P&O Cruises introduced that Time Out, a journey data platform, will develop into its unique new exploration associate changing into a chief supplier of journey content material throughout all locations.
“We’re delighted to launch our new exploration partnership with Time Out, which is able to faucet into their international experience and heritage in genuine cultural and journey experiences, stated Paul Ludlow, P&O Cruises president.
“Time Out’s distinctive and trusted content material will resonate with a brand new viewers who might by no means have thought of a cruise vacation earlier than however will even present present company with knowledgeable recommendation on find out how to take advantage of their time in locations.”
Time Out’s staff of journalists will create distinctive content material that includes one of the best issues to do, see and eat at a vacation spot so as to entice new audiences of company who’ve but to contemplate a cruise vacation, based on a press launch.
Time Out Media’s director, strategic shopper partnerships, Gareth Thomas stated: “We’re very enthusiastic about working with P&O Cruises on a partnership that may take a long-term editorial strategy. We are going to create content material for brand spanking new locations as they arrive on board to allow P&O Cruises holidaymakers, each present and new, to entry the within monitor on locations.
“Time Out’s viewers is open-minded and experience-hungry however time-poor, in order that they need to take the stress out of planning with out lacking one of the best issues. Our trusted knowledgeable journalists create content material that helps P&O Cruises holidaymakers uncover and discover their locations, connecting with locations and actually attending to know the native individuals, tradition and meals. The partnership is a superb testomony to our inspirational content material, invaluable viewers and trusted model,” concluded Thomas.
The primary marketing campaign as a part of this partnership launches on December 13 and focuses on how a P&O Cruises vacation permits vacationers to uncover locations authentically like an area whereas touring in model.
Readers could have the chance to seek out quizzes, native guides and insider secrets and techniques into P&O Cruises locations.
