Seetours has named its premium-brand A’Rosa, previously generally known as Undertaking Tosca, focusing on the middle-aged to older and middle-to-upper earnings German-speaking markets. A ‘Rosa begins service with the 1,590-passenger A ‘Rosa Blu, at present the Crown Princess, in June of 2002.
To be redecorated at a value of roughly $21 million (DM 50 million), the A ‘Rosa Blu will provide seven- and 14-day cruises from Warnemunde to Scandinavia as far north because the North Cape.
In September 2002, the A’Rosa Blu will reposition to the East Coast of the U.S. providing fall foliage cruises between New York and Montreal earlier than shifting on to its winter homeport, Montego Bay.
Crusing from Jamacia, the A’Rosa Blu will provide alternating itineraries to Havana, Mexico and the Cayman Islands or to Aruba, Curacao and South America, in keeping with an announcement from Seetours.
In spring of 2003, the ship returns to Northern Europe.
Seetours stated that pricing might be on the decrease finish of the premium cruise market and similar to its up to date market model, Aida.
A $4 million promoting marketing campaign might be launched in Germany with print promoting beginning in September, adopted by tv commercials beginning in October. The Swiss and Austrian markets will even be focused, in keeping with Seetours.
A’Rosa will present bus transportation for passengers from 18 completely different German departure factors and there might be parking for many who drive on their very own. As well as, the corporate stated it’s wanting into constitution flight connections. Pre- and post-cruise lodge stays are supplied in all the house ports.
How did Seetours arrive on the uncommon identify of A’Rosa? Seetours requested its promoting company to provide you with a reputation that needed to begin with an A and finish with an A (Seetours didn’t say why) and promise “heaven on seas and rivers.” The identify should additionally carry with it points of interest and feelings comparable to craving, splendor, glamour, fascination and wanderlust, in keeping with Seetours, which requested: “What do you current to your most beloved as an emblem of your ardour? Roses!” The A’Rosa Blu will function a largely German-speaking crew and guarantees seven onboard eating places with open seating and 24-hour eating though among the eating places would require reservations.
Along with the standard number of leisure choices on cruise ships, Seetours additionally promised that the A’Rosa Blu will provide quite a lot of workshops on such topics as magnificence, images, portray, and computer systems, in addition to language courses and what it known as “psychological coaching.”
Commercial. Scroll to proceed studying.
