Accor, a world-leading hospitality group, is happy to offer an replace on its bold enlargement plans all through Saudi Arabia, consistent with the corporate’s dedication to assist Saudi Arabia Imaginative and prescient 2030. Pivotal to those plans, are three not too long ago introduced signings with key strategic proudly owning companions for thrilling new hospitality initiatives: The Rua Al Madinah undertaking, in Madinah; a master-planned improvement undertaking in Riyadh; and, a multi-city, grasp improvement settlement with Amsa Hospitality.
The way forward for Saudi Arabia is extraordinarily vibrant and Accor is accelerating enlargement plans to fulfill the rising demand for contemporary, multi-faceted experiences – for company, locals, owners, and our funding companions. As the biggest resort operator within the Kingdom, we’re boldly redefining the best way hospitality is delivered all through Saudi Arabia – bringing collectively a number of manufacturers, mixing inns with residences, introducing new food and drinks ideas, partnering with acclaimed restaurateurs, and taking hotel-level experiences to new heights. Most significantly, we’re main the business towards constructive hospitality – supporting communities and our environmental and social commitments, in full alignment with the objectives of Imaginative and prescient 2030. Sébastien Bazin, Chairman & CEO, Accor
With a 30-year historical past of working within the Kingdom, Accor ccontinues to play a key function within the improvement of tourism all through Saudi Arabia, via its many current and upcoming initiatives in key areas. Accor presently operates 42 properties (16,334 keys) in Saudi Arabia, with a pipeline of 56 properties (10,000+ keys) in improvement. The brand new multi-faceted initiatives will combine inns with residences and native points of interest, whereas adhering to Accor’s moral, social, and governing ideas that may contribute to a more healthy surroundings and ship worth to its stakeholders, together with company and surrounding communities.
The Rua Al Madinah undertaking, in Madinah, features a 142-key Fairmont resort and 120 Fairmont branded residences, along with a 466-key Swissôtel and a 328-key Novotel, all set to open over the subsequent a number of years. In partnership with Rua Al Madinah (RAM) Holding Firm, the undertaking will add over 1.5 million sq. meters of area to the Al Masjid Al Nabawi, referred to as the Prophet’s Mosque. The brand new properties might be divided amongst 10 districts and superblocks, that includes the most recent expertise and sensible infrastructure to make sure the operational sustainability of the undertaking and strengthen the place of Madinah as a prestigious spiritual vacation spot.
In the meantime, within the metropolis of Riyadh, a brand new grasp deliberate improvement undertaking will create a luxurious hospitality group encompassing a 230-key Raffles resort, a 250-key Sofitel Serviced Residence, and a 60-villa MGallery resort, all set to open by 2027. In partnership with Erth Actual Property Firm, Accor will develop the multi-faceted group, which will even embrace workplace towers, residential towers, and retail & business area, all constructed round a centrally situated backyard space.
Lastly, a not too long ago signed grasp improvement settlement with Amsa Hospitality will see the event and franchising of 18 Accor inns in a number of cities throughout Saudi Arabia, similar to Ha’il, Jubail, Taif, Al-Ula, Tabuk and Jazan, over the subsequent ten years. Collectively, Accor and Amsa will develop a variety of Accor’s financial system and midscale manufacturers, together with ibis Types, Mercure, Mercure Residing, Novotel, Novotel Residing and the not too long ago launched Handwritten Assortment, whereas additionally appearing because the third-party operator by leasing and franchising the belongings.
Saudi Arabia presents a burgeoning hospitality sector which gives a bunch of alternatives to leverage Accor’s numerous ecosystem of hospitality manufacturers, and we’re assured the Group will double its presence within the Kingdom over the subsequent 5 years. Whereas lots of our luxurious and way of life manufacturers are already well-known all through the Kingdom, we look ahead to establishing a bigger presence with our premium, midscale, and financial system manufacturers within the nation’s fast-growing, second tier cities – notably in up-and-coming neighborhoods the place we are able to combine inns, eating places, workspaces, and leisure experiences which are as compelling to locals as they’re to vacationers. Jean-Jacques Morin, Group Deputy CEO and Premium, Midscale & Economic system Division CEO
Over the subsequent yr, Accor is predicted to open the much-anticipated Raffles Jeddah, together with Fairmont Ramla Serviced Residences Riyadh, Sofitel Riyadh, and Movenpick Waad Al Shamal-Turaif.
About Accor, a world-leading hospitality group
Accor is a world main hospitality group providing experiences throughout greater than 110 international locations in 5 400 properties, 10 000 meals & beverage venues, wellness amenities or versatile workspaces. The Group has one of many business’s most numerous hospitality ecosystems, encompassing greater than 40 resort manufacturers from luxurious to financial system, in addition to Way of life with Ennismore. Accor is dedicated to taking constructive motion by way of enterprise ethics & integrity, accountable tourism, sustainable improvement, group outreach, and variety & inclusion. Based in 1967, Accor SA is headquartered in France and publicly listed on Euronext Paris (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the USA. For extra data, please go to www.group.accor.com or observe us on Twitter, Fb, LinkedIn, Instagram and TikTok.
Charlotte Thouvard
Senior Vice President Group Exterior Communications
Accor
