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An Iconic Asheville Constructing Is Now a Stunning Boutique Lodge — and We Obtained a First Look



A hearth escape housing a bar, a dance studio, and a barbershop that bobbed flappers’ hair — it is secure to say that the Flatiron Constructing in downtown Asheville, North Carolina, has lived many lives earlier than its transformation into the Artwork Deco-inspired boutique resort that opened this month.

After a full day of flying, handing my keys to the valet provided a welcome respite from working via airports. Harking back to New York Metropolis’s iconic Flatiron Constructing, the 1925 grand dame loomed as I gathered my baggage and approached the elegant copper doorways.

Dony Dawson/Courtesy of The Flat Iron Lodge


Albert Wirth designed the property — solely the second skyscraper in Asheville and anchor to downtown improvement — and it made the Nationwide Register of Historic Locations in 1979. It housed workplaces till 2019 when Flatiron Preservation Group, LLC, led by native Asheville native Philip Woollcott, bought the constructing to rework it right into a boutique resort.

Coming into the foyer, hand-painted wallpaper full of vignettes of Asheville life surrounds me: George Vanderbilt’s Biltmore Property shares house with bluegrass musicians, the facade of family-owned and operated Little Pigs BBQ, winding roads with basic vehicles, loblolly pine timber reaching between mountains and rivers, farmers, galloping horses, and historic landmarks. An unique brass letterbox (plans are afoot for this relic) hangs between two unique hand-crank elevators at present being restored to their former glory, full with elevator attendants. Even the flooring name to Asheville’s panorama with rosy rivers of unique terrazzo, shale-reminiscent stone traces, and tile streams.

Dony Dawson/Courtesy of The Flat Iron Lodge


A 1939 pink Steinway piano catches my eye as I method the entrance desk, sitting reverse the place a grand piano as soon as lived. The traces of the piano mirror the structure of the constructing, and Dony Dawson, the chief design officer for GarageCap, handpainted the gold florals that crawl throughout the crimson paint, replicas of the dogwood tree flowering down the road. Trying carefully, I discover one of many many homages to the constructing, a small flatiron embedded into the Steinway brand. Visitor gamers, together with constructing engineer Stephen Savoie, have tickled its ivories because it discovered its house within the foyer.

Andrew Cebulka/Courtesy of The Flat Iron Lodge


Making my technique to my third-floor nook room, I cross a sequence of door indicators and plaques. These are the Flat Iron Of us. Shane Dawson, inventive lead at GarageCap, spent months combing via historic paperwork of corporations that operated within the Flat Iron Constructing and spoke to the descendants of these detectives, dancers, florists, and even Jimmie Rodgers, broadly thought-about “the Father of Nation Music,” to create the 29 vignettes sprinkled all through the resort. The handpainted window signage and biographical sketches, like the unique doorways and transom home windows, honor the storied previous of the constructing.

“They stored a lot of the unique glory of the property. The grand marble staircase, the terrazzo flooring, the comfy foyer with the scent of firewood drifting from the restaurant — it’s transportive,” Olivia Terrell, the resort’s director of gross sales and longtime Asheville resident, advised T+L.

Right here is my overview of Asheville’s brand-new Flat Iron Lodge and the way it’s including to the tapestry of sustainability within the North Carolina vacation spot.

Flat Iron Lodge

  • The adaptive reuse structure celebrates the glory of the Artwork Deco interval with trendy facilities and incorporates homages to Asheville’s creative legacy.
  • The Rooftop Bar affords a panoramic view of a bustling downtown in opposition to the backdrop of the majestic Blue Ridge Mountains.
  • The rooms characteristic unique doorways, transom home windows, and basic prewar loos with grand marble vanities.
  • Centrally situated, guests can simply stroll to the Wortham Performing Arts Middle to catch a present; the long-lasting South Slope neighborhood to go to a brewery or seize a loaf of Mom’s legendary focaccia; or take a look at the weekly Friday night time drum circle in Pritchard Park.
  • The Crimson Ribbon Society speakeasy pays homage to the Prohibition-era watering holes whereas providing a dynamic cocktail program constructed round ferments, carbonations, and foraged substances.

The Rooms

Andrew Cebulka/Courtesy of The Flat Iron Lodge


I stayed within the Ellington King suite with panoramic downtown views flanked by the Blue Ridge Mountains. The 380-square-foot house afforded me a front room with floor-to-ceiling home windows, a jade velvet chaise longue, a candy dialog nook with a swivel barrel chair and spherical picket aspect desk, and a closet armoire. The rooms and suites, of which there are 71, have both king or queen beds, besides one distinctive bunkbed-outfitted suite ready for a bachelorette weekend.

