- Hamdan bin Mohammed: “Mohammed bin Rashid’s imaginative and prescient to make Dubai the town of the long run and the world’s finest place to reside, work and put money into has resulted in a resurgence of Dubai’s tourism sector”
- Constructive tourism tendencies in H1 2022 put Dubai on observe to realize its goal of changing into the world’s most visited vacation spot and reinforce its place as a world vacation spot of alternative
- Dubai vacationer numbers shut in on pre-pandemic ranges with a progress of greater than 183% YoY in H1 2022, in accordance with knowledge from Dubai’s Division of Economic system and Tourism
- Inns in Dubai ship stellar efficiency to put up important progress throughout all metrics
- Common lodge occupancy reaches 74% in H1 2022, one of many highest on the earth
Authorities of Dubai Media Workplace — Dubai attracted 7.12 million worldwide in a single day guests between January and June 2022, recording greater than 183% progress in guests in comparison with the two.52 million vacationers who visited Dubai throughout the identical interval in 2021, in accordance with newest knowledge from Dubai’s Division of Economic system and Tourism (DET). This constructive pattern in H1 2022 locations the town firmly on observe to realize its tourism objectives for 2022 and past, and additional reinforces its place as a global vacation spot of alternative.
His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of The Government Council of Dubai, stated: “The imaginative and prescient of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to make Dubai the town of the long run and the world’s finest place to reside, work and put money into has resulted in a resurgence of Dubai’s tourism sector. The expansion in vacationers displays the resilience and dynamism of the emirate’s financial system. His Highness’s imaginative and prescient has helped Dubai create a powerful and steady financial basis and a dynamic enterprise ecosystem, enabling it to develop into a number one international hub for numerous sectors. The fast rise in worldwide vacationer arrivals places Dubai on observe to realize its bold goal of changing into the world’s most visited vacation spot. Within the years forward, Dubai will proceed to develop itself additional as a vacation spot that provides compelling worth to worldwide travellers.”
The variety of vacationers recorded in H1 2022 was near the numbers achieved within the first six months of 2019, which noticed 8.36 million vacationers arriving in Dubai. The emirate’s capability to shortly return to close pre-pandemic tourism ranges is much more exceptional given the impression of unprecedented challenges and different macroeconomic elements on the worldwide financial system and tourism sector.
Regional market share
From a regional perspective, Western Europe accounted for a big share of vacationer arrivals, comprising 22% of whole worldwide guests within the first six months of 2022. MENA and GCC continued to make an impression, collectively contributing 34% of whole worldwide guests and highlighting Dubai’s sturdy enchantment to guests from surrounding markets as a trusted and most well-liked vacation spot. These areas have been adopted intently by South Asia with a share of 16% and Russia, CIS and Japanese Europe collectively accounting for 11% of whole guests in H1 2022. The large geographic unfold displays Dubai’s diversified technique geared toward driving site visitors from a broad spectrum of nations and customer segments, mitigating the dangers related to over-reliance on anybody area, and underscoring the success of vacation spot advertising campaigns delivering custom-made messaging throughout specialised audience-specific platforms.
World’s highest lodge occupancy ranges
The big selection of lodge institutions in Dubai offered yet one more stellar efficiency throughout all hospitality metrics in the course of the first half of 2022. Common occupancy for the lodge sector between January and June 2022 stood at 74%, one of many world’s highest, in comparison with 62% in H1 2021, a distinction of 12 proportion factors and simply wanting the 76% occupancy degree registered in the course of the pre-pandemic interval of H1 2019. That is notably noteworthy because it was achieved despite a +19% improve in room capability over the identical interval in 2019. Dubai’s lodge stock by the tip of June 2022 comprised 140,778 rooms open at 773 lodge institutions, in comparison with 118,345 rooms obtainable on the finish of June 2019 throughout 714 institutions. In the meantime, the whole variety of accommodations in H1 2022 marked an 8% progress over H1 2021, highlighting continued sturdy investor confidence in Dubai’s tourism sector.
The lodge sector outperformed pre-pandemic ranges throughout all different key measurements – Occupied Room Nights, Common Day by day Price (ADR) and Income per Out there Room (RevPAR). Dubai lodge institutions delivered a mixed 18.47million occupied room nights in the course of the first six months of the yr, a +30.4% YoY progress, and a +18% improve over the pre-pandemic interval of H1 2019, which yielded 15.71 million occupied room nights. As well as, the ADR of AED567 within the first half of the yr surpassed the ADRs for each H1 2021 (AED382) and 2019 (AED444), with 48.5% and 28% YoY progress, respectively. The sturdy efficiency of the lodge sector can be evident in RevPAR progress – a surge of over 76% in comparison with the primary six months of 2021 (AED417 v AED237) and a rise of 24% over the pre-pandemic interval in 2019 (RevPAR of AED336). In keeping with lodge analytics agency STR, Dubai ranks No.3 globally on RevPAR (US$147), after Paris (US$195) and New York (US$172).
Dubai’s enduring international enchantment
The most recent knowledge reveal Dubai’s enduring enchantment as a must-visit vacation spot, additional validating Dubai’s rating because the No.1 international vacation spot in Tripadvisor Travellers’ Selection Awards 2022. It additionally stays one of the vital sought-after cities for worldwide journey, enterprise and occasions at a time when the vast majority of international locations have reopened for tourism. The extremely encouraging business efficiency is primarily attributed to the vastly profitable six-month lengthy Expo 2020 Dubai, which attracted over 24 million visits by the point it concluded on 31 March this yr, in addition to the continued help prolonged by each home and international companions in showcasing Dubai as a multi-faceted vacation spot that’s secure, open and accessible. A bunch of festivals, leisure and enterprise occasions, together with the Dubai Purchasing Competition, Dubai Meals Competition, Gulfood, and the Dubai World Cup. The World Authorities Summit, Binance Blockchain Week, Dubai Desert Basic, Dubai Responsibility Free Tennis Championship, Gulfood, Dubai Worldwide Boat Present and the Arabian Journey Market additionally contributed to the expansion.
World campaigns take Dubai to the world
Aside from the host of worldwide gatherings and occasions showcasing the range of the vacation spot’s providing, Dubai continues to interact international audiences by means of worldwide campaigns and in-market commerce actions that spotlight it as a vacation spot of alternative. This contains the ‘Dubai Presents’ marketing campaign, which promotes the town’s sights by means of a sequence of movie-style trailers that includes stars from each Hollywood and Bollywood. Advertising and marketing actions in key worldwide markets have additionally been enhanced to showcase the town because the summer season vacation spot of alternative, notably by means of a rewarding ‘Keep Extra, Pay Much less’ summer season marketing campaign to draw vacationers and households to Dubai, along with driving site visitors to the continuing Dubai Summer time Surprises pageant.
