Phrasee, the entire AI content material platform for enterprise entrepreneurs, and Accor, the most important hospitality firm in Europe and the sixth largest hospitality firm worldwide, are partnering to optimize the lodge group’s advertising and marketing copy to speed up engagement and income.
The hospitality business is extraordinarily aggressive, and we’re matching the innovation we deliver to our resorts to thrill clients with enhanced advertising and marketing efforts, enabled by Phrasee’s generative AI know-how. We’re excited to maneuver ahead with our partnership with Phrasee as we work towards turning into extra data-driven and rising income and engagement for our Accor loyalty program within the UK and French markets, in addition to ibis within the UK. Marc Lantrok, Accor’s vp of buyer engagement, Europe & North Africa
Accor is utilizing Phrasee to optimize topic traces, examined to drive open and click on charges for greater engagement, visitors, and income for the desired resorts. The optimized copy will assist be certain that Accor manufacturers are on the forefront of shoppers’ minds when they’re able to ebook. As well as, Phrasee’s platform will assure messaging consistency throughout a number of advertising and marketing channels, additional boosting buyer loyalty with the suitable messaging on the proper time, delivered through the suitable car.
Entrepreneurs are leaping on the AI bandwagon to create content material, however too many are unable to generate content material that delivers. This isn’t a case of the extra, the merrier. The content material should be good, that means it should be on-brand, optimized for efficiency, and supply the extent of security that enterprise entrepreneurs want at scale. Accor’s partnership with Phrasee ensures the hospitality group’s advertising and marketing program is backed by a content material engine that delivers smarter, data-driven high-performing content material to drive buyer engagement and ROI and continues to enhance because it gleans insights for even higher engagement. Parry Malm, Phrasee CEO
Wanting forward, Accor will leverage Phrasee know-how to make sure the utmost variety of campaigns are optimized, driving affect and ROI. Accor will use Phrasee’s Language Insights and AI platform to realize buyer insights, inform data-driven selections, and create high-performing, on-brand advertising and marketing messages optimized for brand new and returning lodge company.
About Phrasee
Phrasee believes in a future the place enterprise entrepreneurs drive unprecedented outcomes utilizing AI. Phrasee’s AI-powered platform generates the best-performing content material at scale and with enterprise-grade controls throughout digital channels to comprehend these outcomes and allow clients to compete successfully on this always-on, digital world. Its platform creates, optimizes, and analyzes on-brand advertising and marketing content material in real-time, confirmed to drive extra clicks, conversions, and income throughout the digital buyer journey. Phrasee boosts buyer engagement and will increase lifetime worth for the world’s main manufacturers, together with Sephora, Sainsbury’s, Currys, Pet Provides Plus, Novo Nordisk, and Williams Sonoma, all whereas sustaining their distinctive model requirements and voice. For more information, go to phrasee.co.
