for reds. The small variation is defined by the number of wines, which makes it troublesome to search out benchmarks. Furthermore, in the sort of train, contributors are likely to announce a worth that could be a combination between what they might truly be prepared to pay and what they assume is the market worth of the wine underneath evaluation – the latter definitely being lowered due to the low consciousness of Swiss wines. Nonetheless, one factor is evident: contributors have been prepared to pay increased costs for these wines than their precise retail costs. The contributors have been notably stunned by the very average costs of the Dézaley and Syrah wines, which they might have been ready to pay considerably extra for.

The excessive rankings mixed with very optimistic suggestions and enthusiastic exchanges with many contributors recommend that Swiss wines may very well be an enormous hit in Singapore and extra typically in South East Asia.

EHL Hospitality Enterprise College
Communications Division
+41 21 785 1354
EHL

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