Knowland, the world’s main supplier of data-as-a-service insights on conferences and occasions for hospitality, stories Nashville has seen the best p.c progress at 30.7 p.c, with Los Angeles coming in at 22.3 p.c over 2022. For the highest 5 performing markets, Nationwide Associations took the lead, with Healthcare, Training, and Weddings main as high business progress drivers. This knowledge is sourced from Knowland’s gross sales intelligence platform designed to assist hoteliers construct and shield a lodge’s income base.
Nashville’s progress was stimulated by the Healthcare and Expertise business segments, representing 34 p.c of the company occasions out there. The typical variety of attendees for Nashville conferences was 101, and the common assembly house used was over 2,692 sq ft. As Los Angeles hoteliers continued talks with strike staff, the market nonetheless grew over 2022.
- 12 months-over-year comparability – September 2023 occasion quantity elevated 21.7 p.c over September 2022.
- Prime 5 markets (by occasion quantity progress p.c) – Nashville led the highest 25 U.S. markets with Healthcare conferences, adopted by Expertise. The next 4 markets, Los Angeles/Lengthy Seashore, Oahu Island, HI, Las Vegas, and Denver, rounded out the highest 5 progress markets. Under is further perception into the highest drivers for these markets.
-
- Nashville: Healthcare, Expertise, Nationwide Affiliation, Monetary/Banking, and Manufacturing.
- Los Angeles-Lengthy Seashore: Training, Charity/Non-Revenue, Healthcare, Nationwide Affiliation, and Coaching/Training.
- Oahu Island: Marriage ceremony, Journey, Nationwide Affiliation, Training, and Navy.
- Las Vegas: Nationwide Affiliation, Expertise, Coaching/Training, Marriage ceremony, and Charity/Non-Revenue.
- Denver: Nationwide Affiliation, HealthCare, Training, Expertise, and Monetary/Banking
- Prime markets outdoors the highest 25 (by occasion quantity proportion progress) – The highest general U.S. markets by year-over-year progress in conferences and occasions had been Lexington, KY, Louisville, KY-IN, Madison, WI, Bergen-Passaic, NJ, Jacksonville, FL, and Memphis, TN-AR-MS.
ABOUT KNOWLAND
Knowland is the world’s main supplier of data-as-a-service insights on conferences and occasions for hospitality. With the business’s largest historic database of actualized occasions, 1000’s of consumers belief Knowland to promote group smarter and maximize their income. Knowland operates globally and is headquartered simply outdoors Washington, DC. To be taught extra about our options, go to www.knowland.com or observe us on Twitter @knowlandgroup.
Kim Dearborn
+1 909 455 4316
