WMF celebrates 170 years! Since its basis in Geislingen, Baden-Württemberg, WMF has stood for metallic craftsmanship, excellent high quality, refined design and a long time of expertise with skilled instruments. From pure metallic processing originally, a complete portfolio has developed within the three enterprise areas of shopper merchandise, espresso machines for the skilled sector and resort gear. In doing so, WMF maintains its values and traditions, however at all times retains its finger on the heart beat of the instances and focuses on groundbreaking improvements. Over time, this has resulted in a substantial variety of milestones, patents and design icons.
In 1853, mill proprietor Daniel Straub and the Schweizer brothers based the Straub & Schweizer metallic items manufacturing unit in Geislingen. In 1880, the corporate merged with the Ritter & Co metallic items manufacturing unit to type the Württembergische Metallwarenfabrik. Right this moment the model can look again on 170 years of change and success and is proud to nonetheless bear its roots and heritage in its title: WMF – Württembergische Metallwarenfabrik.
WMF provides cooking, ingesting and consuming tradition on the highest stage. Greater than 100 million folks worldwide use WMF merchandise daily. They use them of their kitchens at dwelling, get pleasure from freshly ready espresso specialities or stylishly served dishes in eating places and motels. In each case, award-winning design, good performance and premium high quality guarantee a culinary expertise. Within the skilled section of the catering and resort business, WMF Skilled Espresso Machines and WMF Skilled Lodge Tools are the main international gamers.
The subject of design determines all areas of the WMF model. Design isn’t a mere formality, however is seen as an entire that mixes aesthetics, perform and utility. On this approach, a few years of experience and a ardour for metallic as a cloth result in high-quality aesthetics which might be significantly sturdy. The standard origin from Germany, iconic design, metallic craftsmanship in addition to skilled know-how within the manufacturing of espresso machines and gear for the skilled sector type the 4 pillars for each artistic thought and product improvement.
WMF makes use of its anniversary as a chance to have a good time its origins in Geislingen and its wealth of expertise. Typical for WMF: It doesn’t stay a mere retrospective, however spans the arc to groundbreaking developments of as we speak. “170 years stuffed with progressive spirit and unbelievable milestones – that may be a particular achievement. Joyful Birthday WMF! I’m very blissful to have the ability to work for an organization with this historical past,” says a delighted Oliver Kastalio, CEO at WMF. “And I’m equally proud that we proceed to develop the values of the founder, the demand for design and prime quality with our merchandise in a up to date approach. We’re conscious of our treasured heritage and but we’re at all times trying forward. As a result of – we nonetheless have quite a bit forward of us.”
Three enterprise items
Refined tableware and merchandise for the kitchen at dwelling or espresso machines in upmarket eating places and resort gear – for WMF, as a premium model, in its three enterprise items, solely the most effective is sweet sufficient. With the promise “Designed to Carry out,” WMF Skilled Espresso Machines emphasises the technically excellent and dependable efficiency of each WMF espresso machine, from absolutely computerized machines to computerized portafilter options proper by means of to completely computerized filter machines. A distinguishing function of the merchandise for the B2B section is high quality “Made in Germany”. Apart from, with greater than 320 technicians, WMF has the most important in-house service organisation in Europe. WMF Skilled Lodge Tools has a spread which meets even the very best necessities and provides merchandise for motels and eating places in premium high quality and quite a few design variants. From cutlery and glassware to serving gear or desk ornament proper by means of to a versatile modular system for buffets, the product vary consists of all you may want for optimum visitor service.
Proper from the start, the vary for finish customers stood for particular moments of indulgence and for design “Made in Germany”. From hand-forged knives to premium cookware or state-of-the-art electrical home equipment for nearly any utility. The merchandise are designed to make each second of their use particular – from preparation to cooking to consuming and ingesting.
A subsidiary of Groupe SEB
Since 2016, as a subsidiary of the French Groupe SEB, WMF has been a part of a global groups of 33,000 staff in over 150 international locations, who’re chargeable for 31 manufacturers from the buyer and the skilled section. With its profitable mix of accrued expertise and fervour for innovation, WMF not solely has the same company historical past, but in addition shares many key values. On the identical time, WMF stays true to its roots as a premium model with headquarters in Geislingen and 170 years of expertise.
High quality
Excellent high quality is without doubt one of the cornerstones of the corporate, which locations excessive calls for each on its merchandise and on itself, from the collection of supplies, craftsmanship and design by means of to consulting experience. The internationally famend high quality seal and designation of origin “Made in Germany” applies to a big proportion of the worth chain. WMF producers at websites in Germany, in Europe, and works with hand-picked suppliers and companions worldwide. The corporate has a worldwide high quality organisation which inspects all items, assessments them in accordance with statutory necessities and ensures compliance with its personal persistently excessive requirements.
Manufacturing websites in Germany
Since its founding, WMF has been intently related with the area Baden-Wuerttemberg. With three of its websites, WMF has made a transparent dedication to Germany as a manufacturing location. In Hayingen, Riedlingen, Geislingen and Birkenfeld, innovative expertise and conventional craftsmanship come collectively. On the firm’s headquarters in Geislingen, WMF Skilled Espresso Machines manufactures a variety of espresso options – for motels, eating places and catering firms or workplaces and bakeries and for all enterprise concepts through which premium espresso ideas play an essential position. WMF Skilled Lodge Tools, the premium provider of merchandise for the superbly laid desk and the buffet, relies in Birkenfeld. In Hayingen, WMF manufactures knives whose key function is the unique Efficiency Minimize expertise, whereas the Riedlingen website is the competence centre for glass ceramics and the WMF Fusiontec collection.