Every options design parts that decision on the constructing’s unique spirit, together with the preserved doorways and transom home windows and basic prewar loos with grand marble vanities and classic tile. Jewel-toned customized furnishings, polished brass fixtures, and hand-drawn wall coverings that includes damaged pinstripes and sunbursts full the look that displays the wealthy textile historical past of the realm (championed by Edith Vanderbilt) and Asheville’s moniker, “Land of the Sky.”

Rooms are named for Nineteen Twenties icons and vary from the Gatsby single queen ($229 per night time) to the Wolfe King ($239 per night time) to the suite choices: the Zelda double queen ($289 per night time) and the Ellington king suite ($299 per night time). Charges fluctuate by season.

Meals and Drink

Dony Dawson/Courtesy of The Flat Iron Lodge


4 ideas supply loads of imbibing and eating choices on the Flat Iron.

The Rooftop Bar has three separate patios with gorgeous views of Asheville; one even has two hearth pits, a comfortable addition as I settle in with a Siesta, a fairly pink cocktail served in a sleek coupe and garnished with a lemon twist — excellent for toasting the sundown.

Sounds of the Friday night time drum circle fill the air as a lightweight mist falls, and the moody mountains set the tone for my first night time. Inside, a mixture of tan leather-based and goldenrod-hued wall coverings mesh with blonde wooden accents, penny tile constituted of wine corks, and framed vinyl on each wall.

Keep in mind that hearth escape the place imbibers crowded round for the perfect view and drinks on the town? It was referred to as the Sky Bar, and E, my bartender for the night, ushered me right down to the eighth flooring to offer me a peek of the once-popular house the place friends grabbed drinks, climbed out the window onto the hearth escape, and gathered across the marble service bar left as an homage to the eclectic watering gap. “Sky Bar may at all times be counted on for excellent drinks and spectacular sunsets,” they stated.

Additionally they let me in on the opposite legend of the eighth flooring: It as soon as housed the Great Western North Carolina (WWNC), the primary radio station to broadcast bluegrass music within the U.S.

Andrew Cebulka/Courtesy of The Flat Iron Lodge


On the primary flooring, I settle in for dinner at Luminosa, the place “trendy Appalachia meets Italian classics.” Govt Chef Graham Home and Chef de Delicacies Sean McMullen supply hyperlocal substances and have fun the realm’s wealthy culinary heritage. The eating room exudes class with darkish wooden and leather-based, unique terrazzo flooring, brass fixtures, and terracotta planters full of ivy cascading down partitions. Outdoors, stacks of oak await pizzas and wood-fired dishes.

Dramatic sepia-toned portraits in gilded frames (commissioned and curated by Erin Hutton) inform the tales of famed Ashevillians as they dangle throughout the wooden paneling, bridging town’s previous and current.

I put my night’s eating destiny within the arms of my server Kristin — she begins me with a glass of Marchesi di Barolo Gavi from Italy’s Piedmont, and the crisp style with delicate fruit set the tone for a scrumptious meal. Wild foraged chickweed, daylily shoots, and oxalis arrives wearing a pickled bamboo French dressing made by McMullen, also referred to as “Pickle Daddy.”

Beef carpaccio comes subsequent. The intelligent play on the Italian basic vitello tonnato showcases razor-thin beef, crispy capers for brininess and texture, and a gathering of chives atop a smoked trout sauce that replaces conventional veal and tuna with native delicacies, including one other layer to the story of honoring place.

The meals retains coming: campanelle dressed with domestically foraged stinging nettles and paper-thin crispy nation ham and a half-chicken, charred from wooden hearth and bathed in schmaltz.

Home maintains sturdy connections to the local people of farmers and foragers, and foraged substances even make it to the dessert spherical with selections just like the Candy Cicely gentle serve. However the star is the chocolate semifreddo.

I do not usually go for this fashion of dessert, however the server lets me in on the key to having fun with it: Eat it like a s’extra. The cinnamon tuille serves because the cookie base and lends campfire spice. A slather of the semifreddo with its decadent chocolate-sorghum-caramel taste profile stands in for the chocolate bar. Lastly, the smoked meringue, with a torched prime and gentle inside, creates the marshmallow impact. It brings me proper again to Woman Scout campouts, roasting marshmallows to sandwich between melty chocolate and crunchy grahams. Pastry chef Mattie Gray is a grasp.

