The storied French builder lands in the US for the primary time, with operations and distribution headquartered in Salt Lake Metropolis. One important MTB redesign can be on the best way.
Vitus has developed, innovated, and constructed bicycles because the Thirties. Now for the primary time, the French firm establishes roots within the U.S.
At present Vitus introduced it is going to carry operations, distribution, and its direct-to-consumer ordering platform to a Salt Lake Metropolis facility. Anybody within the states can now buy choose fashions of Vitus’ mountain, street, gravel, youth, and e-bikes bikes by way of the corporate’s U.S. web site and organize them shipped on to their door.
To start out, the lineup will embrace 4 all-mountain, three enduro, and one children’ mountain bike (although the corporate didn’t specify which fashions). That’s along with two street bikes, two gravel bikes, and considered one of every in children’ builds.
And as a bonus, Vitus introduced the “first redesign in years” of the Mythique path bike. The important thing options appear to assist simpler rideability and upkeep: a slacker head tube angle, trunnion mount (as an alternative of DU bushing) rear shock for larger sensitivity, and exterior cable routing.
“After I take a look at the Vitus line of bikes, I get giddy. Having the ability to supply this preliminary lineup on to US riders is an incredible alternative,” Brad Howell, U.S. Model Supervisor for Vitus Bikes, stated in a press launch.
With its consumer-direct ordering mannequin, the model seeks to supply riders performance-oriented bikes at accessible worth factors. As a substitute of counting on third-party resellers within the U.S. because it did previously, Vitus can now oversee meeting and high quality management internally.
The lineup consists of street bikes just like the ZX-1 EVO CR eTap AXS, with an SL UD carbon body and fork, built-in seat clamp and inner cable routing, and SRAM Rival eTap AXS HRD groupset. MSRP: $3,799.
You too can take a look at the Substance CRS 2 gravel bike, with its Shimano GRX 2×11 groupset and WTB 700c aluminum disc wheels, at $2,499.
For youths, there’s the 24- or 26-inch Razor Disc 6061 aluminum body street bike for $899-1,199.
Every bike will arrive in a recyclable cardboard field with “zero-waste packaging,” Vitus stated. The model additionally gives a 30-day trip assure and a US-based staff of buyer care representatives.
Vitus received its begin nearly a century in the past as a metal tubing producer. Shortly, the corporate grew to become embroiled in constructing bike frames. By the Seventies, it led the pack in aluminum race body manufacturing, and by the 90s, it was serving to push the envelope in carbon body growth. Alongside the best way, Sean “King” Kelly rode a Vitus 979 to the highest of the world rankings within the Eighties.
“From privateer racers to weekend fanatics, Vitus gives one thing for everybody within the worlds of street, mountain, and gravel using; we actually have a killer children’ line,” Howell stated. “If using bikes fills your cup and spreads a smile throughout your face, then Vitus is for you!”
