Because of this, we repeatedly search modern methods to make journey extra sustainable and to encourage our company and the journey trade to observe go well with.
One such initiative is Journey for Good, EXO’s systematic framework used to consider the sustainability of our journey experiences and promote these which might be most impactful.
‘We checked out methods to inspire our group to change into champions of sustainability and the way we are able to get them to play a key position in influencing shopper behaviour’, explains Ruben Dersken, EXO’s Director of Product.
‘One impactful answer we found was partaking journey consultants to look intently at what we’re promoting and to begin promoting extra constructive experiences, motels and transportation’.
This was the genesis of Journey for Good, the cornerstone of EXO’s transformative strategy to journey.
