This yr’s convention theme for the Future Hospitality Summit Saudi Arabia (FHS) is ‘Put money into Change’, highlighting the significance of the constructive change that may be introduced ahead by means of the funding in time, mind and experience within the hospitality trade to maintain up with altering occasions and traits to raised form the way forward for the trade. Within the lead as much as the occasion we requested plenty of trade companions how they’re investing in change.
The hospitality sector is a key participant within the area, contributing considerably to tourism, employment, and financial progress. Because the trade evolves quickly with rising competitors and altering shopper behaviour, investing within the sector’s future has develop into extra important than ever.
Adopting Sustainability Practices
Inexperienced tourism is on the rise as travellers have develop into extra conscious of their affect on the planet and are specializing in making acutely aware decisions, placing sustainability on the forefront of their every day habits, journey choices and past.
Motels have a number of alternatives to scale back their carbon footprint and guarantee a constructive and eco-conscious expertise for friends. Implementing practices corresponding to utilizing energy-efficient lighting, use of renewable power sources, and putting in sensible programs that management heating and cooling, can considerably scale back a property’s emissions. Water conservation and waste discount by means of composting and recycling can minimise the resort’s environmental affect and contribute to their native communities.
Different important elements to be thought-about for sustainable resort operations embrace changing single-use plastic objects, procuring merchandise made out of sustainable supplies, and sourcing native components throughout venues. Rotana lately applied a brand new sustainable and regionally sourced breakfast throughout its properties within the UAE that brings ahead contemporary produce from the farm to the desk, together with a brand new salad and vegetable nook, cage-free eggs sourced from the UAE, along with a big selection of vegan objects. It will have a direct affect on the patron’s every day practices and have the potential to create long-lasting behaviour adjustments.
Prioritising Superior Expertise
Expertise has develop into an integral a part of our lives, and the hospitality trade is not any exception. From on-line bookings to cell check-ins and in-room expertise, expertise has revolutionised the way in which friends journey.
Final yr, Rotana partnered with Thynk.Cloud to simplify and automate gross sales, operations, decision-making, and information administration for our lodges. This funding in expertise streamlines operations and makes higher data-driven choices optimised for every resort, resulting in price financial savings and elevated effectivity.
Expertise allows us to construct stronger digital relationships with our friends, permitting us to supply them much more personalised experiences. With expertise, lodges can gather and analyse information, offering helpful insights into shopper behaviour and preferences. With the appropriate funding in expertise, the hospitality trade can keep forward of the curve to foretell ever-changing buyer wants and diversify its choices accordingly.
The rising use of synthetic intelligence (AI) has had a big affect on the hospitality trade. AI-powered chatbots and digital assistants can present 24/7 buyer assist, reply to often requested questions, and even make suggestions on-line based mostly on buyer preferences. In a number of years, AI may also have the ability to assist with logistic and operational points, reply monetary queries, in addition to assist, focused advertising, resulting in elevated effectivity and productiveness.
Growing Human Sources
Investing in Human Sources (HR) can have a big affect on worker expertise by enhancing confidence, motivation, job satisfaction, and engagement. A key instance is our flagship TAROT (The Accelerated Refinement of Expertise) programme which presents Rotana workers a fast-track improvement path to be educated for 12 months with progressive progress alternatives.
Moreover, an employee-centric work tradition is crucial to nurture studying and improvement alternatives, offering the staff with mentorship programmes, coaching workshops and steady suggestions. Relating to offering related coaching for workers, this may embrace on-the-job studying, e-learning programs, and training applications that assist enhance abilities and information, doubtlessly equipping workers for management roles. This ensures that employees are educated, environment friendly, and engaged and in return leaves a extra constructive affect on customer support.
Investing in HR additionally means making a office tradition that values range, fairness, and inclusion. When workers really feel valued and supported, they’re extra doubtless to offer distinctive service, resulting in elevated buyer satisfaction and loyalty.
Motels are at all times on the lookout for new and improved methods to create and nurture lifelong relationships with their friends and workers. By investing in these areas, we allow hoteliers to ship memorable moments and paved the way for the trade to undertake and pivot as wanted.