Luminosa far exceeds the idea of a resort restaurant. Nothing mediocre or staid occupies the house or the menu. Home and McMullen ship daring flavors, sturdy ties to the local people, and a menu that lives as much as its Italian-Apalachian claims.

“Rising up, I canned rather a lot, however that does not work in an elevated restaurant. Preserving that recent produce into powders and vinegars permits us to sprinkle the essence of that season all yr,” Home stated.

Dony Dawson/Courtesy of The Flat Iron Lodge


The Crimson Ribbon Speakeasy is my closing cease of the night time. Sarah Charles Hereford, bar and restaurant supervisor, seeks to proceed McMullen and Home’s work with zero waste in her cocktail program.

“There’s a lot waste within the meals trade; if I can take leftover citrus zest to make cellos, it maximizes each second of that ingredient,” Hereford stated.

Not but open, the speakeasy’s cocktail program will likely be a technical and attractive exploration of carbonation, ferments, and recent substances. It occupies the previous boiler room of the constructing and nonetheless has the unique boiler room door embedded into one of many partitions. The title is an homage to the Prohibition apply of tying a pink ribbon on doorways to designate speakeasies.

The dimly lit corridors characteristic indicators bearing the mysterious moniker, “A. Williams Ribbon Provide Co.,”  one other nod to the constructing’s historical past — Al Williams, the heating engineer, survived a terrifying fall in the course of the constructing’s development. A hidden elevator will stay behind heavy velvet curtains for friends with mobility challenges, and black and white silent movies will play on the Flat Iron Theater display to offer extra interval ambiance.

Actions and Facilities

The pet-friendly property has a coworking and occasion house on the second flooring, with podcast cubicles, eclectic seating vignettes, and catering choices. On the foyer stage, a grab-and-go cafe supplies a full espresso menu and selfmade pastries, together with the not-to-be-missed Flat iron Cronut.

Accessibility and Sustainability

There are 4 ADA-compliant rooms with roll-in showers and huge loos on every flooring. Elevators, accessible entrances, and accessible meals and beverage retailers will be discovered all through the property, and repair animals are welcome.

The sustainability narrative of this property facilities on the adaptive reuse structure and design work inherent in remodeling a historic property quite than tearing it down. “I like that we’re bringing an appreciation of what was constructed up to now to a brand new era,” Dawson stated.

There are compostable water bottles within the rooms and water filling stations on every flooring, however the Flat Iron staff has taken sustainable practices to a deeper stage with its meals and beverage program. McMullen strives to eradicate waste within the kitchen. Rising up right here, he sees it as an extension of the Appalachian mindset of profiting from seasonality.

Wild foraging represents a big a part of the culinary program, and all pickling is completed in-house. McMullen ferments all refuse to make vinegars, powders, and different autos to offer it new life. The menu is printed in-house in order that he can stay versatile about choices. “If farmers do not promote all their cabbage on the market, I should buy it and incorporate that recent ingredient right into a dish,” he stated. This retains the meals waste cycle small.

Hereford lends a hand with the zero-waste mission via the bar program. She makes use of the powders, ferments, and tinctures McMullen crafts to boost the cocktails she creates. “I need to be certain that each final little bit of that ingredient that cooks are exhibiting such care strikes to the beverage program with out waste,” Hereford stated.

Location

Dony Dawson/Courtesy of The Flat Iron Lodge


A little bit over 14 miles from the Asheville Regional Airport and located within the middle of downtown, you can forego a automotive rental whereas right here. Shuttles, taxis, and rideshare choices are plentiful to get you to and from the resort. As soon as checked in, you’ll be able to discover the bevy of retailers, eating places, breweries, and metropolis landmarks inside straightforward strolling distance. However to completely discover Asheville, you have to a rental automotive.

The Blue Ridge Parkway, miles of mountain climbing and biking trails, and a bursting artwork scene await. There’s the Biltmore Property, the North Carolina Arboretum, the River and Arts District, and extra — take a look at our Asheville Getaway Information for all of the wealthy experiences obtainable simply past strolling distance from the resort.

How you can Get the Most Worth Out of Your Keep

Coming quickly, the Flat Iron Lodge will likely be a part of the Stash Loyalty Program, a factors system designed for unbiased boutique lodges. Additionally they plan to implement a welcome Flat Iron Italian Pilsner (in collaboration with native Asheville brewery Wedge Brewing Co.) or glass of prosecco at check-in.



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