NMG Community, the main creator of customized media experiences for luxurious and leisure journey, hospitality, and premium residential companions, has been chosen by Auberge Resorts Assortment to develop a brand new multichannel media program completely for its portfolio of one-of-a-kind luxurious lodges, resorts and residences together with among the world’s most inspiring and embellished lodges.
Starting this spring, an immersive digital expertise providing bespoke video content material and a bi-annual publication will probably be made out there completely to friends throughout all 27 Auberge properties and guests to the Auberge web site. Visitors on the award-winning lodges, resorts, and personal residences (accolades embody Auberge as probably the most awarded model on: “World’s Finest, Readers’ Selection,” Conde Nast Traveler; “World’s Finest,” Journey + Leisure; “Nice Design Award,” Architectural Digest) will obtain a customized, extremely curated publication with unique images and editorial from NMG’s award-winning crew and contributors.
The documentary-style video, web site, and publication will characteristic a mixture of colourful and distinctive culinary, design, journey, artwork, vogue, and tradition protection targeted on Auberge locations by means of the lens of native personalities, specialists, insiders, and tastemakers who will spotlight the unforgettable, one-of-a-kind experiences on supply at Auberge—a vacation spot journal for the trendy luxurious traveler.
“In an age of promoting noise, NMG presents a really distinctive alternative for manufacturers to achieve a extremely focused demographic like no different platform can supply,” mentioned Jason Cutinella, founder and CEO of NMG Community. “Our focus is not simply vast attain, it is precision. We stand behind our promise of assured viewership. Our companions’ excessive occupancy charges and built-in high-net-worth clientele are a testomony to the posh viewers we cater to. We delight ourselves on exclusivity, permitting solely a choose variety of manufacturers to accomplice with us every season. This is not as a result of we’re restrictive, however as a result of we imagine in providing a media setting that is each protected and high-quality. Our partnership with Auberge embodies the very essence of what NMG stands for: crafting one-of-a-kind experiences, each for the shoppers and our media model companions. At NMG, we’re not simply one other media platform; we’re a curated expertise.”
“We’re delighted to accomplice with NMG to launch a brand new print publication and digital media expertise that can permit us to share the wealthy Auberge Resorts Assortment story on a larger scale and in a deeper, extra significant means,” says Mike Minchin, Chief Advertising Officer of Auberge. “As we proceed to develop our portfolio of one-of-a-kind lodges, resorts and residences, there are such a lot of inspiring tales to inform about our locations, properties and other people, and we sit up for seeing NMG deliver these to life by means of the lens of fascinating personalities, journey specialists and tastemakers.”
NMG boasts multi-Emmy Award-winning channels, expertly curated to foster model loyalty and drive buy intent. By means of its focused omnichannel storytelling, NMG presents companions a singular alternative to achieve discerning shoppers of their most well-liked content material areas, delivering genuine, informative, and fascinating experiences.
Jason Cutinella, founder and CEO of NMG Community, has all the time emphasised inventive integrity and compelling storytelling in establishing NMG’s customized channels. Established in 2009, NMG Community has been illuminating distinctive narratives with unique video and print content material for key companions and locations across the globe.
About NMG Community
NMG Community is the main creator of customized media experiences for luxurious and leisure journey, hospitality, and premium residential companions. Our extremely focused omnichannel strategy to storytelling gives a singular alternative to attach with probably the most subtle and wanted shoppers the place they like to have interaction with content material that informs, conjures up and entertains. Along with its award-winning video, print and digital channels created for purchasers together with The Little Nell, Marriott Residences Worldwide, Shutters on the Seashore, Resort Casa del Mar, Halekulani Resort, Park Lane Ala Moana and Hawaiian Airways. View extra channels at NMGnetwork.com.
About Auberge Resorts Assortment
Auberge Resorts Assortment owns and operates a portfolio of outstanding lodges, resorts, residences and personal golf equipment. Whereas Auberge nurtures the individuality of every property, all share a crafted strategy to luxurious that’s expressed by means of charming design, distinctive delicacies and spas, and gracious but unobtrusive service. Properties within the Auberge Resorts Assortment embody: Auberge du Soleil, Calistoga Ranch and Solage, Napa Valley, Calif.; Esperanza and Chileno Bay Resort & Residences, Los Cabos, Mexico; Resort Jerome, Aspen, Colo.; Malliouhana, Anguilla; Nanuku, Fiji; Component 52, Telluride, Colo.; Hacienda AltaGracia, Costa Rica; and Auberge Seashore Residences and Spa Fort Lauderdale (opening late 2017) and The Lodge at Blue Sky, Utah (opening 2018) with a number of others in growth. For extra details about Auberge Resorts Assortment, please go to http://www.aubergeresorts.com. Observe Auberge Resorts Assortment on Fb at fb.com/AubergeResorts and on Twitter and Instagram at @AubergeResorts.
