The Cumberland regained its outdated title in Could, having spent various years because the Arduous Rock Resort London. However, regardless of the title change, the musical associations of the 900-room resort, which was the final official residence of Jimi Hendrix and residential to the unique Arduous Rock Cafe, nonetheless stay. In reality, musical references abound, from the resort’s brand (a ‘C’ set towards the form of a guitar pluck) to the “It’s Oh So Quiet” do-not-disturb indicators (a nod to a music by Betty Hutton, and later Björk).
The resort is owned by Clermont Resort Group, mentioned to the biggest owner-operator in London by room rely. The group was previously often known as GLH Inns and as Guoman earlier than that.
The welcome
I arrived on the resort at round 8am – far too early for check-in, however in order that I may drop off my baggage and go about my day with out taking it with me in every single place. The concierge workers have been very accommodating, offering me with a ticket in order that I may re-claim my saved baggage on my return.
That night, re-united with my baggage, I went to check-in. I used to be staying in a Star Suite and, as soon as reception had established this, instantly led to a second ‘hidden’ and extra intimate reception behind closed doorways, and invited to sit down with a glass of Champagne. This non-public ‘Backstage’ lounge was an surprising perk, comes with limitless refreshments and snacks, and is accessible to visitors staying in govt rooms and suites.
The room
I used to be proven to my Star Suite (Room 8005) by Angelica, who kindly helped with my baggage. I’d usually have been glad to hold it myself however, with an unexpectected glass of Champagne, some paperwork and my room keys in hand, that had all of the sudden grow to be a bit of more difficult.
The suite spans 45 sq. metres and comes with a super-comfortable King dimension Hypnos mattress. It could actually in truth sleep as much as 4 individuals because the couch within the lounge can double up as a settee mattress.
It have to be over 30 years – perhaps virtually 40 – since I’ve truly performed a vinyl file, however within the room is a Crosley turntable and a field stuffed with vinyl, containing all the pieces from Blur’s Park Life to Black Stone Cherry dwell from The Royal Albert Corridor, in addition to a Fender guitar and Marshall amplifier.
“Welcome, Paul!” is written on a mirror that doubles as a top chart, with markings starting from Snoop-Dogg (6’4″) to Ariana Grande (5’0″). At 6’0″, I share the identical top as George Michael and Stevie Marvel. The partitions are additionally adorned with photos of Amy Winehouse and Bryan Could.
Room facilities embody tub robes and slippers, a complimentary minibar that’s re-stocked as much as thrice per day, a Nespresso machine, a separate lounge space, and all the opposite modcons you would possibly count on.
On drawing again the curtains, I uncover I’ve a formidable view of the London Eye.
The toilet
The toilet is ethereal and light-weight, with flooring to ceiling tiles, and a separate tub and rainfall bathe.
Essentiel Parts toiletries are offered – a Gilchrist & Soames model that comprises high-grade important oils, with no artificial fragrances or dyes, creating merchandise that nourish the physique whereas awakening the senses.
The services
One of many issues that strikes you concerning the resort on the arrival is the large lobby space. On the time of my go to, the centre of this was occupied by a London cab, offering visitors with a enjoyable picture alternative; however to the left is a big space taken up by the SOUND Café, billed as ‘3 venues in a single’ because it serves as a sports activities bar, dwell music venue and a café serving food and drinks.
The eating could be very casual – I took a spot on the bar the place it was a bit of bit brighter for taking pictures. Pictured is the salt and pepper calamari, deep-fried and served with a chive and garlic mayonnaise.
My major was a main New York strip steak, topped with a herb butter and spicy shrimp, and served with triple-cooked chips, grilled mushroom and tomato, together with a Caesar aspect salad. I requested for the steak ‘very uncommon’ and it was cooked completely.
Downstairs within the basement is ‘The Inexperienced Room’ the place a buffet breakfast is served every morning, and there’s an additionally an omelette station in the event you’d favor one thing made to order.
The situation
Conveniently located at a crossroads within the coronary heart of London’s bustling West Finish, The Cumberland is simply moments away from town’s iconic Marble Arch, typically thought of the gateway to London’s tradition, commerce and leisure. Simply yards from Marble Arch Underground station on the Central Line and with Hyde Park and Oxford Avenue’s world-renowned buying each solely a leisurely stroll away (it’s solely 5 minutes to Selfridges), the resort is fantastically positioned.
Different good touches
The Cumberland sorted me exceptionally effectively. In my room was a bottle of fizz, a plate of recent fruit and a few complimentary candies.
The fee
Double and twin rooms begin from £199 per night time.
Star Suites begin from £455 per night time.
The very best bit
The exclusivity of the check-in was very surprising. It gave an exquisite first impression, and the backstage lounge served as a peaceable oasis of calm away from the hustle and bustle of the principle lobby.
The ultimate verdict
Seamlessly combining fashionable sophistication with traditional class, my keep at The Cumberland was a totally pleasing one. The resort’s trendy decor, spacious Star suites and attentive service create a welcoming environment for visitors within the coronary heart of town.
Dislcosure: Our keep was sponsored by The Cumberland.
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