Roughly 800 patents
From the very starting, WMF had a particular feeling for the mix of custom and innovation – and consequently, it has developed many distinctive supplies and applied sciences over time. Up to now, WMF holds roughly 800 patents and is a pioneer each within the space of merchandise for finish customers {and professional} espresso machines. The portafilter idea “WMF espresso,” for instance, raises barista-made espresso to a very new stage on the subject of course of reliability. As the primary machine of its type, the WMF espresso combines the aptitude of Italian portafilter ideas with the persistently excessive espresso high quality of a WMF absolutely computerized espresso machine, whereas the “WMF AutoClean” system revolutionises and simplifies machine cleansing. Each the espresso and the milk system of the WMF absolutely computerized espresso machines are cleaned routinely, reliably and hygienically, at preset instances and with no intervention wanted. This brings an actual time-saving, as a result of it frees all staff from unpopular cleansing duties. At WMF, new {hardware} elements or software program options are at all times developed with the goal of producing actual added worth for operators and finish customers – an goal which dovetails completely with the values of “Made in Germany”.
Design as model essence
Distinctive design was an integral a part of the corporate’s historical past proper from the beginning. Clear silhouettes, a love of element, hand-picked supplies and harmonious surfaces are the attribute options of WMF design. And the main target is at all times on the person. The intention is for the merchandise to supply an emotional expertise whereas making ready and cooking meals and drinks. Right this moment, WMF’s inner design crew works on merchandise in all product classes. Dialogue with specialists from extensively ranging fields performs a key position right here. Round 600 prestigious nationwide and worldwide design awards are proof of the excessive commonplace and nice significance of design at WMF.
1853 – 2023: WMF milestones
WMF Skilled Espresso Machines
If we journeyed again by means of time to the final century, we might see the WMF pioneers, firm founder Daniel Straub and his crew, manufacturing the world’s first resort espresso machine. Only a few years later, in 1927, a large-scale collection of business machines left the premises of what was then the metallic items manufacturing unit Straub & Schweizer in South Germany, paving the way in which for the triumph of German engineering. The primary main breakthrough got here in 1932 with the “WMF 1000,” a strong espresso machine with intuitive management. In 1954, the corporate arrange an in-house customer support – distinctive within the business. The high-quantity espresso machine “Programat” with its digital management was launched in 1969 and have become an additional technological milestone. Course of reliability by means of automation remained a central subject at WMF within the a long time that adopted. “Bistro,” the primary speciality machine, which was launched in 1994, was a formidable instance. Its success was solely exceeded in 2005 with the WMF “Presto,” a reasonable entry-level mannequin which discovered a prepared market.
Right this moment, the options portfolio of WMF Skilled Espresso Machines incorporates the best espresso machine for each buyer idea, together with progressive buyer touchpoints and clever information evaluation. Progressive serving ideas guarantee completely dependable espresso preparation processes – each in serviced and self-service operations.
For the espresso ideas of the longer term, the award-winning expertise platform “WMF CoffeeConnect” ensures complete assortment and evaluation of efficiency and repair information from the linked WMF machines. This provides rise to digital environments which might be used for the web monitoring of espresso high quality, manufacturing readiness and machine availability in addition to for the versatile creation of gross sales provides or sensible upkeep. With digital options reminiscent of “WMF Sensible Distant” and “WMF Fee Options,” WMF can also be taking large strides in the direction of the longer term. Totally computerized cleansing system “WMF AutoClean,” which ensures hygienic cleanliness unbiased of personnel and opening hours, and numerous cooperation tasks with “robotic cafés” present that WMF is already firmly centered on the longer term.
WMF Skilled Lodge Tools
For restaurant and resort managers everywhere in the world, WMF Skilled is a extremely valued companion – each in entrance of and behind the scenes. The important thing strengths of the normal model are progressive, high-performance and classy full options for arranging and serving meals and drinks. WMF Skilled’s vary thus meets even probably the most exacting necessities, providing merchandise for motels and eating places in all qualities and lots of design variants. From a variety of cutlery and glassware to serving gear or desk ornament in numerous supplies by means of to a versatile modular system for buffets and a good selection of tableware, the product vary consists of every thing that’s wanted for optimum visitor service. The milestones of the previous years embody:
WMF Quadro
With the modular buffet system QUADRO, launched in 2017, WMF Skilled confirmed its dedication to profitability, flexibility and class. With QUADRO, resort and restaurant managers can current dishes for breakfast, lunch or dinner to optimum impact. The important thing to individuality right here is most scalability of parts in GN format, with high-quality optics, haptics and materials traits.
SYNERGY & STYLE LIGHTS
With its first personal tableware assortment, SYNERGY, and the life-style vary STYLE LIGHTS, launched by WMF Skilled within the 12 months 2021, cooks and restaurant managers at the moment are in a position to realise eating ideas on a wonderfully laid desk and show them to greatest impact.
TRUE FLAVOUR
WMF Skilled’s newest coup is the glassware assortment TRUE FLAVOUR. The trendy crystal glasses are good for serving espresso specialities of all types. Because of using a brand new manufacturing course of with out double-wall glass, it’s now doable to pour boiling scorching drinks into crystal glasses.q
