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Can Ford Keep Forward of the Competitors With the 2023 F-Collection Tremendous Responsibility Lineup?


With Chevrolet, GMC, and RAM all on the brink of roll out new heavy-duty fashions of their very own, how does the 2023 Ford F-Collection Tremendous Responsibility come out forward?

For the launch of its next-generation F-Collection Tremendous Responsibility pickup household, Ford picked Churchill Downs, residence of the nation’s most well-known horse race, the Kentucky Derby. It’s Kentucky Day down within the Bluegrass State the place Kentucky Gov. Andy Beshear helps mark the launch of the 2023 F-Collection Tremendous Responsibility rolling out for Ford’s Louisville meeting plant.

Ford hopes the brand new truck will assist retain a furlong lead over heavy-duty rivals like Chevrolet, GMC, and RAM. The 2023 Tremendous Responsibility will get a bunch of latest options starting from a beefier base engine to an assortment of tech options Ford claims can curb working prices by as a lot as 20% whereas additionally making it simpler to tow, haul, and go off street.

Together with the smaller F-150, the F-Collection is the bestselling automobile nameplate within the U.S., with the Tremendous Responsibility line dominating all rivals because it debuted in 1999.

1999 Ford F-Series Super Duty
The place it began, the 1999 Ford F-Collection Tremendous Responsibility; (photograph/Ford)

“Tremendous Responsibility is a reputation that’s trusted to get the job carried out, and our clients have helped to make it the preferred industrial truck in America, bar none,” stated Ted Cannis, CEO of Ford Professional.

2023 Ford F-Collection Tremendous Responsibility: Aiming to Stay the Dominant Participant

2023 Ford Super Duty F-350 Lariat
2023 Ford Tremendous Responsibility F-350 Lariat; (photograph/Ford)

Holding a market share of greater than 40% within the heavy-duty truck section, Ford has quite a bit driving on the launch of the 2023 F-Collection Tremendous Responsibility and has given the latest-generation truck a serious makeover. That covers every little thing from its powertrain lineup to the brand new know-how that, Ford estimates, might scale back working prices by 10-20% for industrial clients.

That know-how additionally will assist homeowners deal with the hardest chores, whether or not hauling a trailer or heading off-road, Ford officers stated throughout a background briefing.

From a styling perspective, Ford has opted for a modest replace that gained’t catch present Tremendous Responsibility homeowners without warning. A broader grille enhances the visible width of the truck. Sculpting on the hood and facet panels give it a extra muscular and succesful look, at the least within the eyes of chief designer Ehab Kaoud.

2023 Ford Super Duty F-350 Lariat interior
2023 Ford Tremendous Responsibility F-350 Lariat inside; (photograph/Ford)

Inside, the instrument panel will get a extra horizontal format to additional improve its feeling of width. And there are new niceties like a Max Recline driver’s seat that folds almost flat, together with a 640W, eight-speaker B&O sound system.

2023 Ford Super Duty F-350 Limited interior
2023 Ford Tremendous Responsibility F-350 Restricted inside; (photograph/Ford)

However whereas “individuals don’t need an unsightly truck,” he steered, Kaoud famous that the Tremendous Responsibility product growth crew centered on enhancing the automobile’s performance above all else. That begins inside with up to date infotainment that may be operated via a typical 8-inch contact display. A 12-inch show together with a digital gauge cluster are choices.

Excessive-Tech Options With a Work-Truck Focus

2023 Ford F-Series Super Duty market share chart
2023 Ford F-Collection Tremendous Responsibility market share chart; (photograph/Ford)

Whereas many retail clients go for heavy-duty vans to deal with heavy trailers, industrial patrons make up the dominant share of the market and for them, these vans need to ship, typically on a 24/7 foundation. So, even the Tremendous Responsibility’s new high-tech options need to pencil in on the underside line.

And Cannis says fleet clients might obtain as a lot as a 20% discount in price from new software-defined options designed to make it simpler to tow and haul, in addition to to personal and function the 2023 F-series Tremendous Responsibility fashions.

