Paris – For greater than 20 years, the Stevie® Awards have acknowledged the achievements and optimistic contributions of organizations and dealing professionals worldwide. Accor is proud to have captured the jury’s consideration with its “From Change To Alternative” thought-leadership platform, exploring shifts within the hospitality trade. Specifically, the jury singled out The incorporation of inspiring high-level concepts with actionable alternatives and versatile communication frameworks contributed to the marketing campaign’s success in partaking the model’s goal audiences and reinforcing Accor’s visibility and affect. Additionally they highlighted the Group’s pioneering spirit: “One of many oldest and finest identified manufacturers within the hospitality area that has repeatedly been capable of reinvent itself keep forward of competitors.
Change means alternative
Change means alternative. Both you modify or you can be modified. Sébastien Bazin, Chairman and CEO, Accor
With this in thoughts, world hospitality chief Accor has determined to share information, insights and methods to collectively forge a profitable path ahead with the trade. Deep-seated shifts or passing fads? The “From Change to Alternative” sequence was created to interact the hospitality trade, addressing these modifications by conducting in-depth inside and exterior analyses in addition to interviews with innovation specialists to know present behaviors and impacts, and to supply insights to assimilate these modifications into invaluable, actionable alternatives.
Launched in November 2022, this content material sequence explores the continued shifts and transformations and their potential affect on our trade and launched an in-depth insights report entitled “Hospitality Forward: Remodeling How We Welcome, Have interaction, and Handle” in March 2023. It investigates the principle tendencies and alternatives related to evolving traveler expectations, based mostly on an unique examine carried out for Accor amongst 15,000 vacationers in seven nations. It additionally explores how we have interaction with our prospects by means of digital applied sciences and loyalty, in addition to promising views on expertise administration and sustainability.
About Accor, a world-leading hospitality group
Accor is a world main hospitality group providing experiences throughout greater than 110 nations in 5,500 properties, 10,000 meals & beverage venues, wellness amenities or versatile workspaces. The Group has one of many trade’s most numerous hospitality ecosystems, encompassing greater than 40 lodge manufacturers from luxurious to economic system, in addition to Way of life with Ennismore. Accor is dedicated to taking optimistic motion when it comes to enterprise ethics & integrity, accountable tourism, sustainable improvement, neighborhood outreach, and variety & inclusion. Based in 1967, Accor SA is headquartered in France and publicly listed on the Euronext Paris Inventory Alternate (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in america. For extra data go to group.accor.com or observe us on Twitter, Fb, LinkedIn, Instagram and TikTok.
Angélique Cambon
Communication Supervisor
Accor
