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Accor and Jin Jiang Lodges signal Memorandum of Understanding to collectively drive sustainable practices throughout the hospitality business


The Fifth Assembly of the Council of China-France Entrepreneurs was held yesterday in Beijing. It was attended by the heads of state of China and France, representatives from each Chinese language and French governments and entrepreneurs. The Assembly targeted on discussions round varied matters, together with commerce, funding, expertise, and tourism.

Throughout the Assembly, Shanghai Jin Jiang Worldwide Lodges and Accor signed a Memorandum of Understanding (MOU) with a time period ending in 2033. This MOU represents a strategic partnership between the 2 events, with the first ambition being to advertise and drive sustainable transformations throughout the hospitality business and cut back the sector’s carbon emissions. Each teams have expressed their intention to peak carbon emissions by 2030 and attempt to attain carbon neutrality by 2060. Collectively, the events are aiming to create and outline an ESG measurement framework tailor-made particularly to the resort sector, establishing a benchmark and set of targets formed to the distinctive nuances of the resort business. They may also work collectively to pioneer new business requirements regarding sustainable visitor rooms and decreasing meals waste and also will discover alternatives in sustainable finance and launch a worldwide coaching initiative.

This strategic partnership highlights the joint willpower of Jin Jiang Lodges and Accor to pioneer new ESG requirements within the resort business and contribute to broader environmental, social, and governance efforts in decreasing carbon emissions in China.

In creating sustainable visitor rooms, Jin Jiang Lodges and Accor hope to discover the creation of sustainable rooms that cut back carbon emissions from development and operations with out compromising visitor expertise, aiming to scale back utility prices corresponding to water and electrical energy by 10% throughout each teams by 2030. When it comes to decreasing meals waste, each events hope to create a standardized course of using common expertise to reduce meals waste generated in each stage from procurement to visitor companies and catering companies, till the top of the visitor’s keep, finally working in direction of a typical aim of decreasing meals waste by 30% by 2030. It’s their agency perception that pioneering new ESG requirements within the resort business may also play an necessary function in contributing to China’s broader efforts in decreasing carbon emissions and make a big contribution in direction of the United Nations’ Sustainable Growth Targets.

On the identical time, each events will launch the Faculty for Change coaching program for all headquarters and resort ranges. Faculty for Change was initially launched in any respect Accor headquarters to extend worker consciousness of sustainable growth challenges and, underneath this collaboration, workers and abilities in motels of each companions will have the ability to entry a content material platform and coaching path targeted on the fundamentals of local weather change, enhancing their particular person understanding of its causes and influence on biodiversity and communities, thus selling the sharing of options and creating constructive change in any respect ranges.

The MOU may also consider and discover potential enterprise cooperation alternatives in sustainable finance, with the events hoping to develop the potential of utilizing sustainable finance as a transformative software. This initiative will contain utilizing loans and inexperienced financing to assist set up a direct connection between the monetary phrases of their credit and predetermined sustainability targets and requirements.

As influential, main resort teams, Jin Jiang Lodges and Accor hope to ship a transparent name for motion to the broader hospitality business through this MOU, advocating for accountable enterprise practices within the resort sector and inspiring collaboration via motivating management and business stakeholders to contribute to 1 widespread ambition of decreasing carbon emissions. The businesses additionally view the MOU as a possibility to actively discover extra enterprise cooperation prospects collectively, offering extra sensible examples for China-France enterprise collaboration.

We’re proud to enter this strategic partnership with Jin Jiang Lodges, a number one international hospitality firm. Jin Jiang Lodges performs a key function in China and we’re assured that, collectively, we can ship vital practices that alleviate the burden on the planet with out compromising the magic of the visitor expertise. Accor is dedicated to fixed innovation and being a web contributor throughout the communities we exist. Local weather motion lies on the core of our hospitality imaginative and prescient and enterprise mannequin, and we’re excited in regards to the prospects this partnership will ship. Gary Rosen, CEO, Accor Better China

The hospitality business stands as some of the vibrant and far-reaching financial sectors throughout the globe, and that is very true in China, the place it holds the potential to make a big influence on the United Nations’ Sustainable Growth Targets (SDGs). As main resort teams within the business, each Jin Jiang Lodges and Accor are dedicated to sending a transparent and highly effective message to the broader sector. We name upon our friends to champion accountable enterprise practices throughout the hospitality business, and we’re decided to encourage management and interact business stakeholders in collaborative efforts. Collectively, we’ll drive our sector’s contribution to sustainable growth targets, with a specific give attention to decreasing carbon emissions as a part of the ESG targets. Shirley Shen, CEO, Jin Jiang Lodges

The China-France Entrepreneurs Committee is a platform for trade and cooperation between Chinese language and French enterprises, collectively promoted by the Chinese language Ministry of Commerce and the French Ministry of Economic system and Finance. Established on January 9, 2018, underneath the witness of the leaders of China and France, it serves because the “second observe” for exchanges between the governments and enterprises of the 2 international locations. This trade assembly will not be solely an necessary measure to implement the spirit of the talks between President Xi Jinping and President Macron on “deepening China-France and China-EU cooperation in varied fields”, but in addition an necessary platform for Chinese language and French corporations to debate and create new cooperation alternatives.

 About Jin Jiang Lodges

Jin Jiang Lodges, a number one international hospitality firm, excels in resort administration, franchising, and operations. As the biggest resort group in China and the second largest worldwide, Jin Jiang Lodges has established itself as a big business participant. As of September 2022, the Group operates over 11,251 properties, providing greater than 1.07 million visitor rooms all through China and throughout 59 international locations and areas worldwide. Boasting a powerful worldwide presence and an intensive membership base exceeding 182 million, Jin Jiang Lodges stays dedicated to delivering distinctive hospitality experiences on a worldwide scale.

Accor, in direction of web constructive hospitality

Accor was the primary hospitality Group to set an bold science-based emissions discount goal: -46% absolute emissions by 2030 in comparison with the 2019 base yr, validated by the SBTi; with an final aim of Web Zero emissions by 2050. To this point, 84% of motels within the Accor community have additionally efficiently eliminated 46 forms of single use plastics of their visitor expertise and 97% of workers at a HQ degree have accomplished the “Faculty for Change” coaching to embed an ESG strategy in each side of Accor enterprise technique and operations.

About Accor, a world-leading hospitality group

Adagio combines the consolation of a flat with the service of a resort for that additional comfort. Primarily present in metropolis centres and sought-after areas. The revolutionary firm Adagio was based in France in 2007 as a three way partnership between Accor and Pierre & Vacances Centre Parcs. The concept was to supply an idea for the wants of long-term travellers. What was initially 16 aparthotels in two international locations has now turn into a quickly rising firm with the purpose of being current in Europe in addition to within the Center East and Latin America. Immediately, Adagio is the European market chief within the aparthotel business and goals to develop its community to a complete of 200 aparthotels with 15,000 flats by 2024. The three product strains are: Adagio Unique: the center of Adagio; Adagio Entry: the sensible Adagio; Adagio Premium: the distinctive Adagio. www.adagio-city.com. Discover Adagio on Instagram, Fb, LinkedIn and Youtube.

Line Crieloue
Group exterior communications – Govt Director – Company
+33 1 45 38 18 11
Accor





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