Generally, an commercial transcends superficial formulation and ascends to true greatness. That is a type of advertisements.
Two years in the past, Trek tapped YouTube manufacturing firm IFHT Movies for brand new bike-related content material.
Whereas IFHT has made a number of hilarious movies for the bike firm, the most recent advert for Trek’s line of e-bikes takes a really imaginative strategy. We don’t wish to spoil it for you, so merely benefit from the video. By the point it’s over, you’ll in all probability by no means take a look at an e-bike the identical means.
Or as “Ian,” the advert’s avatar of e-bikes, places it: “I’m one with the path. I’m one with my rider.”
Runtime: 2.5 minutes
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