What does the way forward for biking appear like as laptop expertise careens ahead, solely gaining momentum?
Microchips are in all places. Go searching — I’ll guess your automotive keys, door lock, and even your toaster have digital parts. The newly launched iPhone 14 has a sat comms-like function. Elon Musk needs to attach your entire floor of the planet to the web and may very well observe by means of on the plan.
The place is bicycle expertise in all this? Proper within the thick of it. Wi-fi shifting blew minds at first, however now that everyone’s utilizing it, the trade appears to be like forward.
No matter’s subsequent will form the way forward for the game. And relying in your viewpoint, that would really feel confining or liberating. SRAM wished to search out out which consequence was extra possible and why — so, the model dug into the subject.
Watch the corporate that began with one now-commonplace product 35 years in the past lean into the tip of the spear looking for what’s subsequent in bike expertise — and the way it may change the biking panorama as we all know it.
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