“With state-of-the-art know-how, together with a 5G modem linked to a strong ecosystem of productivity-boosting software program and companies, the all-new Tremendous Responsibility can seamlessly shift from workhorse to workplace of the long run,” Cannis declared throughout a media background briefing.

Load & Tow

Ford Super Duty Pro Trailer Back Up Assist
Ford Tremendous Responsibility Professional Trailer Again Up Help; (photograph/Ford)

Tremendous Responsibility now provides smartphone-style over-the-air updates that can be utilized to replace balky software program, add new options, and observe automobile operations. That may present a heads-up on potential service issues and, amongst different issues, observe automobile location and driver habits. A lot of that may be tracked on a Ford app, in addition to on an operator’s laptop computer or desktop system.

Among the many truck’s options, onboard scales can measure cargo weight, in addition to the load of a trailer’s tongue. Certainly, with so many Tremendous Responsibility clients routinely towing, there are new options that make that job simple, even for newbies. That features quite a lot of onboard cameras and sensors and a backup system that helps hold a trailer pointed in the correct course. A head-up show consists of towing data.

Even the onboard navigation system has been up to date to put out routes to make sure that there are not any low bridges and different insurmountable obstacles alongside the way in which. And a 2.0kW onboard generator can present energy, whether or not at work or at a campsite.

Up to date Powertrain Lineup

2023 Ford Super Duty F-350 Limited
2023 Ford Tremendous Responsibility F-350 Restricted; (photograph/Ford)

Regardless of the want, Ford has upgraded to a brand new base engine, a 6.8L V8, meant to ship elevated horsepower and torque. Consumers have three further selections, together with:

  • A 7.3L V8 that promised to ship segment-leading horsepower and torque
  • A 6.7L V8 diesel is there for individuals who need plenty of torque and good mileage
  • Ford will supply an upgraded model of that diesel utilizing a revised turbo, distinctive tuning, and upgraded manifolds for much more pulling and hauling energy

Closing specs aren’t but accessible, however Ford officers stated we will anticipate enchancment in horsepower and torque from the varied powertrains. The present mannequin’s 6.2L base engine makes 385 horsepower and 430 pound-feet.

All 4 engines shall be mated to a 10-speed computerized, and all XLT fashions and above will come customary with four-wheel-drive.

Tremendous Responsibility Off-Roading

2023 Ford Super Duty F-350 Limited
2023 Ford Tremendous Responsibility F-350 Restricted with FX4 bundle; (photograph/Ford)

The Tremendous Responsibility line is available in quite a lot of completely different packages and physique configurations, together with basic cab fashions later upfitted for every little thing from forestry use to ambulances and airport shuttles.

Amongst extra standard trims, the 2023 Tremor Off-Street Package deal will get a front-end elevate, a uniquely tuned suspension, and options like a Dan entrance axle with a limited-slip differential. It rides on 18-inch wheels shod with 35-inch Goodyear tires.

It additionally provides digitally managed options corresponding to Path Management, which lets a driver immediately swap between completely different modes, together with rock-crawl. And Path Flip Help makes use of the truck’s anti-lock brake system to deal with a lot tighter corners than its lengthy wheelbase in any other case would allow.

2023 Ford F-Collection Tremendous Responsibility: Pricing TBA

2023 Ford Super Duty F-250 XL STX Appearance Package
2023 Ford Tremendous Responsibility F-250 XL STX; (photograph/Ford)

Ford gained’t launch pricing till nearer to the on-sale date early subsequent yr, however the present base 4×2 Crew Cab mannequin presently begins at $42,235 MSRP plus $1,795 in supply charges.

The 2023 Ford F-Collection Tremendous Responsibility fashions shall be produced at each the Ohio Meeting Plant in Avon Lake, in addition to Ford’s Kentucky Truck Plant in Louisville. The automaker has been constructing numerous autos there for the final 109 years, in current many years focusing solely on massive and heavy-duty vans.

The automaker hopes to maintain each crops busy going ahead. It’s lengthy carried out so with a market share of over 40%, rising to almost 60% in some heavy-duty segments. But it surely faces some stiff new competitors from its key rivals, Chevrolet, GMC, and RAM all on the brink of roll out HD fashions of their very own.

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