ROCKVILLE, Md. – Alternative Motels Worldwide, Inc. (NYSE: CHH), the challenger within the upscale phase, continues its progress, opening two Cambria Motels in widespread locations this previous October, and breaking floor on two others. The newly opened properties, positioned in Austin, TX, and Lake Placid, NY, be part of a group of greater than 60 open Cambria Motels positioned across the nation and an upscale portfolio of eight manufacturers, together with Radisson Blu, the Ascend Lodge Assortment, Radisson and Radisson People with accommodations world wide.
Alternative Motels just lately employed Indy Adenaw as senior vice chairman and common supervisor, upscale manufacturers to develop Alternative’s upscale portfolio of eight manufacturers. Indy is a hospitality trade veteran who has each led the turnaround of, and the launch of, a number of well-known resort manufacturers. Becoming a member of Indy in serving to to strengthen the manufacturers for customers and builders alike is Alexandra Coleman, vice chairman, upscale model administration, and Patrick Curran, director of meals & beverage, upscale manufacturers. Senior vice chairman, upscale growth, Mark Shalala continues to steer growth throughout the phase and is joined by Marissa Ballan, Alternative’s new head of growth for the Radisson Blu model.
I am excited for the way forward for Alternative’s upscale phase. We’re opening world-class accommodations, offering house owners and operators with our best-in-class franchisee-facing expertise platforms, are reinvigorating our Alternative Privileges loyalty program. We now have a devoted, robust crew of execs working to develop the efficiency of our accommodations throughout the phase. Indy Adenaw
The current additions to the Cambria Motels portfolio be part of 4 different properties beforehand opened this 12 months and add to the 14% progress the model has seen this 12 months. The brand new locations embody:
- Cambria Lodge Austin Downtown
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- Located within the coronary heart of Austin’s downtown space, this 15-story, 212-room fashionable resort is centrally positioned to the town’s prime sights, together with Rainey Road Historic district, the Austin Conference Middle, College of Texas at Austin, and thriving nightlife. The property captures the mix of the town’s southern coronary heart, western spirit, and Yankee mind, accompanying Cambria Lodge Austin Airport and Cambria Lodge Austin Uptown as a trifecta of properties within the Texas State Capital, one of many nation’s quickest rising cities.
- Cambria Lodge Lake Placid – Lakeside Resort
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- Situated at 2125 Saranac Ave, this three-story, 185-room lakeside resort will enable visitors to immerse themselves in the great thing about the Adirondack Mountains and gorgeous views of Lake Placid. Drawing local-design inspiration from the four-season great thing about the world, the resort boasts fashionable, upscale facilities and handy entry to Lake Placid space’s prime sights just like the Lake Placid Olympic Middle and Most important Road sights.
Cambria Motels broke floor on two further properties within the Dallas-Fort Price space in October 2023; the Cambria Lodge Fort Price and the Cambria Lodge Northlake. Each are anticipated to open in Summer time 2025, including to Cambria Motels’ rising lineup of 8 Lone Star State properties.
Cambria Motels are award-winning – having been acknowledged as the highest upscale model within the J.D. Energy 2023 North America Lodge Visitor Satisfaction Index Examine. Cambria house owners and builders are offering a superior product for visitors, and this continued growth for the model ought to sign Alternative accelerating into a brand new degree of competitors inside the upscale phase. We look ahead to offering much more top-notch lodging choices for visitors to reinforce their journey adventures. Mark Shalala
These new properties, together with these throughout all the upscale phase are related by the award-winning loyalty program Alternative Privileges. By this system, members can earn and redeem factors at over 7,000 accommodations throughout a various portfolio of manufacturers with areas in 46 nations and territories. With the Alternative Privileges Mastercard, cardholders can earn extra factors sooner, together with on on a regular basis purchases together with gasoline and groceries.
Alternative is aware of that whereas its franchisees are in enterprise for themselves, they’re by no means by themselves, with the operations and administration methods and instruments they supply. All house owners and operators have entry to Alternative’s suite of proprietary, cutting-edge cloud-based options, together with the choiceEDGE visitor reservation platform, the choiceADVANTAGE property administration system, and Your Key to Revenue, a mobile-friendly platform with profitability instruments together with G3, a income administration useful resource to assist franchisees successfully handle room charges, distribution channels, and stock. Moreover, Alternative College, essentially the most extensively awarded studying program within the hospitality trade, delivers custom-made and all the time evolving studying and growth assets. From pre-opening to grand opening and day by day ahead, Alternative supplies resort house owners with best-in-class assets to assist them maximize the return on their funding.
For extra info on Cambria Motels growth alternatives, go to www.choicehotelsdevelopment.com/cambriahotels.
About Alternative Motels®
Alternative Motels Worldwide, Inc. (NYSE: CHH) is likely one of the main lodging franchisors on this planet. Alternative® has almost 7,500 accommodations, representing virtually 630,000 rooms, in 46 nations and territories. A various portfolio of twenty-two manufacturers that vary from full-service higher upscale properties to midscale, prolonged keep and financial system allows Alternative® to satisfy vacationers’ wants in additional locations and for extra events whereas driving extra worth for franchise house owners and shareholders. The award-winning Alternative Privileges® loyalty program and co-brand bank card choices present members with a quick and straightforward option to earn reward nights and customized perks. For extra info, go to www.Choicehotels.com.
© 2023 Alternative Motels Worldwide, Inc. All rights reserved.
SOURCE Alternative Motels Worldwide, Inc.
Ahead-Wanting Assertion
This communication contains “forward-looking statements” about future occasions, together with anticipated resort openings. Such statements are topic to quite a few dangers and uncertainties, together with development delays, availability and price of financing and the opposite “Threat Elements” described in our Annual Report on Type 10-Ok and our Quarterly Stories on Type 10-Q, any of which may trigger precise outcomes to be materially totally different from our expectations.
Addendum
This isn’t an providing. No supply or sale of a franchise might be made besides by a Franchise Disclosure Doc first filed and registered with relevant state authorities. A replica of the Franchise Disclosure Doc will be obtained by contacting Alternative Motels Worldwide at 1 Alternative Motels Circle, Suite 400, Rockville, MD 20850, [email protected].
© 2023 Alternative Motels Worldwide, Inc. All rights reserved.
