The July Lodges is a sequence of premium life-centred apartment-hotels at the moment primarily based in Amsterdam, welcoming you to have “your keep, your method”. Metropolis ID’s Boat&Co and Twenty Eight will likely be renamed The July – Boat & Co and The July – Twenty Eight and sit in The July model portfolio. As an instance its distinction to the opposite motels on the platform, ID Aparthotel will likely be renamed ID Aparthotel by The July.
The model launch is consistent with the Group’s wider acquisition and development technique, which is seeing them make investments greater than 1 billion Euros to extend their apartment-hotel community, and develop their idea throughout three new European websites within the coming years – London, Dublin and Lisbon.
Bringing all our places underneath one model identify is the logical subsequent step in our growth. Though we’re very a lot connected to the person names of our present motels, we’re by now on six places and rising additional with a number of extra places every year. It feels nice to deliver all the things we do underneath one model with out dropping the individuality of our motels and the DNA of our organisation. We keep who we’re, creating nice locations, strongly centered on what our company worth a lot about us. Alexander Goad, Chief Government Officer, The July Group
Future Websites
The July – London will see their first abroad acquisition develop into a actuality with the creation of a hybrid apartment-hotel within the coronary heart of Victoria. The July – London will create an area for company, foodies, locals and neighbouring companies to hang around, or disguise out in.
The July – Dublin will likely be situated on the nook of Capel Road and Little Strand Road, and draw on town’s wealthy architectural heritage, introducing a traditionally impressed and impactful constructing with a recent id.
A historic palace in Southern Europe, in Lisbon, is the fifth website within the pipeline, with The July drawn to the mix and attraction of tradition, delicacies, nice seashores and plush nature. The resort jewel in Lisbon would be the central inside backyard that includes a full-length swimming pool along with an open-plan restaurant.
Model Ethos
The July model is characterised by a human contact, heat and adaptability, inviting each visitor to take pleasure in their very own distinctive keep. The model captures the essence of the altering nature of labor, life and all that lies in between, designing areas that permit company to maneuver simply between each.
Whether or not dipping right into a metropolis for twenty-four hours or relocating for a month or longer, The July seamlessly blends quick and lengthy stays. It’s a peaceful metropolis hideout, the place life unfolds behind closed doorways, in a nook of Amsterdam to name your individual.
House residing creates a higher connection to neighbourhood group life, so stays at The July might be lived like a neighborhood, having fun with flexibility, freedom and that Friday morning health class. It’s a spot the place company can discover their circulate and change from work to play within the blink of a G&T. It’s an area the place neighbours host dinner events in a single condominium, and company take pleasure in a birthday cake in one other. Your keep, your method. Evi-Anne Knijnenburg, Artistic Model Supervisor, The July
Visitors can take pleasure in the most effective of each worlds at The July with apartment-hotels that function totally geared up kitchens, but in addition supply a full resort expertise, giving the house to reside and the service to wash up after. The model speaks of a low-key luxurious with that added sparkle – massages might be loved within the consolation of the flats, a soak in a sauna might be skilled, and native wine shared with new associates within the foyer. Private welcome notes, honesty bar, a motorcycle to make use of, recipe books in flats are simply a number of the house from house touches sprinkled all through stays, with elevated extras similar to a laundry, grocery, flower and childcare service additionally accessible.
The Model Title
Capturing the essence of the most effective month of the yr, The July affords an genuine house expertise for capital metropolis stays. Speaking of the inspiration behind the model identify, Evi-Anne Knijnenburg (Artistic Model Supervisor, The July) says:
The month of July is the proper combine of labor and play, the place all the things appears doable. There’s a buzz and power to it. You’ve discovered your circulate – capable of effortlessly steadiness relaxation and journey, me-time and connecting time. You’re writing new chapters of your story and residing within the second. We would like each visitor to really feel that July power and pleasure at each location all over the world.
Design
The interiors pay homage to every location’s distinctive heritage – creating fantastically curated areas, impressed by native tales. Each location is totally different and in-sync with its environment.
The color palette of The July is impressed by the motels’ interiors: heat, comfortable, humble and welcoming, but elevated and complicated. Similar to The July. Interiors pay homage to every location’s distinctive heritage – creating fantastically designed areas, impressed by native tales.
The July – bringing a homely expertise to metropolitan metropolis stays. Giving each visitor the flexibleness to take pleasure in their keep, their method.
About The July Group
The July Group is a quick rising, award-winning and buyer centric apartment-hotel group, aiming to optimise the various contact factors that ends in an optimum keep. Their apartment-hotels supply totally geared up design flats with the advantages of resort companies and facilities similar to fantastically designed gyms & wellness areas, eating places serving seasonal meals and in-room service. Along with shareholders APG (often known as the most important pension supplier within the Netherlands) and Conscious Tremendous (one among Australia’s largest pension funds), The July Group are implementing their technique of worldwide development. They share the identical long-term imaginative and prescient and fervour to create a particular resort platform the place the visitor expertise is central. The July Group is a completely built-in owner-operator and might purchase growth websites and turnkey deliveries. Goal developments embrace new builds, (workplace) conversions, combined use schemes and present resort conversions of 4,000 to twenty,000 sq. meters in prime European capital metropolis places.
CityID Group rebranded as The July Group in November 2023, reflecting the Group’s foremost new resort assortment, The July Lodges. The July Group will even embrace its different stand-alone resort model, ID Aparthotel by The July.
