A real {industry} chief, Accor is striving to form a extra sustainable future for hospitality, driving change as one in all solely 7% of journey {industry} corporations with a net-zero carbon technique in place and thru robust actions to make a constructive impression on the planet and our communities. The Group’s international manufacturers are on the forefront, embedding sustainability throughout the model and visitor expertise every in their very own distinctive manner.
Over the previous a number of years, the expectations and want for extra sustainable and accountable journey have been gaining momentum. In truth, 73% of vacationers now take into account environmentally sustainable practices as a deciding issue when reserving journey lodging*. On the similar time, the industry-wide response is increasing, with accountable actions from key gamers such because the Sustainable Hospitality Alliance, a consortium of engaged hospitality corporations working collectively to deal with main sustainability challenges. At Accor, we consider that it’s our function to drive change for a extra sustainable way forward for journey, each along with different {industry} leaders, and with the Group main the way in which for a sustainable transformation throughout our actions and types.
Hospitality is on the crossroads of many actions and sustainability is multifaceted, encompassing a variety of areas, together with the impression of the meals we put together and eat, how we journey and the way in which we stay our lives. With this in thoughts, we work to ship impactful, modern options and shopper experiences to deal with the important thing environmental and social challenges we face, and every of our manufacturers performs an important function. Uncover how 4 of our manufacturers deliver our sustainability commitments to life, each with initiatives according to their id.
Pioneering round hospitality: greetWhen the primary greet lodges opened their doorways in 2019, vacationers found a world of other hospitality, guided by the ethos of scale back, reuse, recycle. From the outset, greet lodges had been designed with a round mindset. Whether or not it’s turning unsold, “ugly” fruits into smoothies, banning single-use plastics, sourcing secondhand furnishings or reused or recycled supplies, all the things will get a second lease on life at greet.
The model’s community-based lodges additionally host restore workshops and resale occasions, donate unused meals merchandise, and supply meals domestically or from brief meals provide chains to cut back carbon emissions. With 21 present greet lodges and 24 extra within the pipeline, this idea is definitely taking off.
Rooted in its native communities and pure ecosystems: Fairmont
Fairmont, the world’s first luxurious lodge model to actually embrace environmental stewardship, celebrated the thirtieth anniversary of its award-winning Fairmont Sustainability Partnership in 2021. The model’s dedication to sustainability is rooted in its dedication to the native communities the place it operates.
The Bee Sustainable program, for instance, seeks to contribute to and shield the biodiversity round Fairmont properties by creating greater than 40 apiaries and wild bee lodges in 20 properties world wide. In the meantime, amongst numerous partnerships with native farms and communities, the Fairmont Mayakoba in Mexico joined forces with the Oceanus AC charity to guard the Mesoamerican Reef౼home to greater than 500 aquatic species.
On the social entrance, the model additional stepped up its two-decade partnership with the Make-A-Want ® basis to positively impression the lives of Want kids and their households. This yr, Fairmont launched its first global-scale program, Needs Begin Right here, granting 500 Needs worldwide and aspiring to boost €1 million over three years by company grants and fundraising actions with Fairmont visitors and Heartists.
100% Inexperienced Globe licensed: Mövenpick At Accor, we acknowledge the worth of achieving environmental certifications and in search of out partnerships with accredited specialists. Globally-recognized sustainable tourism benchmarks are key factors of reference for our shoppers and guarantee them of our dedication to the planet, folks and native communities.
In the present day, each single Mövenpick lodge proudly bears the Inexperienced Globe certification ౼ with greater than 75% incomes gold or platinum standing after being licensed for 5 or 10 years. That is no small feat, contemplating that properties should meet 44 social and sustainability standards to be licensed.
In an effort to cut back meals waste, simply one of many many standards, the Mövenpick Lodge Zürich Regensdorf partnered with the Too Good to Go app, which turns unserved meals into discounted meals. In the meantime, the Mӧvenpick Resort Kuredhivaru Maldives checked one other field with the launch of its soil-free hydroponics farm and backyard. The resort drastically shortened its provide chain and now produces practically 70 kilos of recent yard produce each month.
Championing conservation and eco-tourism: Mantis A rising variety of vacationers are opting to spend their day off surrounded by nature, contributing to conservation efforts and straying off the crushed path. Completely aligned with this rising pattern, the Mantis lodge group ౼ brief for ‘Man And Nature Collectively Is Sustainable’ ౼ operates on the ideas of conservation and respect for the setting.
With its eco-lodges, curated lodges and strategic partnerships with native gamers throughout Africa, Mantis leads the {industry} in eco-tourism and native experience. In 2018, Accor joined forces with Mantis to create the Group Conservation Fund Africa (CCFA). The fund trains and collaborates with native communities to assist shield Africa’s wildlife and wildlands whereas strengthening our dedication to sustainable growth and sustainable tourism. Diverse and far-reaching initiatives embrace a rhino conservation mission at South Africa’s Mantis Founders Lodge to guard animals from unlawful poaching in addition to Group Growth initiatives, akin to borehole funding to offer water for native communities and coaching locals to change into tour guides.
At Accor, we relentlessly try to do our half for the setting. Our modern options anticipate new shopper wants whereas additionally exceeding their expectations for distinctive and sustainable experiences.
* Reserving.com Sustainable Journey Report 2021
About Accor, a world-leading hospitality group
Accor is a world main hospitality group consisting of 5,300 properties and 10,000 meals and beverage venues all through 110 nations. The group has one of many {industry}’s most various and fully-integrated hospitality ecosystems encompassing greater than 40 luxurious, premium, midscale and financial system lodge manufacturers, leisure and nightlife venues, eating places and bars, branded personal residences, shared lodging properties, concierge providers, co-working areas and extra. Accor’s unmatched place in way of life hospitality – one of many quickest rising classes within the {industry} – is led by Ennismore, a three way partnership, which Accor holds a majority shareholding. Ennismore is a inventive hospitality firm with a worldwide collective of entrepreneurial and founder-built manufacturers with goal at their coronary heart. Accor boasts an unrivalled portfolio of distinctive manufacturers and greater than 230,000 crew members worldwide. Members profit from the corporate’s complete loyalty program – ALL – Accor Dwell Limitless – a day by day way of life companion that gives entry to all kinds of rewards, providers and experiences. By its international sustainability commitments (akin to attaining Web Zero Carbon emissions by 2050, international elimination of single use plastics in its lodges’ visitor expertise, and many others.), Accor Solidarity, RiiSE and ALL Heartist Fund initiatives, the Group is targeted on driving constructive motion by enterprise ethics, accountable tourism, environmental sustainability, group engagement, range and inclusivity. Based in 1967, Accor SA is headquartered in France and publicly listed on the Euronext Paris Inventory Trade (ISIN code: FR0000120404) and on the OTC Market (Ticket: ACCYY) in the USA. For extra data go to group.accor.com or comply with Accor on Twitter, Fb, LinkedIn, and Instagram.
