ICAST could also be over and handed now, however you possibly can count on the parents from Hobie Eyewear are nonetheless laborious at work following the present. The 2022 ICAST fishing held final month in Orlando, Florida has generated tons of traction and orders for these new glasses from Hobie.
“What an extremely profitable present we had by way of general visitors and new eyeballs on our model,” stated Dylan Coates, senior advertising coordinator for Hobie Eyewear. “We’ve by no means had that a lot consideration earlier than, and it was thrilling to see a number of new product tales and branding initiatives we’ve been engaged on come to life and achieve the popularity they deserve from leaders within the fishing trade.”
On the present, the brand new Monarch Float mannequin competed within the ICAST New Product Showcase which together with the Hank Cherry Champion Assortment created loads of buzz amongst attendees. The brand new Monarch gives a really versatile design, having detachable facet shields. The shields minimize via the glare coming from gentle coming in from the edges of the frames. Whereas as a result of they’re detachable don’t take away from their causal look. The Hank Cherry Assortment is designed particularly for assembly the calls for of bass fishing, and was made utilizing enter from their namesake two-time Bassmaster Traditional Champion. Each of those fashions are light-weight and float on their very own.
“We have been actually proud to have our Monarch Float mannequin compete within the ICAST New Product Showcase and happy that introduced much more consideration to their distinctive design,” added Stephen Vaughan, senior director for product improvement on the Hobie Eyewear crew. “These are merely probably the most versatile sun shades obtainable right this moment and it was good to see them acknowledged as such.”
Additionally to the curiosity of attendees of the present, Hobie had two units of glass at their sales space designed with interchangeable lens techniques. The Huntington includes a quick-release lens system whereas the Duo Collection options an Rx-ready system with magnetic interchange lens clips that immediately align and maintain lenses completely each time you swap them out.
“It actually was fairly an expertise to see our merchandise garner a lot constructive consideration at ICAST,” summed up Coates. “Curiosity was robust, the excitement was energizing, and the chance to promote our merchandise whereas making so many necessary new high-level connections will actually assist us construct our model. We couldn’t be extra happy with the end result and affirmation of our new tag line: “Twice The Options. Half The Value.”
Hobie Eyewear gives anglers leading edge, versatile, polarized protecting sun shades with quite a lot of distinctive lens decisions. There sun shades can be found at retail places throughout the nation, and on-line at www.hobieeyewear.com.
