CHALLENGE
Every of the manufacturers Mid-Content material works with has its personal requirements, reporting processes and income administration instruments. On prime of that, bringing the data from completely different programs right into a standardized and actionable format was a time-consuming and error-prone process.
SOLUTION
Enterprise Intelligence integrates with the managed properties’ PMS, RMS, CRS and BI programs to drag all related information in real-time.
PRODUCTS USED
- 80% of time saved on every day RevPAK report creation
- Constant, streamlined reporting course of for your entire lodge portfolio
- Quick access to information improves interdepartmental communication and decision-making
About Mid-Continent Hospitality
Mid-Continent Hospitality gives a broad vary of lodge administration and growth providers to property house owners and traders. Their dedication to creating progressive, personalized and environment friendly processes is what has attracted big-name companions reminiscent of Marriott Worldwide, Hilton Worldwide and InterContinental Lodge Group. Their portfolio presently consists of over twenty properties round the US, with a number of extra slated to be added quickly.
Just lately, the corporate determined to deal with all income administration duties internally. The aim was to create a streamlined reporting and information evaluation course of that will guarantee every property reached its income potential. For this, they wanted a method to unify dependable real-time information from completely different motels and their respective programs, and current it in an actionable format.
We lately had a chat with Donna Paraliticci, Regional Director of Gross sales and Income Administration at Mid-Continent Hospitality, to see how Enterprise Intelligence helped her on this state of affairs
Enterprise Intelligence dramatically will increase effectivity
Problem
When the restoration part started, Mid-Continent’s portfolio rapidly tripled in dimension as extra house owners had been eager to maximise their properties’ ROI. Whereas the crew gladly took on new motels, this additionally introduced challenges. For instance, creating the every day RevPAK electronic mail was a time-consuming course of. It typically took the income workers till the afternoon to finish this overview for all properties, which meant that we misplaced essential time for making modifications.
Answer
Enterprise Intelligence offers a clear, complete overview of all related property information in a well-arranged dashboard. That features inner efficiency overviews in addition to stay market and competitor insights. This makes it a lot simpler for the income crew to create the RevPAK in addition to different reviews.
Outcomes
- Preparation time for RevPAK goes from half-hour down to five minutes
- Each day overview reaches motels within the early morning, permitting for fast decision-making
- Extra time accessible for deeper efficiency evaluation and strategising
Enterprise Intelligence already pays for itself simply by way of saved labor hours. And right here we’re not even speaking concerning the many new income alternatives it helps us seize. That also comes on prime as a result of now we will spend extra time on refining our industrial methods.
Unifying information throughout manufacturers and properties
Problem
Every of the manufacturers Mid-Content material works with has its personal requirements, reporting processes and income administration instruments. This made it troublesome for Donna and her crew to entry the identical depth and high quality of information from all motels they had been working with. On prime of that, bringing the data from completely different programs right into a standardized and actionable format was a time-consuming and error-prone process.
Answer
Enterprise Intelligence integrates with the managed properties’ PMS, RMS, CRS and BI programs to drag all related information in real-time. Amongst others, that features pick-up and cancellation charges, OTB information in addition to insights into lead time evolution and supply market tendencies. Enterprise Intelligence then consolidates this data in a standardized, user-friendly format.
Outcomes
- Reside entry to the most recent efficiency information and market developments for all properties
- Likelihood to check and analyze outcomes and alternatives throughout manufacturers
- Capacity to make well-informed income, gross sales and advertising and marketing choices
It’s incredible to have information from all properties cohesively organized in a single platform. Irrespective of which model or lodge we’re , the data is prepared in our normal format.
Enterprise Intelligence’s user-friendliness makes information simply accessible for all stakeholders
Problem
Up to now, many reviews had been complicated and cumbersome. That usually made it exhausting for gross sales, senior administration and different groups exterior the income administration division to get the insights they wanted from the info units.
Answer
Enterprise Intelligence is extraordinarily simple to make use of and permits industrial and operations departments in addition to regional administration to get actionable insights in just some clicks. It’s additionally versatile within the stage of element and depth it offers. This implies customers can select a high-level overview of a complete model or zoom in on a sure area or lodge. If wanted, they will even drill all the way in which right down to see a single reservation.
The property stage information helps native industrial and operations groups plan their staffing, promotions and buying. On the identical time, greater stage administration profit from a broader view with the intention to perceive efficiency, develop company-wide methods and talk with house owners and traders.
Outcomes
- Beforehand intimidating reviews have grow to be actionable and straightforward to know
- The crew digs deeper into the info as a result of it’s quick, easy and offers precious insights
- Communication between departments and with house owners is simpler due to complete but visually interesting reviews
The extent of element you possibly can extract from Enterprise Intelligence with out having to know Opera is spectacular. With the assistance of some filters, you may get the info you want and not have to depend on guesswork. On prime of that, there’s no threat of ‘messing one thing up’ like whenever you’re utilizing sophisticated Excel reviews.
A dependable companion in risky instances
After the pandemic, many beforehand accepted greatest practices not apply in the identical manner. That makes it all of the extra vital to have a reliable income administration instrument to lean on:
You lose cash in the event you don’t use a instrument like Enterprise Intelligence, each by way of labor hours and income alternatives. I encourage each hotelier to strive it. It’s simple to study and the help crew is all the time fast to reply in case you have questions. Briefly, Enterprise Intelligence is the companion it is advisable to make your lodge profitable in these unpredictable instances.
Need to see how Enterprise Intelligence can enhance your effectivity and effectiveness? Contact gross sales
About Lighthouse
Lighthouse (previously OTA Perception) is the main industrial platform for the journey & hospitality trade. We rework complexity into confidence by offering actionable market insights, enterprise intelligence, and pricing instruments that maximize income development.
We regularly innovate to ship the perfect platform for hospitality professionals to cost extra successfully, measure efficiency extra effectively, and perceive the market in new methods.
Trusted by over 65,000 motels in 185 nations, Lighthouse is the one answer that gives real-time lodge and short-term rental information in a single platform. We attempt to ship the absolute best expertise with unmatched customer support. We take into account our purchasers as true companions—their success is our success.
