- Alternative Accommodations EMEA and Sercotel have signed a brand new Distribution Settlement overlaying key worldwide feeder markets into Spain
- Alternative Accommodations EMEA and Sercotel will undertake joint industrial and advertising actions over the approaching months, together with a European roadshow and may have a joint presence at IBTM World 2023
Alternative Accommodations EMEA, the 100% franchise-focused lodge firm, has signed a brand new Distribution Settlement with main Spanish lodge chain Sercotel.
Alternative Accommodations EMEA and Sercotel have collaborated since 2018 to deliver collectively Alternative’s and Sercotel’s distribution channels and this new Distribution Settlement will see the 2 corporations undertake industrial and advertising actions targeted on driving ahead incremental income.
The businesses have launched into a European roadshow to showcase their joint portfolio to company shoppers throughout the UK, France, Germany and the Netherlands.
A key focus for each is MICE and Alternative Accommodations EMEA and Sercotel will goal the MICE trade by means of a co-branded sales space and a consumer occasion at IBTM World 2023 in Barcelona.
Raul Ramirez Sanchez, Chief Section & Worldwide Operations Officer mentioned “Our five-year collaboration with Sercotel Accommodations is a testomony to our shared imaginative and prescient to construct a mutually helpful relationship and leverage synergies between our two corporations,”
“Now we have a productive collaboration up to now and this new distribution settlement additional helps our development technique in a number of key markets throughout EMEA. We look ahead to persevering with to increase our joint presence throughout the area through the years to return.”
José Rodríguez, CEO at Sercotel, added: “Persevering with our alliance with Alternative Accommodations EMEA is good news. With this distribution settlement, we take a big step ahead in our worldwide development, enabling us to spice up our enterprise in key European markets, in the US, and in others international markets the place Alternative has a presence.”
Sercotel has seen the very best development ranges of most Spanish lodge teams the lately.
About Alternative Accommodations EMEA
Alternative Accommodations EMEA™ is represented beneath the Ascend Resort Assortment™, Clarion™, High quality™ and Consolation™ manufacturers, in France, Germany, Italy, the Czech Republic, and Turkey. Alternative Accommodations Worldwide, Inc., the mum or dad firm of Alternative Accommodations EMEA, with greater than 7,000 resorts representing almost 600,000 rooms, in 35 international locations and territories, is likely one of the largest lodge teams on this planet (as of December 31, 2021). For extra info, go to: https://www.choicehotels.com.
Ahead-Trying Assertion
This communication contains “forward-looking statements” about future occasions, together with anticipated lodge openings and a model refresh for the regional model portfolio of Alternative Accommodations EMEA. Such statements are topic to quite a few dangers and uncertainties, together with building delays, availability and value of financing, acceptance of manufacturers, and the opposite “Danger Components” described within the Annual Report on Type 10-Ok and the Quarterly Reviews on Type 10-Q of Alternative Accommodations Worldwide, Inc., any of which might trigger precise outcomes to be materially totally different from our expectations.
