Accor, a world-leading hospitality group, and the second largest developer and operator of branded residences globally, at the moment supplied an replace on the progress of its fast-growing, branded residences enterprise line. At the moment, Accor is welcoming residents dwelling at some 40 branded residence communities all over the world, with one other 100+ tasks beneath improvement, throughout 20 distinct model collections. By 2027, the corporate expects to have greater than 150 branded residences in operation, a rise of greater than 300%. These properties are supported by Accor One Residing, the corporate’s industry-first platform targeted on the event, design and operation of mixed-use tasks and branded dwelling communities. By way of Accor One Residing, owners, friends, and companions are related to Accor’s numerous ecosystem of manufacturers, experience, and options – creating a relentless movement of latest alternatives to stay, work, and play.
The intersection of personal residences and life-style manufacturers is certainly one of our most compelling areas of development proper now – two areas during which Accor leads the worldwide hospitality {industry} and is continuous to push ahead,. Around the globe, we’re seeing robust demand for houses which might be anchored by the comforts and guarantees of a beloved model expertise, offering a way of belonging and neighborhood. That is notably true for our life-style manufacturers, the place we see
an essential and rising section of residential patrons who’re searching for design-led manufacturers, with distinctive personalities that commemorate modernity, creativity, compelling food and drinks, and extraordinary experiences. Jeff Tisdall, Chief Enterprise Officer, Accor One Residing
The branded residential house is without doubt one of the quickest rising sectors in actual property, whereas life-style is the quickest rising class in hospitality – interesting to a brand new era of house owners who admire a contemporary and informal sense of luxurious. Ennismore, the chief in life-style hospitality during which Accor holds a majority shareholding, has 11 branded residences open and 26 beneath improvement, together with Mondrian Residences Burleigh Heads in Gold Coast, Australia; and Maison Delano Residences, Seoul.
One of many strongest markets on the earth for Ennismore branded residences proper now’s Dubai, the place the approach to life collective at present gives three distinctive tasks, all of which have been extraordinarily well-received by homebuyers. These embrace:
- SLS Residences The Palm Dubai – The primary standalone residence within the Ennismore collective outdoors of The Americas is about to open in 2026, that includes panoramic views of Palm Jumeirah and the Dubai skyline. Highlights embrace a Small Little Secret Membership, an unique clubhouse for owners with non-public F&B idea, chef’s desk, leisure lounge, infinity pool and a boutique health studio with remedy rooms. These 113 prestigious houses had been 100% reserved inside 30-days of their launch.
- Mama Shelter Residences, Dubai – The primary Mama Shelter residence on the earth will add trendsetting power to the Enterprise Bay space when it opens in Q1 2024. Introduced earlier this yr, just a few of the 204 houses stay out there.
- SO/ Uptown Dubai Residences – Opening later this yr, this 227-residence property gives a few of the most intensive residential facilities in Dubai, bringing playful, energetic model to a fashion-forward era of house owners.
Within the luxurious section, Accor continues to attract power from its world-renowned basic manufacturers corresponding to Raffles and Fairmont, with the latter a pioneering pressure that has led the market in creating luxurious non-public residences for greater than 20 years. Flagship developments embrace The OWO Residences by Raffles in London – an impressive historic renovation venture undertaken with visionary companions and house owners Hinduja Group and Onex Holding; Raffles Residences Boston Again Bay; Fairmont Residences Century Plaza in Los Angeles; and Fairmont Residences Royal Palm Marrakech.
With greater than twenty years of expertise as a pacesetter in branded residences, Accor One Residing additionally helps the combination of different revolutionary hospitality merchandise into mixed-use developments anchored by its accommodations and resorts, together with non-public golf equipment, coworking and versatile workplace house options. Accor One Residing pulls the specialised experience required to assist every part within the life cycle of the tasks it helps, right into a single group. These tailor-made, 360 diploma options enrich the experiences of friends and owners alike, whereas enabling funding companions to unlock worth by extending administration options throughout a number of elements of the identical mixed-use improvement and thru the considerate sharing of facilities, amenities and infrastructure.
In line with Savills Worldwide Improvement Consultancy, the branded residential sector has grown 150% over the previous decade, creating greater than 100,000 items throughout 640 tasks all over the world, with an expectation to exceed 1,100 tasks by 2027, practically doubling the present provide ranges.
International demand for branded residences is being pushed by quite a lot of societal and demographic tendencies.
Development drivers embrace a post-pandemic surge in demand for a second and even third home-away-from-home; the will for seamless, turnkey leisure houses that may be cared for and even rented out whereas owners are away; and generational wealth switch amongst excessive web price and ultra-high web price patrons who see actual property as an essential factor of their wealth administration methods and household legacies. Jeff Tisdall, Chief Enterprise Officer, Accor One Residing
